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META

Facebook adds shopping features to Groups

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Which are you more likely to buy: A product recommended by a friend (or a group you’re part of) or one recommended by an online ad?

Facebook (and almost every marketer) knows the answer to this question, which is why they’ve just added the ability to shop in Facebook Groups. Here are the new features:

  • Shops in Groups. You can now add a “Shop” tab to your Facebook group, as well as feature products in the group feed.
  • Product Recommendations in Groups. Members will be able to tag specific questions as “Product Recommendations.” Facebook will allow others to answer with specific products and then combine the answers to create: “Top Product Mentions”.
  • Top Product Mentions. Facebook will compile the products that were recommended by people in the groups you’re a part of. It will then show you these products as recommendations in your News Feed.

Why you should care: With these features, you can now collaborate with relevant Facebook groups in your market to promote your products.

In addition, acquiring a Facebook group may be a viable option now that Facebook has made them monetizable.


YOUTUBE

YouTube now has more options for displaying your product feeds

Did you know: 70 percent of YouTube viewers say they bought something after seeing it on YouTube.

To that end, YouTube has announced that you will be able to display your product feeds in more video campaign types. More specifically, awareness and consideration campaigns.

Explain feed ads to me like I’m five: Say you’re watching a video on YouTube. Before the video starts, a 5-second video ad appears. With this feature, you can display a list of products below the video ad.

According to Google, advertisers who add product feeds to their video action campaigns receive more than 60% more conversions at a lower cost. Which is good enough (at least for us) to persuade us to give this “product feeds” option a shot.


SPONSORED BY MAGAZINE GOLD

Drop the weak incentives and use this instant reward offer instead

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Very often, what you need to get your customers to take that extra step is just a little bit of a nudge… With something they will love!

That’s what you can do with Magazine Gold. With Magazine Gold, you can gift your audience subscriptions to some of their favorite magazines, like InStyle, Men’s Health, Eating Well, and more. Choose the magazine(s) that best align with your brand.

Online marketers of all sorts use Magazine Gold to improve a wide range of KPI. And you can use it too, a gift that can help you in so many ways:

  • Incentivise a purchase of a specific product, by offering a gift with it.
  • Motivate customers to hit a spending threshold with a gift.
  • Offer a gift in exchange for a review.
  • Offer an awesome gift to get someone to subscribe to your email list.

Magazine Gold lets you offer an instant reward – it’s up to you what you ask in exchange for it. You have almost endless marketing possibilities. Easy integration with most e-commerce platform. Low cost, high perceived value.

Try Magazine Gold right now.


MARKETING

A stupid easy process to write landing pages

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Here’s a step-by-step guide to writing a landing page shared by Harry from Marketing Examples.

This probably isn’t the most sophisticated nor the best, but it’s quick and easy.

If these characteristics appeal to you, let’s proceed.

Above the fold: In this section, even a caveman should be able to understand immediately what you’re offering. Here’s what to include:

1) Explain the value you provide (title): Here are three easy ways to create a title:

  • Explain what you do.
  • Hook.
  • Say why you’re the solution for them.

2) Explain how you’ll create it (subtitle)Get specific, introduce the product, and explain how it works.

3) Let the user visualize it (images and videos)Show your product in action. The goal is making the prospect imagine the results they would get.

4) Make it believable (social proof)This adds instant credibility to what you said in the title and subtitle.

5) Make taking the next step easy (CTA): You have three ways to make them act:

  • Call to value: emphasize the value rather than the action. “Show me how I can get more sales.”
  • Objection handling: “Start the free trial – No cc required.”
  • Pair email capture with CTA to get their info before they complete the action.

Below the fold: The above-the-fold section helps you get their attention. Here is where you get the sale. This is what to include:

6) Make the value concrete (features and objections): Here you must concretize the value you provided in the above-the-fold section and handle prospects’ objections.

7) Inspire action (social proof): Now social proof is used to inspire action. What works here are testimonials showing the transformation they had using your product.

