June 21, 2019

AFFILIATE MARKETING

It’s the 1st day of the Summer and coincidentally, World Music Day andWorld Yoga Day too. Life is good, and we’re feeling particularly generous today!

Share some pictures of your most flexible poses or showcase your singing skills (maybe even both) and our 5 favorite entries will get access to our FB Insiders group.

Inflexible with a voice like an angry cat? Not a problem, there’s a much easier way to get access – Refer 5 marketing friends and we’ll see you on the other side.

The 22 immutable laws of affiliate marketing

It was December 2018 when Charles Ngo revealed the first part of “The 22 immutable laws of affiliate marketing”. After a long wait, he’s finally revealed more laws.

Charles’ idea with this is to leave a legacy for future generations of affiliate marketers. With this in mind, his laws need to be sound, unchanging principles in an industry that is constantly evolving.

The first seven laws have already been shared, and you can find them here.

Let’s jump to the latest instalment:

Law number 8: Master the traffic source

Everyone can find the top offers. As soon as anything becomes “hot”, the information spreads like wildfire.

That’s why you have to determine your competitive advantage. What sets you apart from the pack?

Becoming an expert in a certain traffic source could be your secret power. Mastering a traffic source means that you know everything about that traffic source: how the algorithm works, the bidding process, targeting options and you have a good relationship with the traffic source.

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Law number 9: Know your real numbers

Be as scientific as possible when calculating all your costs. Don’t just count your traffic expenses, but include all the peripheral expenditure too. This could be things like spy tools, software, employees or freelancers, virtual assistants, and taxes.

Make sure that your budget is big enough to cover all these expenses, with a little extra held back for those unexpected expenses that always crop up.

Law number 10: Don’t get scammed

When there’s money to be found, you can be sure that there are shady people trying to get their hands on it in any way possible.

So, in order to avoid losing money, try to stay away from frauds. What kind of problems can you encounter?

  • Affiliate networks and advertisers that don’t pay: Nobody starts an affiliate network with the goal of not paying affiliates. Yet, events can sometimes lead to this situation. When a network doesn’t pay you, immediately stop sending the traffic. Additionally, if the network isn’t very well known, start slowly.
  • Black market suppliers: This is about the underground society in affiliate marketing, which involves things like cloaking and account farming. Be very careful when you deal with these people.
  • Stay away from fake gurus and people with big promises.

Law number 11: Knowledge is the ultimate currency

You need to be constantly researching and trying to figure out where the trends are heading in the industry.

Remember, forums, blogs and FB groups aren’t the best sources of this valuable information. When you see that something is hot on a FB group, that means you’re already too late.

So, you need to build relationships with other affiliate marketers, affiliate managers and people that are deeply involved in the business.

Finish line. 11 out of 22 laws already revealed. What are your thoughts?

Now we just wait for Charles to reveal the rest of his laws…


SECURITY

Chrome allows users to flag deceptive websites

Say hello to this new Chrome extension, which allows you to flag suspicious sites for inclusion in the company’s Safe Browsing index. This index is used by Chrome and a number of third-party browsers.

Although Safe Browsing automatically crawls the web to detect suspicious sites, with this new extension you are able to flag sites that the system hasn’t detected yet.

The extension will also display a flag in your browser bar that will change colour based on how legitimate it thinks a site is.

Additionally, if you visit a site that is trying to trick you into handing over your credentials or downloading malware, the extension will put up a full-screen roadblock to warn you.

“This new warning works by comparing the URL of the page you’re currently on to URLs of pages you’ve recently visited. If the URL looks similar, and might cause you to be confused or deceived, we’ll show a warning that helps you get back to safety.”

On the other side of the coin, you might want to check that your websites and landers haven’t been affected by the new extension. If you’re seeing an unexplained traffic decline, this could be behind it.


SPONSORED

How much is a great marketer worth to your team?

We’re asking this question because, aside from you, there are about 7,400 marketers reading this daily email and we could put any of your marketing jobs in front of them!

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PS: Don’t forget to ping your HR person with this too 😉


SEO

Half of all searches on Google are headed nowhere. WSJ’s report on fake business listings

How are things looking for SEOs and site owners right now? Better than they were 3 years ago, or not? Jumpshot came up with a detailed analysis to give us an answer to that question. Meanwhile, Google responds to the WSJ report on fake business listings.

Let’s look at Jumpshot’s report first.

49% of searches on Google don’t turn into clicks

Marketing analytics firm Jumpshot recently conducted an analysis on Google’s clickstream data and came up with some astounding facts.

The data showed that in the first quarter of 2019, nearly half of all U.S. Google searches ended without a click. This means users were able to find all the information they needed, right within the SERPs. The majority of these zero-click searches are happening on mobile devices.

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41% of Google searches resulted in organic clicks to non-Google sites, while 5.9% of searches ended with the user heading to another Google-owned website. When looking only at the searches that resulted in a click, 12% went to Google-owned sites.

“If you’re in a field Google has decided to enter, like travel, hotels, flights, lyrics, etc, the search giant is almost certainly cannibalizing your market ”

There were around 61.5B organic, browser-based search clicks available from Google in Q1 2019, a decline of nearly 20% from the 75.6B clicks in Q1 of 2016.

The click-through rates on organic searches have fallen by 13% to 47.4%, while the click-through rate on search ads has risen by 75% to 3.69% over the same period.

With nearly half of all searches going no further than a search result, marketers are feeling an organic pinch. This is especially true for those who work in sectors that compete directly with Google’s services, such as travel bookings or food delivery.

Optimizing for featured snippets and adding schema markup might be an effective solution, although more and more of these spots are getting snapped up by a few big players.

