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APPLE

US Court: Apple has 90 days to allow you to use third-party payments or else…

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ed with court orders. First, it was South Korea. Now, the US.

A federal court in California has ordered Apple to ease the strict control of its App Store payment system. The company has been given 90 days before this injunction takes effect.

What this means if you sell on the App Store: After 90 days, you should be able to use your preferred payment provider for in-app purchases.

You will be able to include a link in your app that will take users to alternate options like Stripe to make their in-app purchases, making Apple’s forced payment method (hopefully) a thing of the past.

An interesting opportunity for marketing agencies: If you’re an agency targeting mobile app founders, this means that all apps that make money on the App Store will potentially have a 15-30% larger budget once this law goes into effect.

Hint: Many of these app developers will want to reinvest their profits in growing their businesses. This is where you come in 😉


SOCIAL MEDIA

Instagram > TikTok

What was the most downloaded app in August 2021?

Well, it depends on who you ask.

SensorTower has released their August statistics, and TikTok is at the top of the overall list…except in the Google Play Store, where Instagram has a commanding lead.

This was confirmed by AppFigures, another mobile analytics firm that has also released its stats. TikTok leads in iOS App Store Downloads, while Instagram leads in Play Store Downloads.

There is one significant difference, however, between SensorTower and AppFigures data: the overall winner.

TikTok ranks first in overall downloads, according to SensorTower. AppFigures disagrees, claiming that Instagram is the first.

Our verdict: AppFigures data favors Instagram. If you look at the historical data, you’ll notice that SensorTower does as well.

Instagram was ranked third overall in July. In August, SensorTower ranked Instagram second in overall downloads and first in Google Play Store download.

If we take everything we have, we can safely assume that Instagram grew at the same rate, if not faster than TikTok in August 2021.

Countries that drove Instagram and TikTok growth: For TikTok, it was China (15 percent) followed by the US (10 percent). For Instagram, it was India (36%) followed by Indonesia (6%).

This is all something to consider when planning your next ad campaign.


SPONSORED BY PIESTRO

How to profit from the manual labor shortage

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Do you know what’s the most popular food on Instagram? This is also the most popular food in the US and on any given day. It’s also the favorite food of Millennials and Gen Z.

We are talking about pizza. A $154B market.

And you can get a slice of this huge market, by solving a huge problem.

Pizza is always in high demand, but the margins of a restaurant are cut to the bone due to high real estate and labor costs. Hiring and training one employee can cost $3,500.

Do you want to solve this problem and make some dough out of it?

Enter Piestro, an automated robotic pizza shop that delivers high-quality artisanal pizzas within 3 minutes.

They’re attracting huge investment funds because they have what other competitors do not have:

  • They truly reduce labor costs.
  • Cut renting costs.
  • Contribute to huge profit margins.
  • $580M in pre-orders via commercial contracts with incredible brands.

And consistently deliver tasty, artisanal-level pizza.

Less than 30 days left to invest in Piestro. Learn more today.


MOBILE APPS

Your app could have more downloads if you did this

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ASO, also known as app store optimization.

It’s all about increasing visibility. And if done right, you will be able to reduce acquisition costs, increase your app downloads, and improve your app’s value. (We know, big wins right?)

In this article, Tom Whately explains just how to do it.

Start with brand differentiation.

We’re not talking about just adding in a few new features that will only get copied quickly by your competitors. You need to hone in on your user’s experience as a whole. How?

Focus on QOL: 70% of users fall off using an app by day 30 because they don’t find it improves their QOL (quality of life). Align your app with a foundational user problem and ensure it helps solve it.

Now, let’s talk mechanics: on-metadata vs. off-metadata.

Here are a few on-metadata things you can start working on immediately:

  • App titles and subtitles, please: It’s the first thing people see. The title should be memorable and on-brand. App titles should be under 30 characters for iOS apps and under 50 characters for Google. (Subtitles only apply to the Apple App Store.)
  • Description: This is particularly important if your app is on Google Play Store. The store pulls keywords directly from the description, so make sure it is both clear and benefit-driven.
  • Beware. Keyword stuffing will only reduce readability and is frowned upon by both Apple and Google.
  • Icons and screenshots matter: Treat app store screenshots like images on your landing page. It should demonstrate the value your user will get, describe what the app does, and be consistent with the brand style and landing page.

What about for off meta-data?

  • App downloads: Apple takes into consideration install velocity, daily growth, and first-time installs. Google also considers high velocity and first-time installs.
  • App usage and engagement: Drive this with a strong onboarding strategy. Use cohort analysis to study data from a previous new cohort user.
  • Ratings and user reviews: In short, get them. Positive reviews signal to Apple and Google that people value what you delivered. They also help you find out what’s working well and what needs improvement.

These are just some of the things you can work on to get your app seen. Here is the full list of what to pay attention to for ASO.


ROUNDING UP THE STACK

LEAD GEN: After 20 years of doing B2C lead gen, they share the keys to their constantly growing success: They support and reward partners in 24 countries on a 24/7 basis on how to run their own Single opt-in sweepstake offers. Sign up to be an affiliate for the best in the biz. Use “Anniversary+200” to get a €200 bonus.*

TWITTER: We’ve said it before, and we’ll say it again…Twitter wants to be like Facebook.
This time, they’re experimenting with Facebook-style emoji reactions in Turkey.

APPLE: The lawsuits filed against Apple revealed the App Store revenue is almost entirely made up of games. Interesting.

BUSINESS: Do you understand NFTs? Neither do we. The majority of the mainstream media has hyped NFTs as the next big get-rich-quick scheme. However, here’s another point of view.

TWITTER: If you’re a bot, you should be labeled as a bot. Twitter agrees and is testing labeling automated tweets.

PINTEREST: Another company jumps into the TikTok trend. In fact Pinterest is testing a new tab called Watch. It shows vertical content and looks like the TikTok’s feed.

*This is a sponsored post.


BRAIN TEASER

Four years ago, Meg put a nail on a tree to mark her height. If the tree grows 10 inches per year, and currently the nail is 5 inches lower than Meg, how much has Meg grown over these four years?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

The US city where WiFi is banned and kids hack teachers’ computers to get online

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Welcome to Green Bank, West Virginia. Also known as “America’s quietest town.”

The reason: Space. Green Bank has an observatory where researchers listen to exploding galaxies at the universe’s edge. Imagine how quiet that signal is. So something like a phone, which emits about 3 watts, can cause significant interference.

This is why residents of Green Bank (approximately 250 people) are not allowed to use WiFi within a 1-mile radius of the observatory.

This, however, does not deter students. One student was caught hacking into a teacher’s computer to gain access to the internet. The act landed him in federal jail and permanently expelled from the community.

Just kiddin’. He was just fined $50.

What’s the takeaway here? If you want to get away from technology and experience a somewhat Amish way of life, you now know where to go. Who knows, it could be your next baecation.

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