Hype

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TWITTER

Product Drops are coming

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When someone says “Twitter,” you probably don’t think of “online shopping” first.

Looks like the platform wants to change that…

Not afraid to try new things: Twitter is testing Product Drops, a new feature that lets followers sign up to get reminded when new products are released.

Beats waiting in line: The feature, although currently available only for iOS users who use Twitter in English, could help you tease product launches and build hype.

Especially since Product Drop posts will have tweet-like engagement features, giving users the ability to like, comment, retweet, and find them via hashtags.

Why we care: Twitter is looking for a perch on e-commerce. And it’s planning to grow its “monetizable user base” by 13 million this quarter.

So if you’re about to release a new product soon, you may want to test the new feature out.

By the way, Twitter isn’t the only one building hype…


LINKEDIN

Big professional and personal updates

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We’re thrilled and delighted to announce… Just kidding, that never gets old.

But seriously, LinkedIn is launching some big changes in the coming weeks.

One dashboard to rule them all: LinkedIn is finally launching a Business Manager.

That means advertisers will be able to manage their teams, ad accounts, Pages, and Business from a centralized platform.

It also will also let them share and update Matched Audience across all ad accounts.

Admin relief: Plus, the Business Manager will also let you manage user access, and download invoices directly from the platform, which could save you time on admin tasks.

Not just business. LinkedIn is also releasing a few updates to personal accounts:

  • New features that should make your content easier to discover, including an “instant follow” link you can share on other platforms.
  • You’ll be able to add products you’ve worked on during your time at each company in the “Experience” section.
  • Plus, everyone can host their own Audio Events when they turn on Creator Mode.

Not bad Linkedin, not bad…

Why we care: If you’ve ever tried to run ads on LinkedIn, you know the current UI is not intuitive. A centralized Business Manager should make running ads on the platform much smoother.

Plus, the feature updates to personal accounts could help business owners that use LinkedIn to promote their work.

Use these features first and you can get that extra edge…


SPONSORED BY CAMPAIGN MONITOR

Swiping these 8 email automation recipes could boost your revenue by as much as 320%

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Research by Campaign Monitor found that automated emails generate 320% more revenue than non-automated ones.

Automated emails are effective because they’re interactive. Email automations get triggered by customers’ actions, which makes them feel like you’re paying attention to their needs.

Want to get a revenue boost right away? Then swipe these automations from the “B2C Email Automation Recipe Book” to use in your own strategy:

… And more.

Plus, you’ll learn how many emails to send, sample copy to swipe, and a map of how to build each automation.

Automation is the secret sauce that makes your marketing messages match
your customer’s actions and provides a truly personalized experience.

Get these revenue-boosting automation recipes for free.


E-COMMERCE

How to optimize your Amazon listings—and make more sales

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In 2020, Aftab generated 4,566 sales on Amazon with his mattress business.

Last year he generated 9,453.

The secret to his success? Optimizing his Amazon product listings.

In this post Eli Smith explains how Aftab writes high-conversion listings.

There are three main areas you need to focus on:

1) Keywords. Find out what keywords your customers use to look for your products and what keywords your competitors target.

You’ll have three keywords categories:

  • Primary keywords. These are the most relevant keywords to your product. Add them to the product title and description.
  • Backend keywords. These are built into the product listing, but do not show up in the description.
  • Secondary keywords. These go into your product description.

2) Content for product listing. You want to create content that engages and converts visitors. Here are the content types to focus on:

Product titles. You can follow the Brand + Item + Item Details format to write your product titles. This is where you will include your primary keywords.

Bulleted lists. This is where you highlight your product features. The key, however, is to explain the benefit of each feature, and show how it helps the customer.

Product description: Use all the space allowed, but don’t overwhelm users with too much information.

Images: Use high quality photos of your product. You can also leverage infographics or photos of people using the product.

3) Encourage positive reviews. The secret to getting positive reviews is… Well, having a high-quality product. Yeah… sorry to disappoint. But there are few other things you can do to get more reviews:

  • Use product inserts to encourage customers to leave a review. Also, take the opportunity to plug your social media pages.
  • Build a social media presence and email list so you can contact customers directly and ask them for reviews.
  • Get more attention by enrolling your product into the Amazon Vine program.

