July 27, 2018

GENERAL

A couple of WHAT THE AFF announcements

We’ve put on our fancy suit for this one…

We’re turning 3 (months, not years) so we feel we’re ready to go out there in the world… The social media world, that is! 

Check us out on:

We are preparing a pretty big (and useful!) giveaway for all our readers. 

Consider this an announcement of the announcement, but we can tease you by saying it has something to do with the lively city of Bangkok!


Follow us so you don’t miss out!

Next, we feel we are now old and mature enough to make a more public call for sponsors! 

If you have a cool product or service that you want to put in front of some of the best marketers in the world, let us know!

Enough about us, let’s dive into WHAT THE AFF’s been going on…

Brexit FB campaign ads released

So after Facebook’s market cap dropped by about 4 Twitters or 7 Snapchats, the news goes back to the whole political campaigns issue.

The company supplied the DCMS Committee with many of the ads that Brexit campaigners used on their platform.

Just like those from the 2016 USA elections, they also contain details about targeting.

When having a look through them, we found it hard not to notice their misleading nature. Definitely reminds us of some less-than-compliant affiliate practices.

We have to say, regardless of which side you take on the Brexit debate, the ads are a very good case study on the power of marketing. 

The angles they used, the targeting, the simplicity of the ads compared to the strength of the angle… Any marketer should have them in their swipe folder!

Those markets are saturated in terms of user numbers so Facebook has to work on increasing revenue per active user.

Affiliate Summit East 2018 is near

Not long after Affiliate World Europe, there’s the other big affiliate conference right around the corner.

Affiliate Summit East is taking place in New York between 29th and 31st July.

There’s a big attendance announced, maybe the biggest of any other affiliate event of the year.

We will make sure to scout around and bring you any big news that comes from it, even if we aren’t attending.

Oh, and by the way. Affiliate Summit and Affiliate World are 2 different and unrelated companies. We’ve seen many people think they are one and the same, but in fact, they’re pretty much the 2 biggest competitors in the industry.

Here’s why you should upgrade your people skills

In his latest blog post, Charles Ngo talks about what’s important to be successful in affiliate marketing besides copywriting, analytic skills, problem-solving or split testing, etc.

The topic of the post is people skills.

To start out in affiliate marketing you need to be willing to spend a lot of time at home in front of your computer. Alone.

When it comes to developing people skills and emotional intelligence you need to interact with people. This is why those skills get neglected by a lot of people in the industry.

Stepping up your people skills not only can help you develop genuine friendships out of business relationships, it will also increase your profit numbers.

The most important thing Charles mentions is to think about others instead of yourself.

Most people focus first on getting what they want. If you want someone to help you with your goals, then help them with their goals.

“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar

Don’t expect to get valuable information without offering anything in return. If you want to succeed, give value before you expect to get value.

Show people that you care about them, not just their business and their success. Talk about stuff outside of work. Show them you care about them besides them helping you to make money.

Don’t hole up in your house for days without seeing anyone. Meet People. Talk to them. Care about them.

Levelling up your people skills can give you a serious competitive advantage in a nerdy industry like affiliate marketing.


TOOLS

Useful tools round-up

Tools to grab attention better, gain followers and then sell to them. Let’s look at what we’ve found.

Running giveaways

So, we did mention we’re gonna announce a giveaway pretty soon, right?

We had to look for what sort of tool we should use and found a few. The best one we could find and the one that is very popular with other similar giveaways we’ve seen is Gleam.

Depending on what you want to do, there are other 2 options we found interesting.

They are Orbula and Wishpond.

Giveaways can be a good way to boost your store’s sales for example and also gather a follower base.

How? To put it briefly – by offering store credit (not a discount!) to everyone who enters the giveaway.

You announce this as a consolation prize once the grand prize is awarded. And you do it individually to each person who entered.

This will incentivize them to buy even if they didn’t win.

Speaking of e-commerce…

Product fulfilment

If you want to step up your product fulfilment game, DollarFulfillment is the one we’ve heard recommended over, and over… and over again.

The name already explains what they do so we don’t have to.

Taking a step back from e-commerce, let’s think copywriting.

Writing easy to understand copy

In most cases, you should write using words so simple that a 3rd grader would understand. That’s pretty much a rule of thumb many marketers follow when it comes to copy that appeals to the masses.

And, wouldn’t you know it, there’s an app to help with that.

It’s called Hemingway App and if you just paste your text there, it will grade your readability and suggest changes to improve it.

It’s more work but it’s good practice!

There you go.

With these, you can now write easy to understand copy for a giveaway that will boost your sales and then you can fulfil all those juicy orders easier by using DollarFulfillment.

Who said making money was hard?


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

SEC says “Not yet!” for BTC ETF

Translation: No Bitcoin exchange-traded fund for now, because the proposal was rejected by the US Securities and Exchange Commision.

The Winklevoss twins were behind this project and they’ve been working on it for over 2 years now.

The good news is that they are actually making some progress.

Although the SEC rejected the proposal, they did emphasize that this rejection did not hinge on whether or not cryptos “have utility or value as an innovation or an investment”.

Of course, the bad news could well have been the reason for the slight drop in BTC price.

But hey… -4% is nothing in crypto, especially when you compare it to Facebook’s -20% day.

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