Mobile shopping is 74% of the e-commerce market.
Yeah…Most people buying from you are doing it from their phones.
But multi-million dollar companies are still missing out on conversion by serving subpar mobile experiences. As of this writing, we’ve conducted deep dives into the marketing of five e-commerce brands….
Here’s what we learned…
Two of those brands, Peel and SIMULATE, had poor experiences on mobile:
- SIMULATE’S old NUGGS website cropped out valuable information on mobile and was difficult to navigate.
- The Peel website had awkward text-image overlap that made the browsing process a confusing one.
These are both large, successful companies.
And in recent months, SIMULATE has phased out their NUGGS website and transitioned to a newer site with a better experience.
But we’re writing this as a reminder:
If you don’t want to miss out on sales, take a closer look at your mobile experience.
By the numbers, it’s objectively more important than your desktop experience…
