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GOOGLE

Google Ads, meet Google Trends

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Google Ads Insights are now available to all Google advertisers.

Google Ads what? The Insights page is a new page within your Google Ads Dashboard. When you open it, you’ll see trending keywords to bid on related to your campaign.

For example: Let’s say you’re an outdoor retailer looking to reach more customers. Using this tool, you can see rising demand for keywords like “tents” or “sleeping bags”. You can then go ahead and create a campaign for those keywords.

Yes, this is basically like Google Trends 2.0 inside your Google Ads account. Pretty cool, huh?

Why should you care: If you regularly advertise on Google, the last thing you want is to miss out on a critical trend that you could capitalize on. A tool like this could potentially save you many hours of research.


MARKETING

Discoverability updates from Google and Facebook

Google and Facebook are both actively working on new ways to make it easier for businesses to be discovered:

+ Facebook has announced that it will begin testing a new way for people in the US to discover businesses in the News Feed.

How it works: When a user interacts with a post on a restaurant page, for example, Facebook will display a section below the post labeled “Explore similar businesses.” The section will include a list of similar restaurants.

+ Google began experimenting with displaying “nearby stores” alongside product search results.

How it works: Let’s say you’re searching for gluten-free rice crackers. You type that keyword into Google and the first result is a Walmart product page. Below that, you should see a section called “In stock nearby” which will contain a list of stores near you that have the product in stock.

The Crew’s take: As a result of the iOS 14 update, Facebook and Google are gradually realizing that businesses are seeing lower ROI from their ad networks. As a result, they’re experimenting with adding more placements within their existing ecosystems.

Simply put: This is great news for all businesses.


SPONSORED BY  APEX SOURCING

Product sourcing for e-commerce owners made simple

Ordering product in bulk from China? You might want to check this out.

Last year 7-figure e-commerce owner Nate Schmidt asked himself a question.

“How can I make sourcing product from China simpler, cheaper, and less of a hassle?”

His answer: Build an in-house sourcing team.

By building out a small team that works directly with Chinese factories Nate was able to reduce his own brand’s cost of goods by over 30%. It worked so well that he started sourcing product for friends and associates, and eventually Apex Sourcing was born.

Today Apex Sourcing works with e-commerce owners in a variety of different niches and while he’s hesitant to compete on price…

Nate says it’s not uncommon for clients to see a reduction in costs.

Apex is currently taking on a small number of new clients, if you’re interested in getting a quote for your e-commerce business you can find more info here.

Or send this to any friend of yours who might need a better sourcing solution!

Get better product sourcing now!


SOCIAL MEDIA

The influencers’ stock market

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Put Wall Street, blockchain Twitter, and Gary Vaynerchuck into a jar. Shake it thoroughly, you’ve got BitClout: The new social network that’s making headlines.

If this is the first time you’re hearing about BitClout, here’s a clearer explanation by Bobby Burch on Indie Hackers:

BitClout is a crypto-focused social media platform that monetizes influencers’ reputations into customized coins that users can buy and sell.

It basically allows users to speculate on people’s success, from Elon Musk to Kanye West.

Every profile gets its own unique creator coin. Users can convert Bitcoins into BitClout’s coins. These can be used to buy a creator’s coin. The same way you buy shares of a company. When people buy the coin of a creator, the price for that coin goes up. Vice versa, when people sell, the price goes down.

If you want to know more about the basics of BitClout, this Indie Hackers post is quite interesting.

Is there an opportunity? Well, being an early adopter can be risky, but it has its upside.

This piece from the Brainstorms newsletter puts forth an option:

  • Since it’s a new platform, positioning yourself as an expert shouldn’t be hard.
  • Think off-platform: Build a community of BitClout enthusiasts.
  • Once you have a community, identify their pain points and build a product that solves them.

That’s certainly a good plan to become a BitClout guru. If you really know your stuff, then why not spread the knowledge!

But it’s not all fun and games. Here are some of the biggest criticisms:

  • It’s unregulated: there isn’t any oversight body regulating it.
  • You can’t convert BitClout coins into money or Bitcoins.
  • While some influencers joined the hype, the platform doesn’t have any consent from celebrities to trade their reputation. They will likely face many legal battles.
  • The founder of BitClout is anonymous.

There are other signals that put BitClout under a bad light, and Coffeezilla shared some in this thread.

Despite these downsides, the platform is attracting big investors: Coinbase Ventures, Social Capital, Winklevoss Capital, and the Reddit co-founder Alexis Ohanian.

BitClout could be the next big thing. Or, it could be the next big flop.


ROUNDING UP THE STACK

FACEBOOK: The social network shared new insights into online shopping activity during Ramadan.

TIKTOK: After the app published some insights on how older users are engaging with the platform, social media consultants are sharing that (female) 35+ are one of the top-converting age groups on TikTok ads right now.

ADVERTISING: Here’s an interesting KPI for predicting the success of your video ads, based on attention time.

GOOGLE: Big news for Google Ads EEA and UK advertisers: Google created a new model that recovers more than 70% of ad-click-to-conversion journeys that were lost due to user cookie consent choices.

CLUBHOUSE: Some businesses are already (successfully) experimenting with creative ways to promote themselves using live audio.

INSTAGRAM: The social network recently published a post with three suggestions for utilizing user-generated content (UGC).


BRAIN TEASER

A person gets up 180 times every night and sleeps for at least 7 hours at a time. Where does the person live?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Flying cars are about to land

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Well, not quite – companies aren’t expecting to have flying cars ready by the mid-2020s or later. But, you can already put a deposit down for one.

If you’ve got $5k, a startup called NFT (fitting, for these times) will let you place a pre-order for their flying car.

It’s called the Aska, has a 50-foot wingspan, and will be pretty damn cool if it hits the market.

The official price of the car is a little bit more than five grand, though. Think you can guess it?

When you’ve made your guess, go here for the solution to how much a flying car really costs.

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