What’s working and what’s really NOT working around this Black Friday for ad buyers?
OK, we were kidding about “turkey language”… But it was not the most eventful 24 hours. Still, there are two noteworthy discussions going on in two Twitter threads.
Andrew Foxwell started a discussion about what is working better than usual in terms of creatives, ad formats and targeting on Facebook for him. We’ve picked the most interesting tips for you:
- Ray Rampage sees a clear uplift in conversion rates and Initiated Checkout to Purchase events when auto-applying discount codes with the same ads and to the same destination.
- Static images seem to work well for Gil David, Andrew Foxwell, Chris Mikulin and Christian Lovrecich. Similar for The Crew. We’re running ads on Facebook to get more of you lovely readers and static ads outperform videos.
- Not shocking but Lookalike Audiences of recent buyers are also some of the best performing for everyone.
On the other hand, it’s not Black Friday if everything goes smoothly, right? Gil David had one of his clients’ ad accounts disabled so he went to Twitter. It turned into a bit of a discussion (and well deserved venting session) about what else went wrong for others.
- Cory Dobbin takes the (unfortunate) crown there, with Facebook making his entire Ads Manager go crazy with an update. If this happened to you, know you’re not alone!
- Others with ad accounts disabled at a crucial time. This is rather common though… So common that Business Insider wrote a whole story about how businesses struggle with Facebook’s ad account bans.
Let’s try to move to something more positive now, shall we?
See how those sales go “cha-ching” live!
In what’s now a classic move by Shopify, users can see how their visitors turn into customers on a live map in their Shopify dashboard.
The link above is for individual stores.
We have a feeling there will be a global live view (or something like that) just like last year…
At least there will be something because Shopify teased it on Twitter.
Let’s have a look if Shopify has anything for us…
Happy Black Friday! FATJOE SEO services for agencies, marketing teams and consultants at 20% off!
As the exceptional marketer you are, you’re probably out there pushing deals and discounts to your customers.
But you should not forget that it’s Black Friday for your pockets too!
For example, if you manage an agency and you want to save money (or make more), time and headaches, we have to introduce you to FATJOE.
We gave you a brief intro yesterday too but today they started their Black Friday promo!
Quick recap: FATJOE is an outsourced SEO provider that offers white label link building and content creation services to agencies.
Thousands of agencies choose FATJOE every day to scale their business without extra work or resources. Or simply, to free up their workload. And without compromising the quality and results they deliver to their clients.
Why should you grab this discount?
- 95% of customers that buy from FATJOE give them a 4 or 5-Star rating.
- Services designed for agencies: FATJOE has worked with the largest agencies, publishers, and independent consultants all over the world.
- US & UK writers and support.
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- Fast and easy order process.
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Scaling your agency has never been so easy!
10 Facebook trends you should know for 2021
The first one is that the company will restore all of your accounts that were banned for no reason…
Put aside those fireworks… And head into these trends shared by Ying Lin on the Oberlo blog.
- Groups will multiply like fire in the woods during summer. There are more than 19M groups on Facebook. And in 2021 they will grow still more.
- In Q3 of 2020, the News Feed received 58.3% of the ad spend. In 2021, it will remain the king, with Stories Ads slowly gaining shares.
- The chatbot industry has thrived and will continue to do so. The chatbot market size is forecast to grow from $2.6 billion in 2019 to $9.4 billion by 2024.
- This trend has been pushed up by lockdowns around the world, but Facebook Lives will likely increase in 2021 as well.
- The Augmented Reality (AR) and Virtual Reality (VR) market size set to hit $18.8B in 2020. And Facebook’s Spark AR studio is proving to be immensely popular. It has been used by half a million creators that published over 1.2M AR effects. 2021 might be the year that AR takes over.
- UGC (user generated content) has been the talk of the year. And, that trend won’t stop in 2021.
- With its cousin, Instagram, being pretty big on the usage of hashtags, and some features released in 2020, expect to see more and more hashtags in your feed.
- In Q3 2019, the percentage of video content on Facebook was 2.6%. In Q3 ‘20? 28.8%. The next year will see video content taking over, since it has become more accessible to produce videos.
There you go!
Yes, we know, reviving all the old banned accounts would be fun. But jokes aside, we definitely hope that Facebook will focus on this issue, once that the election craze calms down – wrongly banned accounts have been a problem for lots of marketers.
The deck is getting a reshuffle, and new tactics on Facebook might be in the cards for 2021. Take some (or all) of these trends into account as you plan for next year!
FACEBOOK: A measurement mistake resulted in FB refunding advertisers “millions”. Most people got $0.02, ourselves included…
SOCIAL MEDIA: We talked a lot about how similar Reels is to TikTok. Ever wondered how they are different?
TIKTOK: Here’s a timeline of the rise and stumbles of the Chinese app. From being “just another video app” to world dominance and fights with governments.
What comes once in a minute, twice in a moment, but not once in a thousand years?
You can find the solution here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
This guy is attempting to walk across Norway in a straight line
Sometimes, you get so far down the YouTube rabbit hole that you end up finding videos like this one, where a British man named Tom Davies attempts to cross Norway in a straight line. And, you don’t regret a single second of it.
For context, if you’re confused as hell: Tom has been making Geoguessr videos (a popular geography game online) for a few years now. Back in 2019, he took things to a new level by trying to cross Wales in a straight line – in real life.
The Wales mission wasn’t a success (technically), as he didn’t finish the line all in one go.
But, as the saying goes: If at first you don’t succeed, attempt to cross Norway – one of the world’s most notoriously mountainous countries – in a straight line.
Tom’s only posted the first episode of his Norway mission so far, which you can check out here. If you like watching people do crazy things, it’s worth a watch.