Out of the black box…
And into the open: If you’ve got AI Max campaigns enabled and you open Google Ads this morning, you should see AI Max search match types in the search terms report.
Yep, under the Keywords tab, you can actually see the effect AI Max is having on your ROAS, CPC, CPA, and revenue.
So if you wanted to compare traditional match types against Google’s automated AI Max, well, now you can. Tell your CEO or clients. Heck, buy them dinner, too.
Then get back to business: Starting August 1st, Google Ads is also getting serious about enforcing phone number verification for message assets.
So make sure all new and existing message assets have verified phone numbers by August, or your ads may stop serving.
Who wants that, right?
