Podcasts
Could audio be the new preferred media?
Can you hear that? It’s the sound of audio taking off. Yep, 47% of the US population–age 12 and up–have listened to a podcast in the last month. That’s up 12% year over year, and the growth was mainly seen amongst women. And it’s not just podcasts, online audio as a whole has grown with…
Spotify podcasts expand its toolbox, YouTube Music launches RSS support for podcasts
A few days after Apple announced analytics for podcast subscribers, Spotify decided to roll out its own set of tools for improving personalization and monetization. That’s a nice looking podcast: Spotify now lets you personalize parts of your podcast profile page—like adding a bio and linking social media handles. You can also make recommendations to…
Half of US households listen to podcasts, and ad revenue could double by 2025
Is this history in the making? Feels like it… Monthly US podcast reach has officially reached critical mass, topping 50% of households this year—and it’s expected to rise to 58% by the end of 2025. Memorize your ad specs: When it comes to advertising, podcast listeners prefer it when an entire episode is sponsored by one single…
