Facebook tests providing live support for people locked out of their accounts
If your Facebook ad fails, you can always try again. But if your Facebook account fails (i.e. is terminated), there’s no going back. Getting ahold of Facebook support is near impossible.
Fortunately, the company has just announced that they are attempting to change this:
On the Facebook App specifically, we’ve also started testing live chat help for some English-speaking users globally, including creators, who’ve been locked out of their accounts.
This first test focuses on those who cannot access their accounts due to unusual activity or whose accounts have been suspended due to a violation of Community Standards. This will be the first time Facebook has offered live help for people locked out of their accounts.
In addition, Facebook has begun a small test to provide live chat support for some English-speaking creators in the U.S. who don’t already have a relationship manager assigned to them.
What this means for you: Nobody likes starting over from scratch. If a client account gets shut down for no apparent reason, you automatically lose a few months of progress.
Hopefully (as with most Facebook features), this will become more widely available, and the need to rely on (often) shady third-party account recovery services will become a thing of the past.
Chrome plans to nuke ad blockers
Google announced they are rolling out Manifest V3 to Chrome web extensions. If you read the official statement, everything sounds fine and dandy.
The devil, as always, is in the details.
What’s changing for ad extensions: Here’s the TLDR version. This Chrome update will severely limit the abilities of ad blocking and ad tracking extensions.
How this affects advertisers: Positively, at least in the short term. When you use tracking scripts, they will be shown to more people who use Chromium-based browsers.
The long-term consequences of all of this, on the other hand, are unclear.
People in the tech world have started encouraging others to switch to Firefox, while ad extensions are encouraging people to install desktop versions of their software.
The likelihood of all of this happening on a significant scale is still unclear.
Get a 30% lifetime commission on this email platform that’s 30% more affordable than Mailchimp
If you want your audience to save money on their email marketing efforts, then you should be telling them about Moosend. Not only it has proven to be 30% cheaper than Mailchimp but they come with many more features than many platforms out there.
And, if you sign up to their affiliate program, you will get a 30% lifetime commission for every single account you refer.
No joining fees, 90 day cookie duration, with just a $25 threshold for payment. What makes Moosend good?
- Easy to use: Moosend’s drag & drop editor is a breeze to use. This means you can create campaigns in minutes.
- A support team that always gives fast and effective solutions.
- Advanced personalization features, like sending emails based on the weather of the recipient.
- Free for users with under 1,000 subscribers.
- Ideal for e-commerce, SaaS, agencies, and bloggers.
You don’t even have to be a Moosend customer yourself if you want to join the affiliate program – but it certainly helps so you can better understand Moosend’s strengths.
Give your followers the gift of an affordable marketing platform with premium features!
A framework to turn customers’ stories into winning marketing ideas
Here’s a short and sweet framework shared by Katelyn Bourgoin to come up with winning ideas.
It takes 4 questions and a customer interview.
- What triggers people to begin the buying journey?
- What job are they trying to get done?
- What are their pains with other solutions?
- What are their selfish desires?
The best part? You can get these just from one buyer interview.
To explain this better, Katelyn Bourgoin, reported the interview she had with a Barkbox customer, Jess.
Context: Barkbox is a subscription business that delivers customers monthly boxes containing toys and treats for their dogs.
Question #1: What triggered Jess to begin the buying journey?
You want to find out the “trigger event,” the moment when your buyer moves from being uninterested in your product to being in the market.
Triggers can be environmental, mental, emotional, biological, or social.
Jess’s answer: She’s got a newborn, hence, she’s got less time to play with her dog.
Question #2: What job was Jess trying to get done?
Jesse’s answer: “Keep my dog entertained when I have to take care of my child.”
Question #3: What pains did Jess experience with other solutions?
When a buyer lands on your store, they have likely checked and tried other solutions before.
If you know why previous solutions didn’t satisfy them, you can find clever ways to get in front of them.
Jess’s answer: Doggy daycare is expensive and going to the park with a newborn is a hassle.
Question #4: What are Jess’s selfish desires? This is about understanding customers’ underlying personal motivations, so you can craft a better hook.
Jess’s answer: “Show my mother-in-law that I have got my things together,” “relieve my dog-mum guilt”.
Now you got the ingredients to cook a winning campaign:
You know a specific customer to target: New moms with dogs. The objections they have with other solutions, where to find them (Example: Mom influencers or new moms Facebook groups) and what messages tie the best to their desire and emotions.
Learn to create emails that generate sales like Pete & Pedro
Here’s a great email example from Pete & Pedro’s sequence for new newsletter opt-ins. This email has solid copy, great product imagery, a simple design, and a limited-time 15% discount code for any of the products featured within the email.
Pete & Pedro is an inspiring business that does millions in revenue by doing a good job in almost every area of marketing: email, Facebook Ads, SEO, and with a frictionless website experience.
Get the 85-page Pete & Pedro Marketing Deep Dive by joining Insights. Plus, you’ll get access to another 9 past deep dives.
How to build a newsletter landing page with a 65%+ conversion rate
The beauty of newsletter landing pages is that it doesn’t take much for someone to give you their email. All you need to do is convince someone that:
- You’re providing something unique or interesting.
- You won’t be spamming readers.
- You’re not just trying to sell something.
If you can convince a potential reader of the above three things, they’ll give you their email 99 times out of 100. But many people overthink the process. Here’s a formula for building a newsletter landing page that converts.
1. Write a one-sentence headline. This should be a specific description of what your newsletter is about. Examples:
“Business ideas that solve problems sent to your inbox.” (Source)
“We will make you a smarter marketer for free.” (That’s us!)
“Advanced marketing insights. By email.” (Source)
2. Next, write a one or two-sentence description. Here’s where you expand on the benefit that your newsletter provides. Don’t overthink it.
3. Below that, add an email form with a CTA. Use a CTA text like “Try It” or “Send.”
That’s it. For bonus points, include a link to your newsletter archive. Or at the minimum, samples of your past editions.
If you like what you read, feel free to check us out on Twitter.
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APPLE: Sorry Apple. The court stayed its order, ordering Apple to allow external payment links within its apps.
ADVERTISING: There’s more evidence that companies like Snap are bypassing Apple’s ATT privacy filters.
AMAZON: What did Amazon do wrong this time? Apparently, abusing their market position. The company just got fined $1.3 billion in Italy (yes, that’s a B).
FACEBOOK: It seems like “Facebook Pay” is slowly becoming a payment option on e-commerce websites.
YELP: Which filters do people use most when searching on Yelp? This post provides some information.
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What is the one thing you cannot imagine?
You can find the solution here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
Duke it out in an Excel competition
And the award for the nerdiest event of the year goes to…
Last weekend, there was an eSport-like competition in…Microsoft Excel.
The championship was broadcast live on ESPN3 and featured competitors solving formulas and demonstrating their Excel skills. The commentator probably went like:
“Looks like Andrew is going to use VLOOKUP here. Let’s see where that leads him. Oh, wait! Stephen is spinning out a macro! Brilliant move!”
The total prize money of the competition is $10,000 which is, of course, sponsored by Microsoft.