Here’s a tip: If you want video content for your social media ads, you don’t always need to hire an expensive influencer.
You can achieve the same results by hiring an actor from a platform like Fiverr.
Why is it smart to use Fiverr for finding actor for ads?
Many brands want influencer or customer-created content so they can repurpose the videos for their own social media advertising.
So they hire influencers to create content, then use that content for ads of their own.
But there’s no reason you can’t hire an actor instead.
The process is easier, faster, and it’s often cheaper.
And you’re not inventing fire. Brands have been using actors in advertising for ages.
Truth is, most social proof video ads on social media don’t work because customers recognize the person in the video…
They work because there is a person in the video.
Showing living, breathing humans makes your ads feel real.
There’s an exception, though…
The exception, of course, is when your audience members are already avid fans of an existing influencer.
In that case, there is a material difference between hiring an influencer and an actor for your social media ads.
But if audience recognition isn’t important, hire actors!
And try searching for them on Fiverr… It’s a good place to start.
