Sometimes you hire freelancers because you need a job done quickly for a couple of dollars.
But sometimes you want a freelancer with world-class talent to create amazing work that makes you look good.
The problem is… world-class talent is difficult to find.
They won’t show up randomly in your inbox with a cold email, and you usually won’t find them on platforms like Upwork or Fiverr.
How to find world-class freelance writers
We’ve had success with hiring freelancers by following these:
Reach out to other marketers and brand owners.
If you’re hiring a writer, for example, email the marketing directors at the brands you love.
Ask them who wrote their copy. Many times, they’ll be happy to make you a referral.
Send cold emails to the talent themselves.
Do some hunting on Twitter, LinkedIn, and via referrals to identify people you’d love to work with.
Then, send them a cold email. Sometimes you have to approach the best talent, not the other way around.
Search through Twitter recommendation threads.
There are countless examples of people on Twitter asking “hiring an X—any recommendations”?
These tweets often receive hundreds of replies. Look for recommendations by people you respect, people who run brands that do great work.
One last tip
Even if your dream freelancer is working full-time somewhere else, you can often convince them to do some contracting on the side for you.
If you want the best in the world, you’ll have to do some searching. We hope the tips above make it a little easier!
