You’ve heard this one before: We like newsletters!
We’ve advertised in countless of them, and countless partners advertised in ours.
What do you need to know before advertising in a newsletter
We think we know a thing or two about advertising in newsletters.
Here’s what we think are the key information you need:
- Unique clicks per sponsored post. This stat will tell you the amount of visitors you can expect to your website from a post.
- Unique opens. The term “open rate” has been redefined by some newsletters out there to include repeat opens. Focus on how many people actually see your ad and ask for the unique opens.
- Price. Obviously, you want to calculate an estimated CPM and CPC with the numbers above.
Whether it’s brand awareness or conversions right away that you are looking for, that’s the key information you need.
But here are some red flags to keep you skeptical.
When looking for a newsletter ads quote, be weary of this:
- You can’t get a straight answer for the stats above. If someone cannot tell you an estimate of unique clicks per sponsored post, unique opens, or a clear price, they either are trying to mislead you or they don’t know what they are doing.
- They brag about subscribers. Do you really care how many inboxes your message gets lost in? Or do you care about how many people read your message?
- They push “total” clicks or opens as a way to show engagement. If one person opens an email a million times, does it really help you? Focus on uniques!
- Low open rates. If a newsletter has under 20% unique open rate, no matter how good the stats look otherwise, it’s bad. There’s a significant chance the remaining openers are actually just corporate firewalls (aka, bots) and you will get very few humans reading your message.
Ready to buy newsletter ads
You’re locked, loaded, and ready to bring the best out of contextual advertising.
Plus, a shameless plug: If you want to skip the entire “red flag part” just advertise with us.
