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Psychology of Marketing
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What to expect from this deep dive

We analyzed over 3000 landing pages to answer the following question: “What do high-converting pages have in common?”

Unfortunately, we do not have first-party data on how well these landing pages convert. To determine the likelihood of a page converting, however, we used several proxy metrics:

  • Examining landing pages that receive a lot of traffic from ads.
  • Looking at companies that exist for a longer period of time.
  • Seeing if the landing pages use evidence-based “best practices”.

This deep dive has 5 sections, 31 principles and 150 examples. Let’s start with
the one that’s simple (but not easy) and almost everyone gets wrong.

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