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MICROSOFT ADS

Microsoft now reaches 1 billion people through its ad network

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Smaller ad networks aren’t as small as you think.

According to Microsoft internal data and Comscore, Microsofts’ advertising audience exceeds one billion people. The company has reached the one billion milestone as of March 2021.

Microsoft’s web properties spread across its search engine, Bing, as well as Outlook.com, Yahoo, AOL, Microsoft News/MSN, and several other Microsoft properties and premium news publishers.

Overlapping audience: A good percentage of those one billion people are “overlapping audiences,” which means your ad can be shown multiple times across multiple Microsoft properties. You could, for example, first show your ad on Bing and then on Windows.

Why we care: Microsoft is not one of the “big two” (Facebook and Google) ad networks, and it’s difficult to gauge how “small” they truly are. Stats like these give us a sense of scale in case we decide to dip our toes into Microsofts’ ecosystem.


GOOGLE

Google Analytics 4 now has cross-channel data-driven attribution

Google has announced that the cross-channel data-driven attribution model (DDA) is now available in the Attribution reports (Conversion Paths and Model Comparison) within the Advertiser Workspace.

DDA? Confused? Don’t worry, we’ll explain it in layman’s terms.

Attribution is hard. Especially after Apple’s privacy changed, which stripped us of a lot of data.

As a response to this, companies like Google developed “data-driven attribution models.” This means that Google will use our data, as well as machine learning to try and attribute where our converting visitors came from.

All of this functionality is gradually being added to Google Analytics 4, as we can see with this update.


SPONSORED BY ONE VA AWAY

How to hire without fear and make 2022 a 730 days year

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Every entrepreneur starts a new year with more ideas and goals than time to capitalize on them.

This year, if you want to execute on those ideas and grow your business, there’s a man that can help you free up your time, gain extra hours every day, and accomplish way more goals than you did in 2021.

That man is John Jonas and he can help you hire reliable and efficient virtual assistants at an amazingly affordable price.

How? In the last 15 years, he created and honed a recruiting system that helped hundreds of thousands of entrepreneurs to hire smoothly in as little as 7 steps.

Here’s what one of them said:

“I am up at 8pm trying to figure out what I can have them do before I go to bed so my business can be built literally while I sleep!”

John Jonas will teach you to hire without fear, free up hours to grow your business, and hang out with your family and friends.

Free your time and grow exponentially.


E-COMMERCE

How this pet brand bootstrapped to $100M in revenue

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This 9-figure revenue is impressive already but the fact that this was done without any outside funding makes it even more impressive.

Meet Pet Lab, a pet supplement brand that caught Jake Langley’s attention. So, Jake dug into how this company works and posted a Twitter thread on it. He didn’t just show what they do but he showed how he would try to replicate what Pet Lab does.

Some context:

  • Pet Lab said they had $100M in sales in 2020.
  • They get over 320k monthly visitors, mostly from Facebook, which tells us Facebook Ads is probably their main acquisition channel.
  • Their best-selling product is a dog joint supplement.

The main lessons from Jake’s thread:

  • Google is your friend. With a simple search of “private label dog joint chews,” you can find plenty of manufacturers to work with without even needing to create your own formula.
  • Use Shopify. Even though Pet Lab has a custom front-end solution, their back-end is Shopify.
  • Branding and quality packaging are on you. Find the right people for this because this is one of the ways you can stand out.
  • Ship the product yourself at first, then use a third-party fulfillment center later once you start growing.
  • Advertise what your product does, and how it transforms the user. Pet Lab doesn’t talk about their “features,” they just show how dogs can benefit (or could have benefited) from their product. PetLab knows emotions sell. Some examples are here.
  • Use dedicated landing pages that are not just a product page.
  • Increase customer LTV with a good quality product, a good experience, good customer support, additional products, and a monthly subscription.

SPONSORED BY GROVIA

Find the right revenue-generating affiliates, influencers, and channel partners

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Strong connection with an audience = conversions.

Influencers have that strong connection. And 2022 will be the year influencers, creators, and channel partners step up in most marketing strategies.

What’s the biggest problem with this? It is (was) hard to find the good ones… Little did you know there’s a new Concierge service from Grovia that solves all your partner recruitment issues.

Discover, recruit, activate, and manage revenue-generating partners at scale.

Let Grovia guide you.


FROM THE CREW

Kickstart 2022 with a chance to win a US$25,000 business from Flippa and Stacked Marketer

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We’ve partnered with Flippa, the #1 global online business marketplace, to give away a fully operational online business worth up to US$25,000.

Talk about a great way to kickstart your 2022!

How does it work?

Each time you successfully refer a person to Stacked Marketer, you’ll get one entry. 1 referral = 1 entry.

The giveaway starts today and you have until February 4th, 2021 at 23:59 CET to get at least one referral to take part in the raffle. This is open to residents of the US (except the states of New York and Florida), Canada (except Quebec), and the UK.

There’s no restriction on the people you’re referring, which means you can win by referring residents of Florida, New York, Quebec, or anywhere in the world.

Full terms and conditions here.

Click here to grab your referral link.

The more new subscribers you refer, the higher your chances!


ROUNDING UP THE STACK

SEO: Which developments mattered the most in 2021 and how will they impact your 2022 strategy? Some of the industry’s biggest thought leaders are meeting on January 19th and you can join them too. Don’t miss the chance to get set up for SEO success in 2022. Register your spot for free.*

E-COMMERCE: What should you do for SEO if your product descriptions are duplicated?
Google’s John Mueller weighs in on the issue.

PPC: You’re not alone if you’ve noticed that your exact match keywords are being converted to broad match in Google Ads. Google has confirmed this is a bug.

BUSINESS: If you’re in the US, you should be aware of this. Venmo, PayPal, and Zelle will start to report $600+ in transactions to the IRS.

PPC: Gambling ads will be allowed in New York. If you’re certified, that is.

TIKTOK: Here’s an interesting growth hack that TikTok uses to get more outsiders to use its app.

SEO: Have a bunch of low-quality links pointing to your site? You can just ignore them, according to Google.

*This is a sponsored post.


BRAIN TEASER

I act like a cat, I look like a cat, yet I am not a cat. What am I?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Elon Musk’s head on a goat’s body

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No, this is not a scene from a horror film. It’s a real project that a group of crypto developers are working on right now.

The project: The creators of the “Elon Goat Token” (yes, that’s the actual name of a crypto token) want to get more publicity for its cryptocurrency by building a statue of Elon Musk’s head on a goat body.

Here’s where it gets even crazier. They plan to put the statue on the back of a trailer in Arizona, driving it across the US before dropping it off for Elon Musk himself in Texas and demanding that he accept the statue.

We don’t know about you, but this appears to be one of those things that will either end spectacularly well or land them in serious trouble with the cops.

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