Wait, are these platforms actually giving us updates we asked for?
Doing a double take: YouTube is ditching its oversimplified “returning viewers” metric for something far more useful: Three distinct categories tracking who’s actually watching your content.
Now you’ll know if viewers are:
- New viewers.
- Casual viewers. They watched 1–5 months in the past year.
- Regular viewers. They watched 6+ months of the year.
In other words, you can finally stop treating drive-by or viral viewers the same as your ride-or-die audience.
Sounds like it’s time to craft different content strategies for different engagement levels…
And another: Substack is transforming live video from “that feature you forgot existed” into a legitimate growth engine.
The latest update includes scheduled promotions, guest invitations—even for non-Substackers—auto-generated clips shared to Notes, and YouTube Shorts integration.
Not only that, these streams keep working for you long after you’re done talking into the void.
Good stuff if you’re using the platform for your newsletter.
Oh, and speaking of newsletters…
