If you’ve seen enough “” and “” emojis to last a thousand lifetimes, we’re right there with ‘ya.
But, there’s a reason you see so many threads on Twitter: Done right, you can amass a following worth hundreds of thousands, or even millions, of dollars. Here’s how to write a great one.
For starters, your first tweet needs to be killer. Writing a great thread is like writing advertising headlines––if you don’t have an excellent start, nobody will read the rest. Many bad threads go viral because the first tweet is stellar.
How to start a Twitter thread
Use this framework for your first tweet:
Counter-intuitive statement -> Quick evidence -> Cliffhanger
For a great example, look at this first tweet from Julian Shapiro. This simple formula above makes up ~90% of viral twitter threads, especially in the marketing space. Use it to get ahead.
After your first tweet, each reply should have one succinct idea.
Keep people interested. Each tweet in your thread should communicate one, specific idea. Sahil Bloom does this well.
Finally, include a CTA.
You’d be surprised how many people will click on a promotional link after reading your thread. Follow Sahil Bloom’s example here and include a link to something you want to promote at the end.
Now, get out there and go viral on Twitter (without the emojis, for crying out loud).