8) Tie up loose ends (FAQ): Here you include all the features and objections that don’t fit previously.

9) Repeat your call to action (2nd CTA): This CTA can be more articulated and even take up a whole section. Combine social proof, value, and results.

10) Make yourself memorable (Founder’s note): Leave the customer with a story that makes it easy for them to identify with you and the brand.


SPONSORED BY THINKIFIC

What about $1700 per year on autopilot?

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Have you heard of Thinkific? It’s an online course and membership site platform – a market leader! And not only is it a great product – their affiliate program is a must try for any marketer:

  • 30% lifetime recurring commission on all plans.
  • 90-day cookie period.
  • Ready-to-go creative and promotional content.

That means up to 1700$ per year per referral.

Promote Thinkific to your audiences and your network, and make some extra dough.


THE CREW’S INSIGHTS

A collection of Twitter growth tips from The Crew

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We like Twitter. It’s a platform that’s not video-first and organic reach still exists.

It’s where we are active the most… And while we are still a “work in progress,” we have a nice collection of tips to share with you as a potential Twitter enthusiast.

1. Treat your Twitter account as a funnel. People find your tweets, then they visit your profile, and then they might decide to follow you (or subscribe to your newsletter). Build your profile accordingly (credit to Andrea Bosoni for first mentioning this on Twitter).

2. It’s all about conversations. Any tweet you make should be able to start (or build) conversations. This framing will improve the quality of your tweets.

3. Niche down. While you don’t have to strictly tweet about one topic, it’s important for people to know your main focus.

Those are three good tips to get you into the correct Twitter mindset.

For some practical advice on how to tweet, how to find content to tweet about, and more, there are two things we recommend:

Toby Howell’s thread on what he learned as Morning Brew’s Twitter account manager and Josh Spector’s thread on tips to get more followers.


ROUNDING UP THE STACK

E-COMMERCE: Zero. That’s how much it costs to open an account with Mercury, the banking experience built for e-commerce. It’s crazy because without opening fees you get: FDIC-insured account, virtual cards, easy integration with almost every payment processor, and more – without leaving your desk. Do you need a US banking account?*

GOOGLE: No, Google’s biggest search competitor is not Bing. According to Google’s Eric Schmidt, it’s Amazon.

TIKTOK: If you’re looking for ideas for TikTok campaigns, TikTok has some for you.

SEO: Google has finally confirmed that bolding important points in your texts does help your SEO efforts.

MICROSOFT: Gambling, lawsuits, health supplements and end-of-life ads will be prohibited on Microsoft’s ad network.

EMAIL MARKETING: Use caution if you’re using Mailgun for your email marketing; the company appears not to validate the email headers.

SNAPCHAT: Did Apple’s ATT have a bigger impact on Snapchat than they wanted to admit? According to this lawsuit, yes.

SEO: Auto-translating text is so 2006; it worked ten years ago, but Google says that if you do it now, your content will not be indexed.

*This is a sponsored post.


BRAIN TEASER

“You have a drawer with 10 pairs of black socks and 10 pairs of white socks. How many times do you need to blindly reach inside the drawer and take out a sock, so that you get a matching pair?”

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Slaps can cure Facebook addiction

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When most people want to quit social media, they usually try to, you know, spend less time on it. This CEO tried an unconventional approach: He hired someone to slap him.

Maneesh Sethi, the CEO of a company named Pavlok, went to Craigslist and hired a woman for $8 per hour. Her task was simple, slap Sethi every time he went on Facebook during work hours.

Painful but effective: Getting slapped on the face can be painful, but it can also increase productivity. That’s what it did for Sethi, increasing his productivity by 98 percent.

Sethi’s story quickly went viral on Twitter, prompting a response from none other than Elon Musk. Elon’s response was a simple “fire” emoji, which we can safely interpret as “lit.”

PR genius? Sethi’s story might be amusing, but it’s also brilliant marketing. Pavlok, a company founded by Sethi, focuses on improving daily habits, so if nothing else, this was a genius PR move that brought them tons of publicity.

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