You know you need to increase your LTV, but have no idea where to start—or even how to properly calculate it?

Maybe you’ve noticed it too—acquiring new customers is getting more expensive.

Ad costs are rising.
Competition is fiercer than ever.
And budgets? They’re shrinking.

You know the solution is to maximize the value of every customer—but figuring out where to start? That’s a different story.

The internet is full of formulas for calculating customer lifetime value (LTV), but most of them leave you more confused than when you started.

Why? Because calculating LTV involves a ton of variables: the type of product you’re selling, your pricing structure, purchase frequency, and more.

It’s essentially a prediction—one that can lead to bad business decisions if done wrong, like:

  • Overspending on customer acquisition and draining your profits
  • Wasting marketing dollars on strategies that don’t deliver long-term value
  • Missing key opportunities to turn one-time buyers into loyal customers

That’s where the LTV Playbook comes in—it offers a clear way to predict and maximize customer lifetime value

Here’s why the LTV Playbook works for e-commerce and DTC businesses:

  • You’ll not only predict LTV with more certainty, but also increase it at every stage of the customer journey.
  • You’ll grow your LTV by extracting the most value from each customer—before, during, and after checkout.
  • It’s packed with practical tactics that you can apply immediately—whether you run a subscription service or sell one-time products.
  • You’ll understand exactly how much you can spend on customer acquisition without cutting into profits.
  • You’ll find ready-to-apply examples and proven strategies to your business from day one.

What you can accomplish with the LTV Playbook:

  • Easily calculate how much each customer is worth with a foolproof LTV method that works for any business.
  • Confidently gauge how much you can spend on acquisition without risking your profits using the 3:1 profit ratio formula.
  • Boost LTV not just after checkout, but also before—and in between—with 12 practical strategies you can apply right away.
  • Optimize your LTV using industry-specific benchmarks that show how you compare to competitors and what goals to target next.
  • Plug in ready-to-use upsells, loyalty programs, and more—complete with real-world examples from brands like BarkBox and Apple.
  • Turn customer service into a powerful loyalty-building tool that keeps customers coming back for more.

We didn’t just come up with these strategies on the fly

These are proven strategies used by leading brands—now adapted for your business.

The tactics inside the LTV Playbook are based on successful approaches used by companies like:

We’ve studied how these brands optimize customer value, and we break it down so you can implement similar strategies, no matter the size of your business.

What would it mean for your business if you could add an extra 20% profits?

That makes this playbook worth every penny, especially because:

  • One or two simple adjustments could easily cover the cost of the playbook, from just a single customer.
  • You’ll get expert-level insights—used by top-performing brands—at a fraction of what you’d pay a consultant.
  • As your business grows, the playbook becomes a toolkit you can return to again and again to refine your strategy and maximize profits over the long haul.

This Playbook will put more profits in your business for years to come, and you can access it right now when you join Stacked Marketer Pro:

Get full access for 7 days. If you don’t cancel before the trial ends, the subscription renews at $99/month.

Marketers and founders trust Stacked Marketer Pro to evolve and grow their businesses

Get full access for 7 days. If you don’t cancel before the trial ends, the subscription renews at $99/month.

FAQ

How do I know this will work for my business?

The LTV Playbook is designed to work across various e-commerce models, whether you run a subscription-based business or sell one-time products. It’s based on the success of brands like Apple and BarkBox, but the strategies are tailored to fit businesses of any size.

I don’t offer upsells or loyalty programs. Will this still help me?

Absolutely. The LTV Playbook includes a variety of tactics that go beyond upsells and loyalty programs. You’ll find strategies to boost customer engagement before, during, and after checkout, ensuring every customer interaction adds value.

How difficult is it to implement these strategies?

The playbook is designed with practicality in mind. Each tactic comes with step-by-step instructions and real-world examples, so you can begin applying the strategies right away—no advanced marketing skills required.

Refunds?

All sales are final. In case of technical issues with our platform within the first month that prohibit you from accessing the purchased content, please contact [email protected]. If a solution is not found within 48 hours of your first notification, you are entitled to a full refund.

I have more questions. Can I contact you somehow?

Of course! Send us an email at [email protected] and we’ll try to help and answer all further questions.