How to say “no” in business?

A funny paradox happens at work: Most people think hard before accepting a task, but hardly think at all when assigning a task to someone else.

So, your Slack and email are full of messages like…

“Hey, can you spin up some new headlines for me?”

“Hey, can you review this campaign we’re working on?

“Hey, can you join this meeting with our Head of Sales?”

“Hey, can you…”

And if you’re like most marketers, it’s hard to say no. 

How to say no?

So you sit there on Slack, palms sweaty, writing and rewriting a message that basically says, “Ummm, no.”

Here’s a better way to turn down a request: 

Wes Kao, co-founder of Maven, recently shared her approach with Lenny Rachitsky

Instead of saying “no,” state the tradeoff of doing what you’re being asked to do. 

What does it mean?

For example, if someone asks you to spend a day working on a new project, you could say, 

“Sure, I can do that, but it means I’ll miss the deadline you assigned me for the Facebook Ads project we’re working on. Should this take priority over that?”

It’s simple, but this approach is refreshingly effective for killing those notorious ad-hoc requests. And it’ll make your life a whole lot easier.

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