The Facebook and Google Ads agency space is extremely crowded. But those are not the only channels where brands can get growth.
Here are three niche agency ideas we think could work well in 2022.
Newsletter ads agency.
Why we think it’s good? Newsletter ads work well once you find the right placements. It’s also a growing space with plenty of underpriced inventory. If you can connect the right advertisers with the right brands, the magic happens.
Challenges: You need to be good at sales, not just marketing. You need to build relationships with publishers and brands and that will take time.
SMS marketing agency.
Why we think it’s good: The channel is great, and more brands know they have to do it but don’t know how to get it going. Similar thought process to email marketing agencies that are already very popular nowadays.
Challenges: Well, you need to know SMS marketing… Go learn it if you want to try this idea!
TikTok content agency.
Why we think it’s good: Notice we didn’t say “ads agency”. The magic is in creating the right videos, not in uploading videos and selecting a budget. TikTok content can perform well organically, but it’s also a great ad type to use on paid social (not just TikTok).
Challenges: You have to put yourself on camera and follow TikTok trends. Don’t worry, the trends have plenty of variety, you don’t have to dance unless you want to.
That’s it!
There are tons of interesting channels you can specialize in and multiply your revenue stream by finding your small target market and making your services easier to sell.
