Stacked Marketer Pro
Psychology of Marketing
Subscribe

Delivered fresh every weekday, our carefully curated digital marketing news, tech, and actionable advice can be consumed in 7 minutes or less.

How to make a great order tracking page?

If you are anything like us, you check this page at least twice before your order arrives.

And, you might have not given it a second thought every single time. 

We want to tell you that those frequent visits to the order tracking page are opportunities to increase your sales. It was PEEL who opened our eyes, in the deep dive we did on their store…

PEEL order tracking example

Their order tracking things does a few things:

  • It shows when your order should arrive (duh).
  • It asks for a rating or review.
  • It shows you accessories and related products you can buy.

You can see a screenshot of it here.

Tips for the tracking page

Obviously, PEEL opened up our minds to other possibilities for the tracking page:

  • Ask for newsletter (or SMS) opt-in.
  • Provide a discount code for a future purchase.
  • Share blog posts.
  • Ask to share their affiliate link with friends.

So many possibilities on a page most shoppers visit frequently!

If you like what you read, feel free to check us out on Twitter. 

 

Continue Your Journey

How your media buyer and creative strategist roles should work together

22. March 2024
2 min read

Not many brands realize this, but your paid social advertising team needs both a creative strategist and a media buyer. Why? Because success on paid social platforms depends on creating strategic ad creatives. And while your data-driven paid media specialists can handle the accounts, you also need a creative strategist who develops and spots new…

Should you hire an agency or a freelancer?

22. March 2024
2 min read

So you need the help of a talented individual (or group of them) on a project. You’re talking to a few agencies that say they can help… but you also know a couple of freelancers who could get the job done. Who do you hire? Here are our generalized, quick-and-dirty opinions, assuming the agency and…

Is TikTok Shop a good next step for your e-commerce brand?

21. March 2024
2 min read

Whenever there’s a new trend, it’s tempting to jump on the bandwagon. And right now, you might say TikTok Shop is a trend. It’s a new, exciting platform, shoppers are using TikTok for inspiration, and many marketers are hyping it as the next big e-commerce platform. But… is it the right move for your brand?…