Influencer with 217k followers makes £1M in 18 months with this new platform. Beware: Zoom sending users’ behavior data to FB & Video-calls not encrypted. FB Ads test reveals if you should give algorithm more control with Expanded Interests.

SEO

Wanna be a part of this crowdsourced Semantic Schema Test?

The SEO community at SEO Signals Lab has decided to make good use of their newfound spare time to conduct a crowdsourced Semantic Schema Test.

For the uninitiated: Semantic Schema is a great way to help Google connect the dots between web page content and how it interprets the data.

The purpose of this test: To find out whether there is a direct correlation between semantic schema and rankings.

PS: Dixon Jones, former CMO of Majestic and founder of Inlinks, has agreed to help with this test. Anyone who needs any help with implementing this can get in touch with Dixon.

You can visit here to generate a Semantic Schema for your sites.

Rules of the house:

  • Visit here and fill out the form to take part in this test. Ensure that the keywords you submit have some search volume.
  • After your submission has been recorded in the rank tracker, you’ll be contacted and asked to add schema.
  • Select a page that’s already ranking for a keyword. Please make sure the page currently has no semantic schema on it and that you have the ability to add schema later to the page.
  • You’ll find the updated rankings progress within the FB group.

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PPS: All URLs & keywords submitted will be shown using an encrypted format for privacy.


E-COMMERCE

Shopify announces 2020-04 updates

Shopify recently released some updates to its platform which includes the introduction of duty & tax calculations, along with some other updates to the Storefront API.

Let’s have a quick look at what’s changing:

Duty & Tax Calculations: When selling internationally, asking your customers to pay duty during the checkout process can be a huge bummer. With this developer preview, you can get a quick look at the total cost clarity shown to your customers.

This will allow your customers to pay for duties at checkout and also allow you to surface duties and taxes in your app’s workflows.

Once this feature is available and enabled for your store, you will be able to include duties in order totals by default and refunds will need to process duty returns on applicable orders.

Adding validation around compare at pricing: This feature ensures that the compare price is always higher than the actual price. This allows apps to surface the compare_at_price in new areas (like on a receipt) without worrying about odd values.

Additional fields on products and orders for Storefront API: This update will reflect these new features and include new fields to help you display orders on custom storefronts accurately, even after they’ve been edited.

Well, these are all actually technical updates related to the Storefront API. You might want to share this with your developer, who can ensure you make the most of these updates.

Check out the official announcement here.


FROM THE CREW

Who wants to join our “Stacked Marketer Insiders” FB Group?

We’ll keep this short… We’re looking to gather more testimonials for this daily newsletter so we can refresh our website a bit.

If you send us a nice testimonial reply to this email, telling us what you like about Stacked Marketer, we’ll send you an invite to our Stacked Marketer Insiders group on Facebook.

Here’s what you have to do:

  • Send 3-4 lines explaining what you like about these emails and why they’re a must-read for marketers.
  • Include your first name so we can credit the testimonial. Last name and company are optional but we will add them when we use the testimonial.

That’s it!


FACEBOOK

Should you give Facebook more control?

Alex Stiehl recently ran a small test to find out whether giving Facebook more power in the targeting would help his campaigns.

He set two audiences, both untested stacked Interest audiences with 30+ Interests. Then, for each group of stacked Interests he ran the following tests:

  • Stacked Interests only.
  • Stacked Interests narrowed by Engaged Shoppers.
  • Stacked Interests only with Expanded Interests.
  • Stacked Interests narrowed by Online Shoppers.

This gave him a total of eight audiences.

The results? The screenshot of the dashboard gives a thorough look.

Anyway, here are some points:

  • For both sets of audiences, the ones with Expanded Interests delivered a higher ROAS.
  • The Expanded Interest audiences also delivered more conversions than the rest.

Expanded Interests audiences clearly came out on top, but there weren’t any obviously losers in the test. However:

  • For the first audience, narrowing by engaged shoppers and online shoppers gave the poorest results.

You can check the original posts for CPA, Conversions, CPCs, etc. The test is certainly interesting, but we’ll be clear and note that we’re not saying Expanded Interests always work better. Still, this looks like a test you might want to run with your top performing audiences.

You could probably squeeze more juice from them.


ROUNDING UP THE STACK

  • CRO: Matt Tanguay shares some tips to simplify your logo’s appearance on your e-commerce store for mobile devices.
  • FACEBOOK: Uploading and scheduling videos in bulk, playlists and other updates on the social network.
  • GOOGLE: The short-lived test of monthly budgets is over. Your campaign budgets will automatically switch to daily, or you can update to daily budgets anytime in April.
  • ZOOM: It seems that using Zoom might be risky. The video calls are not end-to-end encrypted, and users’ data is being leaked. Plus, hackers are attacking the platform after its popularity soared in recent weeks.

BRAIN TEASER

A little pool with two layers of wall around it. One white and soft and the other dark and hard, amidst a light brown grassy lawn with an outline of a green grass. What am I?

You can find the solution by clicking here.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Just another way to monetize content

Have you heard about this new business model for influencers?

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It seems that online celebrities aren’t satisfied with just making bread from partnering with brands anymore. Now, they’re taking advantage of OnlyFans to build another revenue stream.

What’s OnlyFans? In a few words, it’s a platform where users can charge their followers to access the content they make.

Dannii Harwood, for example, has around 240k followers on Twitter and 217k on Instagram. And, over the last 18 months, she’s raked in £1M on her OnlyFans account by charging her fans to access her NSFW videos.

Content is king baby…

Anyway, it might seem that OnlyFans is mainly used for those ‘spicy’ videos, but that’s not the case.

Dannii, not satisfied with making seven figures on the platform, has gone full guru-mode and started another OnlyFans account where she teaches other women how to monetize OnlyFans.

Moreover, even make-up artists are taking advantage of this platform to make that bread.

GaryVee would definitely be proud of these ladies doubling-down on content!


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