As Rand Fishkin quotes, “To be fair, though, that’s also the trend of dollars in the overall US economy. Wealth concentration and search traffic concentration are correlated, and though neither are healthy, American voters are likely more to blame than Google.”

Check out the detailed analysis here.

Countless fake business listings on Google

According to a new WallStreetJournal report that’s already doing the rounds in many Facebook groups, Google Maps is flooded with ‘millions’ of fake business listings.

Currently, there are an estimated 11M fake business listings on Google Maps,and new listings with fake phone numbers and addresses arrive every month.

Why does someone create a fake business listing? There are a number of motives behind this action.

For example, some businesses are listing fake profiles of their competitors with incorrect phone numbers and addresses. Then there are scammers who are impersonating legitimate businesses in an attempt to lure in their unsuspecting customers.

Google has now responded to these claims in the WSJ report by taking down the identified fake listings. They have also added new safeguards for “high-risk categories” such as contractors and repair services. These are sectors that are used in emergencies, giving customers little time to research.

More than 200M listings have been added to Google Maps over the years and only a “small percentage” of these are fake. Google took down more than 3M fake business profiles, and 90% of these were removed before users could see them.

Google’s systems identified 85% of the fake listings, while 250k were reported by users. The company also disabled 150k user accounts found to be abusive, a 50% increase from 2017.

Along with Google’s parent company Alphabet, Apple, Amazon and Facebook are currently facing antitrust investigations by the FTC and the Justice Department.


FACEBOOK

Acquiring customers in 2019. New design for the Messenger placement

Wes Jones shares his thoughts on how you should be acquiring customers in 2019. Meanwhile, Rutger Thole spotted a new design for ads in the Messenger placement.

The 4 phases of acquisition

After $2M in ad spend, Wes Jones shared what, according to him, is the best way of acquiring customers in 2019.

The strategy consists of 4 distinct stages. Let’s give it a look.

1. Fan acquisition: This is the most important and undervalued stage according to Wes. He said that, after building a brand with 900k fans, he’s been able to get 300k bot subscribers almost entirely organically.

2. Pixel acquisition: This is about gathering data. Video views, site visits, engagement, etc. Wex says that right now the audiences with the highest ROI are the ones generated from video views and engagement. This because they’re cheap and fast to build.

3. Subscriber acquisition (email, chatbot, SMS): This is a must if you want to hang around for the long haul. FB is unstable, so having your own list of leads is vital. Besides, with a list of subscribers you can drive revenues without spending a dime on ads.

4. Customer acquisition: Going straight for the sale is becoming tough according to Wes. However, if you follow the previous phases, you’ll have enough data and engagement level to scale your business.

That’s all. It’s not rocket science: Build a following, then gather data, then the contacts and finally convert them. The golden nugget here is the first stage: fan acquisition. It’s a stage that requires more time, but it can be very rewarding in the long run.

New ad design for Messenger placement

Facebook has introduced a new design for Ads in the Messenger Inbox to better fit the look and feel of Messenger.

It will affect all existing and new campaigns that use Messenger Inbox as a placement.

Here’s what’s changing

  • A new design for campaigns using single images with traffic, messages, conversions, or mobile app installs objective.
  • Campaigns using catalogue sales, reach, and brand awareness objectives, or ads with only videos and carousel, will no longer deliver to Messenger Inbox.
  • Advertisers with high creative considerations can customize how their ads will look in the new design while creating or editing their ads. We recommend images with 1:1 aspect ratio.

If you are currently using this placement in any of your campaigns, make sure they’re still working as they should.


GOOGLE

Portfolio bid strategy changes

A few days ago, we reported that Google is discarding “target search page location” and “target outranking share” bid strategies at the campaign and portfolio levels.

Following that announcement, Google has now announced that it is making changes to two portfolio bid strategies.

Average daily budget replacing target spend: The “target spend” setting will no longer be available when setting up new “maximize clicks” portfolio bid strategies. Instead, daily budgets will be used to determine spend for campaigns using this portfolio bid strategy.

Target spend is defined as “The amount you’d like to spend each day on all campaigns that use this bid strategy. Unlike your budget, target spend isn’t a hard limit. Your daily spend may exceed your target spend at times.”

This shows that setting a budget and spend target could cause confusion. Average daily budgets don’t act as cut-off points at all. Your actual daily spend can exceed the daily budget you set by as much as double, if you’re optimizing for conversions.

Hence, your monthly budget (daily budget x 30.4 days) will now be preferred over the target spends.

No more eCPC: Enhanced CPC will no longer be available as a portfolio bid strategy. This makes sense for the simple reason that eCPC as a portfolio strategy has no benefits when compared to using it at campaign level.

If you have enhanced CPC portfolios, they’ll be converted automatically to the campaign level.

Both these changes will be applicable from July.

Also, note that these changes are being made to portfolio level bidding strategies and not at the campaign level. Enhanced CPC can still be used as a campaign level bid strategy.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Slack hitting high peaks

Did you know that the WTAFF Crew is spread all around the world?

Yes! Vienna is the central hub, but you can find some of us in India, Italy and the Philippines as well. (Thinking about a vacation?)

And Slack is the medium we utilize to communicate and build up this awesome, bold and precious daily marketing briefing. Okay, maybe we’re overselling it a bit there, huh?

Talking about Slack, the company debuted on the New York Stock Exchange yesterday, and closed the exchange day with a +48.5% price.

Great success! (Borat, remember?)

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The company is now valued at over $24B, and co-founder Stewart Butterfield can happily join the Forbes rich list with his $1.6B share in Slack.

Now, all eyes are on Slack’s finances. Despite their glorious day on the Stock Exchange, it’s still losing a hefty sum of money ($138.9M).

We hope for the best! Slack, The Crew is relying on you!

Here’s what you can get if you share us with your marketing friends!

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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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