We recently did a deep dive into Wise for our Pro membership – free preview of the Wise deep dive here – and we found something interesting about Wise’s SEO.
Wise receives more than 9M organic users per month. And a huge chunk of their traffic isn’t branded nor is it going to their blog posts.
Let’s see how to crush your competitors in Google search rankings without writing any blog posts.
How does Wise top rankings without a blog?
Since Wise offers a product with an extremely broad appeal, they can write about nearly any topic. And the most popular are:
- Currency exchange
- Banking FAQs and information
- Lifestyle articles (like how to pay property tax in Spain, for example)
And many of the pages look like these two:
Did you notice that…
None of these two pages are traditional blog posts. And the same is true for most of Wise’s pages driving huge amounts of organic traffic.
This allows Wise to put a CTA further up on the page. Not at the end of a blog post, so the path to turn a visitor into a lead gets smoother.
The lessons for you?
Look for SEO opportunities outside of traditional blog posts. It can be a tool like Wise’s currency converter, or whatever is relevant for your business.
If someone is Googling a simple question, you absolutely can rank a short piece of content on the first page. No need to write a 3000-word article.
Sounds doable, no?