There you go! If you need more examples and tips, check out the whole article here.


SPONSORED BY BLACK CROW AI

DTC brands turn to machine learning to recover from iOS 14.5’s effects on their ad targeting and ROAS

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Bearaby, a DTC seller of weighted blankets, used Black Crow AI to identify and create marketing audiences of their most likely customers. As a result of using these new audiences, their ROAS increased by 120%.

And they’re not the only ones… Over 150 other DTC brands use Black Crow AI to get back their pre-iOS14.5 marketing and audience building powers.

See what your brand can achieve, try it for free for 30 days. Request a demo.


THE CREW’S INSIGHTS

How to hire great writers

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Stacked Marketer is a content business, which means we’ve hired our fair share of writers. Even some of the writers on The Crew have hired their fair share of writers, too.

So we’ve got a wheelbarrow full of tips for finding great writers.

Here are just a few that may come in handy, whether you’re hiring writers for your brand, agency, or newsletter:

  • Forget the resume and focus on writing skill. Writing is one of the few marketing talents that can be judged in less than a minute. Instead of spending time looking over qualifications, read your applicants’ actual work. While a detailed background is good, top-notch writing talent is even better.
  • Find the best writer you know. Ask them to read your applicants’ work. If you’re not confident in your own ability to judge writing, have a great writer you know take a look. They’ll probably be able to make observations you wouldn’t have thought of otherwise.
  • During the interview, ask your candidates who their favorite writers are. Any writer dedicated to their craft will have no problem listing off writers: Old-school writers, internet-famous writers, brands creating great content, and so on. You might be surprised by how many people applying for writing jobs don’t have a good answer to this question.

One final insight: If you’re hiring in English, don’t overlook writers who didn’t learn English as a first language.

There are millions of non-native writers who are leagues ahead of most native speakers—including a few people on The Crew.

Best of luck in your search for great talent—we hope these tips help.


ROUNDING UP THE STACK

ADVERTISING: Are ad blockers limiting your reach? Our newest Deep Dive shows you how Google Tag Manager helps you avoid this, plus 21 other growth hacks for getting cheap leads on Facebook, growing your email list, and more. Check out the preview here.*

TIKTOK: A late-night show with… TikTok Ads? The platform’s new “Made for TikTok” season follows the classic talk show format with a host, interviews, and comedy sketches. The goal is to “help advertisers create TikTok-first strategies.” Sounds like Jimmy Kimmel for zoomers.

ADVERTISING: In an effort to protect user privacy, Google is planning to… end ad blockers? In a few months, Chrome will stop supporting its legacy extension program. That could be good news for marketers… if not for privacy extensions.

BUSINESS: Germany isn’t the only country cutting back. UK shoppers are folding their wallets in the biggest spending decline since early 2021. But not all industries are feeling the hit. Fashion and beauty sales rose thanks to the upcoming summer and holidays.

E-COMMERCE: Speaking of the beauty industry… YouTube Shopping introduced Beauty Festival 2022 along with an interesting event—its first ever Shoppable Shorts challenge. Is a new trend emerging?

ANALYTICS: France is dropping the guillotine on Google Analytics use—either comply with new laws, or face the consequences. Companies have already started getting formal notices that any “illegal” use of the tool may lead to shut downs and financial penalties. Ouch.

*This is a sponsored post.


BRAIN TEASER

“The things I bite, they don’t bleed,
I don’t bite until you push me;
I bring my victims together each time I bite,
But they’ll come undone if you pull it just right.
What am I?”

You can find the answer here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

And the best place to hide money is…

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… Inside of your good old sofa.

Because apparently nobody checks under the seat cushions anymore.

A woman recently found $36,000 dollars hidden inside a sofa she got from Craigslist… for free.

The furniture belonged to a person that recently passed away. The family listed it without a thorough inspection.

Fortunately for them, the new sofa owner was kind enough to return the money back.

So if you want to ramp up your ad spend but you’re short on cash, try looking under the couch.

You might just find the remote—and maybe some money.

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