You need content, so you hire an agency. Or a freelancer.
They submit the work to you for review. And sure, it looks okay…
But how do you know whether or not the content they’ve submitted is good quality—and worth what they’re charging?
Three simple ratings to grade content
Let’s walk through a few simple guidelines for grading the content you pay for…
1. Clarity
Is the information presented in a clear, organized way? Is it enjoyable to read without losing substance or clarity?
2. Context
Does the piece fit the context that it’s being used in?
If it’s for social media, is the content formatted accordingly—and does it stay within character limits?
3. Style
Is the tone of the piece appropriate for what you’re using it for?
If you paid for blog posts, they should be informational and helpful, not promotional or “sales-y.”
And if your brand’s overall style is more relaxed, they should read in a casual way, as opposed to sounding academic or stuffy.
Go through each piece of content you’ve received and give it a grade, from 1 through 5, on each.
When you’re done, you should have a good idea of what went well and what didn’t.
And if you’re too busy to “grade” content…
Outsource! Some of the smartest people we know outsource their content grading to people they trust.
So if you purchased videos for ads, but don’t know whether they’re up to par, have a Facebook Ads expert grade them. Paid for blog posts?
Have the best writer you know look them over.
Either way, we hope this helps you review the content you get more easily.
