July 30, 2018


The Numbers:

Earnings per share: $0.13
Revenue: $710 million
Net income: $100 million
Monthly active users: 335 million

You could say Twitter did its best to copy Facebook, at least when it comes to stock performance.

They got demolished because they too did not see user growth, and actually lost 1 million of their monthly active users.

The Crew’s take on it:

With Twitter, we can keep it much shorter.

The theme is similar to Facebook. Privacy, scams and creating what they like to call a “healthy environment” means many accounts get banned and they are not too focused on new user acquisition.

They lost some users but their revenue still grew year-over-year and are still profitable after reinvesting in the business.

The overall feeling for Twitter from an advertiser’s perspective hasn’t changed.

Nowhere near Facebook’s scale, but less explored, especially by affiliates, so it’s something to check out, we think.


Finding the right correlations for automated rules

If you wanna be efficient with your time, you will use automated rules from Facebook, that’s clear.

Blake Driver started the conversation in Purple Knowledge Lab group by explaining what stats he looks at when deciding on rules. Simple enough you’d think but this sparked a thorough discussion.

As you might know already, humans tend to see patterns very early, when it’s just coincidence, and that leads to some funny and pointless “strategies” for media buying.

Luckily, people aware of this shared how they actually try to find the correlation between previous stats and the end cost-per-action, which is what matters for performance marketers.

The short answer: scatter graphs. Usually using Supermetrics but can of course also be done in Excel.

Check the full thread to absorb all the info!


Add-to-Carts but no sales – here’s what you should do

Krishan Kumar shared this great post in the EcomEmpires group because he saw a common question was why do people not get sales when having many add-to-carts. He broke it down for everyone.

Checkout Page

Some people forget to go through the purchase flow and check that everything is working.

Easy solution: make a test purchase to make sure everything works!

Payment Options

Know what your target geo uses most as a payment option. He gives India as an example – customers there really prefer cash-on-delivery. Without that payment option, you will certainly end up hurting your sales.

Alongside this – you should certainly also have Credit Card and PayPal as options. Having just one will make you lose a reasonable percentage that uses only the other.

What we want to add – if you deliver in Europe, especially in the DACH region, direct-debit from your bank account is very common.

Shipping Price

If people have to pay too much for a reasonable delivery time, that will be a big turn-off. Remove the shipping charge or make sure it’s very low in comparison to the product price.

Price Issues

When people start the buying process, aka adding their payment details, they actually think of what they are doing. They are taken out of the buyer mindset, their rational side starts to kick in more.

If your price is too high, you will end up losing many people at this point. So make sure you split test pricing too.

Page load speed

You should certainly check that your pages load fast. This is a lesson for any website but especially important if you want people to act quickly and buy whatever it is you are selling.

It gets even more important for areas and/or devices where connections are much slower than what you are used to.

Last – you should try to get the reason for abandoning the cart directly from those potential customers. 

Calling them is best when possible, but otherwise, send them an email. It’s hard to beat direct feedback!

AMA – Ask Mo Anything

Mohamed Ali Aguel was live last week and answered questions from his audience about e-commerce.

We watched the whole thing so you don’t have to and have the highlights.

Does money create happiness?

No, but it helps to solve problems. A lot of people’s problems are financial problems. So it helps to avoid stress.

Money by itself doesn’t make you happy. But if travelling makes you happy you need money. If spending time with your family makes you happy it helps a lot to have money. 
It doesn’t make you happy by itself, but it helps on the way to happiness.

How much do you need to make $1 million a year? 

You only need $500-1000 if you have a winning product. Assuming you reinvest close to 100%.

From his experience though almost nobody does reinvest close to 100% and spends money on unnecessary things.

What is the most powerful emotion in ad copy for you?

Happiness/Sadness is his favorite. Focus on sadness and help to fix a problem. Give your audience the feeling that buying your product will change their live forever, of course without phrasing it like that.

Fulfilled by Amazon?

FBA is like your neighbour offers you to build your house on his land. You go ahead and build your house there. Five years later your neighbour wants to have his land back and you are screwed. Or your neighbours says he likes your house and builds 20 of them and sells them.

Mo doesn’t say Amazon doesn’t work, but he likes to be more in control of his business and not totally at the mercy of Amazon.

Clickfunnels vs Shopify

For cold audiences, Mo prefers Clickfunnels because of the funnel. When it comes to fulfilment Mo clearly prefers Shopify. According to him, you might need both.

If you decide to watch the whole thing, the video quality, in the beginning, sucks (cons of travelling) but gets better after a few minutes.


Someone thought it was a good idea to interview Manu

While in Bucharest at the end of May, for an affiliate meetup, Sergei Glaukus from sergeiglaukus.com had a chat with Manu while walking through the city.

The interview is about 40 minutes long and it covers topics such as how Manu ended up in Vienna, why affiliate marketing, favourite marketing and business books and lastly talking about WHAT THE AFF.

If you’re curious, you can watch it on YouTube, right here.

Gary Vee’s content model explained

If you haven’t heard of Gary Vaynerchuk already, it means you probably don’t use social media that much.

He built his whole career on it. He wrote several books on entrepreneurship and social media, he has millions of followers across his channels and wants to buy the NY Jets.

We can see why he gathered such a big following. He’s entertaining, he’s passionate, he delivers pretty good motivational speeches and quotes, and sometimes good practical advice.

This is one of the times where he delivered really cool practical advice. 86 slides sharing how he generates content for all platforms.

This is something any marketer should find interesting.

Whether you buy ads or are after organic reach only, learning how to efficiently use content on all platforms is a valuable skill.


Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Where your money goes when travelling

It used to be that when travelling for work, employees could select from certain hotels and airlines with which their employer had worked out deals.

Today, business spending is increasingly being directed by consumer preference.

42 percent of travellers prefer to book directly with a hotel or airline than through their work portals. Reasons for that are wanting to get points on personal credit cards and reward systems.

When it comes to local transportation there was a huge change over the past five years. While in 2013 almost all business travellers used taxis, today 93 percent use services like Uber and Lyft.

Also, Airbnb for business is on the rise. While companies often times sell this as an opportunity for bonding and collaboration also financial aspects play a role in there.

The most popular destinations for work Airbnbs are also the most expensive cities. London, Paris, L.A. and New York.

The WTAFF Crew also follows that trend. 

We almost always book Airbnb apartments and if available, only use Uber or other ride-sharing apps, avoiding taxis as much as possible.
Trust, convenience, and often times price too, are the reasons for this approach.

But mostly trust:

Share with your friends:
You have referrals.

You're only referrals away from your next reward