Facebook Shop has finally arrived
It’s no secret that Facebook’s been putting the pedal to the metal in a push for e-commerce integrations on their platforms. Instagram Shop arrived earlier this summer, giving businesses the option to sell their products directly on the Instagram platform.
A brand-new shopping functionality was brought to Facebook yesterday. Here are the details:
- The experience isn’t cookie-cutter. Facebook has made it clear that the Facebook Shop experience aims to be different from the Instagram experience – which is probably good, considering Instagram Shop is designed almost exclusively for mobile.
- There’s a whole new suite of features to make selling products easier from businesses. From storefront customization options to new insights, Facebook has added a ton of new functions for sellers and marketers.
- Instagram Shop also got an update. Within the next few weeks, all sellers in the United States will be able to use the in-app checkout feature.
The Crew’s take: Yes, Facebook’s been racing after e-commerce potential like Dom Toretto on the streets of LA – but they’re doing it for good reason. Online shopping has seen a dramatic uptick this year (we probably don’t need to explain why at this point), and Facebook adding more shopping functionality to their platforms opens up options for businesses and marketers alike.
This year might be the first time in all of human history that retail stores aren’t flooded with shoppers on Black Friday. We’re not totally exaggerating, either – with stores still in various stages of lockdown, e-commerce has seen an unprecedented surge in the past six months.
Q4 kicks off the shopping season on October 1st, and we want to know: what’s next for advertising this year?
That’s where you come in – along with 16k other marketers reading this. We want to help you prepare for a wild Q4 by crowdsourcing some insights about how e-commerce advertisers plan to spend their ad budget in the coming quarter.
We’ve put together a quick, anonymous and painless survey that takes just 3 minutes to fill in.
At the end of September, we’ll analyze it and share all the insights in this newsletter. It won’t be locked behind any form or paywall, it will be free and open to read!
If you’re working at (or run) an agency, feel free to fill it in with stats from each of your relevant clients.
And share it with your marketer friends – they don’t have to subscribe to fill in the survey or read the report. It’ll be free for everyone on our website!
How many people are actually using TikTok?
In a new filing as part of its battle with the United States, TikTok just revealed all of its official user numbers for the first time, and they’re impressive. Let’s take a look at how many TikTok-ers are really out there:
- TikTok has more than 100M monthly active users in the US alone, which is an impressive statistic by itself, but the app also boasts 50M daily active users – a sign that people are consistently engaged with the platform.
- Growth isn’t showing any signs of stopping. Though it might seem like everyone has TikTok at this point, the app added nearly 10M active users between June and August, a sign that the platform still has significant room for growth.
As TikTok continues to trade blows with the U.S. government over the future of the app with Instagram Reels in hot pursuit, what’s next for the future of marketing on the platform? Cody Wittick shared some thoughts on Twitter:
- Don’t jump ship just yet. With optimism surrounding a Microsoft buyout, it’s far too soon to start abandoning the platform. Ride the near-700M user wave with the rest of us – nobody really knows what’s happening in TikTok’s future.
- Start prepping and repurposing content for Reels. The initial reception to Reels has been lukewarm, but Facebook won’t be giving up so easily this time (their last TikTok clone, Lasso, failed quickly). As an integrated part of the Instagram platform, expect Reels to stick around for the long haul.
TikTok’s official user numbers are an impressive reminder that people are hungry for short-form video content. No matter which platform takes over in the near future, it’s time to hone in your marketing strategy for an evolving future of advertising!
This is where 20% of our new subscribers come from. Can this help you too?
Noticed the little section at the bottom of each newsletter (don’t scroll there now though)? Believe it or not, this is where ~20% of our new subscribers come from.
Over one year ago, we spent many hours researching what is the best referral tool to use for us and we landed at UpViral. Why did we pick it?
- One-click sign-ups so we could use it with our existing readers.
- Social media sharing done easily.
- HTML snippet to integrate on our website.
- Custom domain with SSL.
- Fraud protection.
- You can do one raffle-style giveaway or prizes for each certain threshold (like we do).
- Public smart leaderboards can be shared to make a competition more engaging.
- Retargeting with the FB Pixel is possible.
- You can create custom e-commerce actions such as visiting a certain product page.
