Moiz Ali opens up about Shopify reps leaking stores’ metrics & revenue. May 2020 Core update reviewed: Up to 90% drop in Google traffic for some SEOs. Use these powerful cognitive biases & principles to boost your conversions.



Why you should enable Shop Pay – and be careful about your store’s data


We recently talked about Shopify’s latest innovationShop. One of its biggest advantages was Shop Pay, an accelerated checkout that, according to the company, increases checkout speed by 4x.

Shop Pay was released back in 2017 and now the Shopify team wanted to highlight the benefits this checkout experience can deliver.

  • The study: They analyzed the 10,000 largest Shopify merchants over a one month period.
  • The goal: Compare the checkout conversion rate between regular purchases and purchases happening through Shop Pay.

The results

Overall stats: Checkouts that went through Shop Pay had an average checkout-to-order rate 1.72x times higher than those going through regular checkouts.

Zoom in: For mobile purchases, the checkout-to-order rate with Shop Pay is 1.91x higher than regular purchases. Whereas on desktop, the rate is “only” 1.56x higher.

Why? Once the user uses Shop Pay for the first time, the information is saved for future purchases.

Bottom line? Enable Shop Pay on your store. Probably… Because there’s one more thing to mention.

Merchants’ data leak?

The problem, brought up by Moiz Ali: Shopify account reps have access to any merchant’s figures, including revenue, sales, etc. This means an incredible amount of data could be leaked and used in several ways.

There isn’t much that stores can do about this though, and it’s irrespective of whether you use Shop Pay or not. This is more of an appeal to Shopify to fix it!


101 cognitive biases and principles that can boost your conversion rates

Studying people’s behaviour and learning how to nudge people in the desired direction is what marketing is all about.

The awesome folks at Growth Design have put together what looks like an absolute monster collection of tips on creating a user experience that drives better results.

They’ve structured it into four distinct categories:

  • Information – Users filter out much of it, aka skim-a-lot.
  • Meaning – People fill in the gaps with their own assumptions.
  • Time – Users jump to conclusions quickly and act within a given time.
  • Memory – People only store parts of the interaction, and not always the parts you want.

Some of our favorites include:

  • Peak-End Rule – People judge an experience by its peak and how it ends.
  • Social Proof – The classic, because users follow what others do.
  • Hick’s Law – More options leads to harder decisions.
  • Labor Illusion – People value things more when they see the work behind them.

There’s almost a hundred more of these, plus a quiz you can take to check your skills. All ready and waiting for the marketer in you to read and savour! A highly recommended read and bookmark item!


Bonuses of $5k+ for top performers in TopOffers’ classic summer affiliate contest

OK, we assume not everyone is familiar with TopOffers, so we’ll give you a quick intro:

  • TopOffers is a CPA Affiliate Network.
  • Over 1.5k offers creating global coverage so you can send traffic from just about any geo.
  • Professional and dedicated affiliate managers.
  • In-house technology to optimize performance for all affiliates.
  • Weekly payments to make sure cash flow is not an issue for you.

They are also known for their summer contests where those who have an increase in their conversions month-over-month can get some hefty bonuses.

The rules are simple:

  • Sign up to TopOffers as an affiliate, if you haven’t already.
  • Promote offers in whichever geo you choose, keeping in mind some offers give extra points!
  • Validate quality of your conversions with your affiliate manager.
  • Collect your bonus at the end of every month.

The bonuses start from as low as $1k revenue. You can check out the full breakdown here.

The contest lasts until August 31st 2020 so you have the whole summer at your disposal! Don’t forget, some geos have a multiplier, like DE, AT, IT, CH, BE, KR, ES, TW and JP.

Check the full details and sign up to TopOffers here.


When a core update feels like an earthquake

Google started rolling out its May 2020 core update at around 3:50pm ET on May 4th and, like all core updates, it was a global event that had a large impact on all manner of sites.

The data from different search data companies reported shows the impact that this roll out had on sites globally.

+ Update from RankRanger: The company shared a chart comparing the May update to the January 2020 core update in terms of rankings volatility for the queries it monitors.


It also mentioned that, compared to other core updates, the impact of this update was far more uniform across the niches they looked at.

+ Update from SEMrush: The May update is stronger and influences more SERPs and positions. Their Sensor tracking tool shows a score of 9.4, whereas the January update was closer to 8. In other words, this was a big update even when compared to other core updates.


The industries most impacted were travel, real estate, health, pets & animals, and people & society.

+ Update from Moz: Its Mozcast tool measures algo updates by temperature. The hotter the weather, the more Google’s rankings changed. This update has caused something of a heatwave, with the temperature hitting 103 degrees on May 4th and rising to 112 degrees on May 5th.


+ Update from Search Metrics: It seems that Google has been working on content factors and brand factors, including CTR/user data. Spotify seems to be affected by the update, which is a rather unexpected twist.

Even the SEO community in general have been discussing and sharing their experiences, with some claiming to have lost over 90% of their organic visitors. Of course, on the flip side of the coin others came out on top from this update.

+ Zoom Out: As usual, there is no clear advice on what you can do to recover from this update. If your site was hit hard, it’s recommended that you take a step back, look at the broader picture and see what you can do to improve the site in general.


  • YOUTUBE: YouTube is planning to develop a new placement in the coming months: TV screens.
  • SEO: Google published a detailed explainer video that teaches site owners how to find and fix security issues with Search Console.
  • E-COMMERCE: Prepare for your CPMs to hit the roof as Pepsi goes DTC with the launch of Snacks and Pantry Shop, which will apparently see them pour billions in marketing budget into Facebook and Google.
  • INSTAGRAM: The Lite app version of Instagram has been shut down and a new, better version might be launched sometime in the future.
  • GOOGLE: “Curbside pickup” badges are now appearing on eligible Local Inventory format in Google Shopping.


Why do cows wear bells?

You can find the solution here.


Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

It finally happened and crypto-Twitter went crazy


Okay, unless you’re deep into this tech already you probably haven’t heard much about BTC recently…

Well, there was some pretty big news for it. The third halving of its lifetime changed rewards per block, which are now 6.25 BTC instead of the previous 12.5.

There’s this breakdown from Cointelegraph explaining exactly what this means for miners and users alike.

Why are we bringing this up? Even so many years down the line, BTC is far from being figured out by the mainstream. Whether you’re for or against BTC, it undoubtedly results in some fascinating behaviour that should make any marketer curious.

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