Activate Facebook Protect, or else…
Facebook is locking people out of their accounts for not activating Facebook Protect, their new security program.
And even when users do activate it, many can’t get in.
What’s going on: Facebook claims their security program is for people who are “most likely” to be targeted by malicious hackers: journalists, activists, and politicians.
But lots of people are getting locked out of Facebook, not just journalists.
Why the security detail? It’s hard to say… but it seems like a move to collect more first-party data. Activating Facebook Protect requires two-factor authentication and a phone number.
More user phone numbers could mean more data, which would mean more opportunities for ad targeting…
Guess we’ll have to wait and see.
Augmented reality is coming to e-commerce
It’s no longer a question of if, but when.
- Online try-on: Google announced augmented reality (AR) for apparel and beauty products reality back in 2020. The search giant continues testing new versions of it, giving customers more options when it comes to “trying on” products.
- Lens Studio: Snapchat just released its latest AR update, enabling users to “anchor” Lenses in local places. The possibilities are highly interactive and compelling. Makes us wonder when they’ll start using AR to show ads.
What this means for you: If you’re in e-commerce, keep an eye on these trends. You might find exciting possibilities for selling your products and optimizing customer experiences.
This SEO agency guarantees to boost your organic traffic by 20% at least or pay you $1,000
Yes, you read that right! But how can they be so confident?
Two reasons: their process and their past results.
PosiRank is a team of 25+ motivated professionals who can deliver results, through exceptional link building solutions, even in sensitive niches like crypto, CBD, nutra, gambling, vape, and THC.
PosiRank’s strength is their holistic approach. They look at your offers, your products, and your positioning first. And this helped them deliver some awesome results for their clients:
- They increased the traffic of RTA Outdoor living, a store selling outdoor living features, by 200%, in just 3 months.
- A wholesale e-commerce site in the agriculture industry saw its sales grow by $2M in 30 days after the PosiRank team got their hands dirty with the store.
- PosiRank increased the organic traffic of an e-commerce store selling 4×4 vehicle parts and accessories by 690% leveraging a custom link-building program.
There are 200+ success stories like these.
Be one of them and multiply your organic traffic – guaranteed! Or get $1,000 if that doesn’t happen.
Automatic Placements or Manual Placements: which should you use?
Picking the right placement for your Facebook Ads won’t make or break your campaign, but it can add or subtract percentage points from your ROAS.
Thankfully, Jon Loomer wrote a guide to how placements work that can help you figure out your placement strategy.
The problem with automatic placements: With automatic placements, Facebook distributes your ads where it can get the most results for the lowest cost.
However, this can cause some problems.
For example, if you’re optimizing your campaigns for Link Clicks, Facebook may lower your CPC by pushing your ads on the Audience Network, which is known for low-quality clicks, accidental clicks, and bot traffic.
The problem with manual placements: Micromanaging placements, on the other hand, means advertisers can miss out on optimization opportunities.
You may think it’s smart to exclude a placement, but it might end up being the most profitable one.
Most advertisers who opt for manual placements focus on the Newsfeed. However, the CPM here is usually higher, and they might miss on cheap placements that could get equally great results.
On the other hand, the Marketplace placement might be profitable for specific products… but if you excluded it, you’d never know.
So what’s the solution? Analyze ad performance based on placement.
If you’re just starting out, start with Automatic Placement. Let it cook for a few days. Spend some of your budget. Then open the Ads Manager and analyze your campaign performance by placement.
Then exclude low-performing placements and create ads and images specifically for the high-performing placements.
And if you’re more experienced with Facebook Ads, try manually placing them and analyzing their performance by placement.
It’s not a perfect system, and it requires spending money. But it should help you figure out what works best for you.
This free intelligence tool tells you exactly why you’re losing organic traffic
It’s almost impossible to find a website that is not experiencing any SEO issues that stop them from ranking higher.
This means that at this exact moment, your website could probably be ranking higher. But it’s not.
Ahrefs Webmaster Tools helps you identify those issues and fix them. For free.
So you stop losing traffic (and money!). And it also finds optimization opportunities to get more of those clicks.
We ignore our own marketing advice all the time. Here’s why
If you’ve been reading our newsletter for a while, you’ve probably wondered, “Why doesn’t Stacked Marketer follow their own advice about X?”
It’s a fair question. Our own marketing definitely isn’t perfect.
But there are two reasons why we frequently ignore our own advice, and why our marketing isn’t as good as it could be:
1. Like you, we only have 24 hours in the day. Even if we had 4X the number of people on our Crew, that’s not a guarantee we’d be able to do 4X times the amount of work.
And most marketing experiments take time. It takes weeks and months to gather enough data just to make a decision.
Making the most of limited time means prioritizing marketing activities. And sometimes that means not doing things we suggest to other marketers, even when we wish we could.
2. It’s one thing to know what to do. It’s another to execute. We’re always striving to become better marketers, but there are certain activities we just aren’t skilled enough to execute correctly.
When it comes to executing marketing strategies and experiments, details and skills matter. So we focus on perfecting our strengths rather than improving our weaknesses.
Putting 1+2 together: Just like you, we’re working with real constraints. So we focus on researching and producing our newsletter, analyzing opportunities and ideas, then prioritizing and executing on a set number of growth activities that we think will produce the most impact for the effort.
And that’s one piece of advice we give to marketers that we swear by. If you ever worry that you’re missing out on “a hot trend” when reading our newsletter, or worry that you’re not doing enough, we encourage you to work within your time and skill limitations so that you can produce the most impact.
Remember: While we try to provide you with the most up to date news, trends, and insights, you don’t have to test every single idea you get from us.
COPYWRITING: Landing pages not converting as well as you’d like? Our latest deep dive is packed with best practices and 150 examples. Worth a look if you want to optimize your results.*
META: The Australian Competition & Consumer Commission (ACCC) is suing Meta for running “false, misleading or deceptive” ads featuring prominent public figures. Which raises the question: who’s really responsible for ads these days?
GOOGLE: Last week we talked about how Google won’t migrate data from UA to GA4. Turns out it’s because GA4 handles data differently than its predecessor.
SEO: Webmasters and merchants, take note: Schema just released Version 14, which includes new audience restrictions for e-commerce in addition to website changes and section improvements.
INSTAGRAM: Posting to Instagram just got a little easier. Their latest API update lets third party tools post multi-images and carousels. Finally.
META: Meta is testing tools to give advertisers a little more say over where their ads show up. That’s good news for marketers. No one wants their ads placed next to tragedy or violence.
GOOGLE: Open to the public. Google just made its Forms API generally available, opening the doors to powerful integrations. Think real-time dashboards and data visualizations, among other opportunities.
MOBILE: Turns out it’s much easier to rank and earn revenue with the App Store than it is with Google Play. While the differences don’t include Android revenue, they’re still worth paying attention to.
*This is a sponsored post.
When you have me, you want to share me.
When you share me, you no longer have me.
You can find the answer here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
Check your email… or get banned from Brazil?
All of us have full inboxes. And we’ve all missed important messages at some point.
But in Telegram’s case, not getting emails from Brazil’s Supreme Court got them banned from the country.
Telegram’s CEO Pavel Durov posted on his channel explaining the breakdown in communication and apologizing to the Supreme Court.
Not sure about you, but we’re reading all of our emails now.