If you’ve ever wondered how to keep customers talking to you once they buy, well, it seems Meta was wondering about this, too.
Just message them: Messenger now lets you send marketing messages similar to how you would send emails to your list, which means you can:
- Engage and re-engage shoppers exclusively on Meta.
- Personalize messages… or send them to everyone at once.
- Add subscribers. And delete them, too? This part is fuzzy.
Who gets it: All developers have access to it in the Marketing API, and the feature is also available to businesses in select countries, including the US, Australia, Mexico, and others.
There are quite a few steps to setting these up, so read the announcement carefully. Maybe with a caffeinated beverage.
As promised: Back in June, Meta was testing new AI generation features in Ads including sticker calls-to-action and background generation.
Fast forward to today, and it seems they’re finally rolling out for real. Jon Loomer shows you where to find them and how to turn them on, if you’re interested.
Who knows, maybe they’ll help you bump up engagement for your ads.
