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SOCIAL MEDIA Twitter is testing new targeting options, Meta needs partners Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting: Twitter is beta...

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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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June 18, 2018

[vc_row][vc_column][vc_column_text] FACEBOOK An update about sharing Custom Audiences You’ve certainly heard Facebook is updating its flow for sharing audiences to become more transparent. We’ve even mentioned it in last Friday’s email too. Thankfully, we have more info on that from Ryan Skelly, in the Purple Knowledge Lab Group. Aside from the standard update from Facebook,...

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June 15, 2018

[vc_row][vc_column][vc_column_text] FACEBOOK More hurdles for creating and sharing custom audiences As part of FB’s work on transparency and compliance with privacy laws around the world, they are bringing more changes to custom audiences. This means a new flow for creating audiences, and for sharing them between Business Managers. These changes will come into effect on...

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June 14, 2018

[vc_row][vc_column][vc_column_text] GENERAL Party over for Chrome extension offers? Yesterday Google announced that Chrome will no longer support inline installation of extensions. Existing extensions will lose the ability in three months and in December the inline install API will be removed from the browser. Extensions Platform product manager James Wagner: “We...

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June 13, 2018

[vc_row][vc_column][vc_column_text] GENERAL Worst Top-Level Domains Spamhaus.org published a list of the 10 most abused TLDs. A TLD may be “bad” because it is tied to hosting spam or malware. .men, .work, .click, .loan, .top all made it in the top 10. More than 1,500 TLDs exist today, but hundreds of them were introduced in the past few years. The newer ones...