Referrals are powerful. UpViral lets you easily create and manage a referral system – whether you are managing a SaaS, an e-commerce store or a newsletter like us.
It starts at only $39/month for unlimited campaigns for up to 10k subscribers, so check it out!
6 constraints that stop you from scaling your company
Whatever business you are in, we’re pretty sure you still remember your first sale.
Nobody forgets it. You feel like Charlie entering the Chocolate Factory. We’re pretty sure you had a party – or, at the very least, your shower singing that day was extra loud. But fast forward to today, and a new sale isn’t anything exciting. Business as usual.
It all comes down to relative gains: your first 100 visitors are a milestone. When you’re getting 10k visitors per day, 100 visitors aren’t a big deal. In the same way, what brought you to 10k visitors per day will not help you get to 100k visitors.
This, according to Ryan Deiss, applies to every area of your business, and it’s the main reason some businesses simply can’t scale effectively.
Fortunately, he shared six scaling constraints that companies encounter when they want to get to the next level. Whether you want to conquer the world or just add a couple of zeros to the bank account, here are the biggest mistakes to avoid:
- Unclear, uninspiring, or misaligned vision. In the beginning, your main goal is surviving and keeping your cash flow healthy. But at some point, you need to determine what you are, what you do, and why you do it.
- Failing to choose and execute the right strategy. The strategy that got you here won’t get you there. In other words, you’ll need to evolve your growth strategy as your business scales.
- Not having the right people – or having the right people in wrong roles. Before defining this, you need to understand your vision and strategy. Otherwise, it’s going to be hard to figure out if the right people are on board.
- Unclear or inconsistent communication. When you have a small team, communication is easy. But once you hit a couple dozen members, it starts to get tough. Is everyone aware of priorities? Is communication efficient? These are all important things to consider.
- Lack of documented systems. Building systems and processes can be boring, and sometimes, it doesn’t seem worth the effort. However, documentation and processes are essential to scaling a business.
- Mismanagement of cash flow. Make sure that your business doesn’t run out of fuel!
Starting a business ain’t easy. Scaling it is even harder. With these tips from Ryan, though, you may be able to avoid some of the biggest pitfalls business owners encounter.
FACEBOOK: Whale, Facebook’s experimental meme-creation app, just received a substantial update. The app is still fairly small, but Facebook is continually making it more functional and user-friendly.
GOOGLE: At this point, it seems like everyone wants in on the action. It’s being reported that Google Discover is beginning to feature short, TikTok-style videos in user feeds. Yet another competitor?
SEO: Brian Freiesleben just put together a down-to-earth guide on how embedded YouTube videos can bump your organic traffic volume, and he’s got some unique insights.
AMAZON: Shopping for home decor on Amazon just got a lot more exciting. With the debut of Room Decorator, you’ll now be able to visualize decor – using AR – in your room before you make a purchase.
SEO: This might be our favorite spreadsheet of 2020. If you’re looking for an easy way to track Core Web Vitals for key pages on your site, this Google Sheet will automatically track and display your metrics on a monthly basis!
MARKETING: A new study found that marketers significantly underestimate the role of creative quality, while wildly overestimating the importance of multimedia strategy and target audience.
GOOGLE: Chrome 85 is here, and it comes with a laundry list of updates that should make your day-to-day experience better, including an upgrade to tab management and loading time.
There are 30 cows in a field, and 28 chickens. How many didn’t?
You can find the solution here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
Apple’s building a floating, dome-shaped store in Singapore
Apple’s third store in Singapore might be its coolest one yet – and not just the coolest in Singapore, but possibly the entire world. The new retail spot, named Apple Marina Bay Sands, is being called a one-of-a-kind flagship store, and for good reason.
The store will be the first-ever Apple store that sits on the water, and it looks absolutely nothing like any existing Apple store. However, it will still deliver the signature Apple experience “as with any Apple store around the world,” the company has stated.
The Crew that puts together this newsletter is based in five countries around the world – unfortunately, none of them is Singapore. Still, if you’re an Apple fan, this store is a must-see if you’re ever in the area.
Buying your next Macbook Pro in a dome-shaped Apple store floating on the water? We’ll be the first in line.