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GOOGLE

EU-to-US transfers by Google Analytics violate GDPR according to an Austrian court

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In what might be the biggest news for marketers in the EU, an Austrian court ruled that Google Analytics violates the GDPR because of the data transfer from the EU to the US.

Is it just Austria? For now, the Austrian court was the first one but there are ongoing proceedings in other European countries.

noyb filed 101 model complaints across the EU and this was the first decision to be issued. It could lead to a EU-wide decision.

Is it just Google Analytics? From what we understand, this can be a big issue for any US-provider, including other Google services, Facebook, Amazon Web Services, Apple, Microsoft, Digital Ocean, and more.

So, what should you do? First off, don’t just panic and take your website offline. Then, look into Google Analytics alternatives to start off, and see if they can fulfill your needs. That’s what we’re doing.

The whole legal battle by noyb is long, with a general purpose to get Google, Facebook, and the other US services to become GDPR complaint, not to hurt EU-based businesses that use popular tools from US-providers.

The future? We can’t predict the future, but we also can’t see a future where we can’t use any Google, Facebook, Amazon, or related services.


PINTEREST

What do men use Pinterest for?

Did you know: Pinterest reaches 27% of US men aged 25 to 54.

What are these men doing on the platform? Pinterest just answered this question for us.

They focus on personal development: 75% of men in Pinterest’s study said they plan to spend more time on their goals. Finding a work-life balance, eating healthier, and spending more time with friends were among the top goals mentioned (no “work hard, play hard” goals here).

Less research, more focus on brands: Men on Pinterest do fewer searches before making a purchase than their female counterparts. For example, if men are searching for a jacket, they’ll do fewer fashion searches before choosing a jacket.

On the other hand, men on Pinterest are brand-conscious, which means they are willing to pay more for a brand they recognize.

What all this means for you: Pinterest might be a good platform for you if you sell to men who have personal goals. Furthermore, Pinterest can be a good choice if you do brand marketing, (showing your products early and often) or sell branded products overall.


SPONSORED BY DAVID HAUSER

Everybody should get a carbon copy of themselves

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Accomplish more while working less. That’s what everybody desires… and that’s why David Hauser suggests you get a carbon copy of yourself.

What he means here is hiring a virtual assistant that can complete your tasks exactly as you do them.

“I can’t trust anyone to do this work except myself.”

Did that thought ever cross your mind?. Or maybe you think that you won’t find the right one. That is why you should check out David’s Ultimate Guide to Working with an Assistant.

Inside you’ll find:

  • Common mistakes entrepreneurs make that stop them from successfully hiring.
  • The exact tasks you should delegate to your assistant and what you should never delegate.
  • How to create documents that will act as your second brain when managing your assistant.

Best of all, you get the full systems and templates (including a dossier document) David has used over the years. You’ll even get clear guidance for how to structure everything in a tool like Asana.

Download it for free and reduce your working hours.


MARKETING

SEO careers, labels, buckets, and being commoditized

We’re sharing something different from the usual here. We’re looking at the career path of a marketer, more specifically an SEO-focused marketer, thanks to this piece by Tom Critchlow.

If you’re in SEO and you are working for a rather big organization, you’ll want to read this carefully so you understand one potential career path. The main question Tom looks at is, “Why are there no VP SEO roles?”

It starts with labels and buckets. You see, different companies pay certain roles (and labels) differently. Tom’s example is a $300k pay difference between a product and marketing manager level 3.

So, the marketing bucket is paid less (at least at Google), than the product bucket.

In order to get higher pay, you have to position your “label” in the bucket that pays more in that particular company.

SEO is becoming unbundled and commoditized. From this view Tom predicts some trends like SEO becoming a skill rather than a discipline. Agencies and consultants will see stronger demand and generic agencies will lose ground.

SEO is cross-functional. What happens here is that SEO practitioners are rarely tasked to produce the outputs that drive SEO outcomes, it’s usually the product and content teams. The SEO role in the majority of the companies is to be an advisor or consultant.

So how can SEOs reach a VIP level? Well, if the SEO team is often “on the side” of another team, you have to get yourself in one of the main teams. For example, some common VP roles for SEOs are:

  • From SEO PM to VP Product.
  • From Director of Growth to VP Growth.
  • From Content Ops to VP Content.

So, think about how to formally integrate into those parts of the organization. If this is part of your career path, you should definitely read Tom’s full series here.


SPONSORED BY THE DAILY UPSIDE

If Mark Zuckerberg and Tim Cook agreed on something, it would be this business newsletter

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Founded by investment bankers, The Daily Upside is our favorite source for premium business news that’s actually worth reading.

The Daily Upside is jam-packed with equal doses of charisma and insight:

  • Want to know if rising inflation will erode the cash sitting in your bank account?
  • Or why Tesla is ditching its strategy of placing showrooms in luxury malls?

The Daily Upside goes a level deeper to instantly boost your business IQ and upgrade your investing know-how. Simply put, we love it.

Read The Daily Upside for free.


THE CREW’S INSIGHTS

181 e-commerce founders share their best-working strategies to build their email lists

“Shoot for the moon. Even if you miss, you’ll land among the stars.”

Oooor… Go for the sale, and if you miss it, at least get their email.

And according to our January deep dive where we analyzed 181 e-commerce founder interviews, here are our favorite ways to collect emails used by brands.

Spin-a-Sale: BruMate ($1.1M/mo), a brand selling alcohol drinkware accessories saw huge success with this.

According to them, Spin-a-Sale works well to collect emails because users feel like they really won a prize rather than just giving them a coupon code.

Giveaways: Cameron’s Seafood ($300k/mo), a brand selling fresh seafood runs giveaways through influencers and indirect competitors to collect emails. And in a recent campaign, they collected 1,600 emails in a single week.

The Gentleman’s Lounge ($1k/mo), a store selling products for men’s beard care follows a different approach:  “Every month we give one person on our list a year’s supply of beard oil.”

This is a huge incentive for people to sign up and stay on the list. And according to The Gentleman’s Lounge, this system allows them to generate high-quality leads.

The lesson? Use a valuable prize to get them on your list and give them another reason to stay on your list.

Lifestyle magazine newsletter: This approach is used by Huckberry, and it might be the most powerful in the long run. They essentially provide a weekly lifestyle magazine as a newsletter.

These issues come with both product offers and content, so they can educate and sell at the same time.

The best part here is that you’re not attracting freebie seekers, low-quality customers, or hurting your AOV.


ROUNDING UP THE STACK

E-COMMERCE: After analyzing 181 detailed founder interviews, we created a deep dive containing the most effective customer acquisition channels that have consistently worked for e-commerce founders. All part of our Insights membership. Read the free preview here.*

SEO: Microsoft has announced that all URLs submitted to an IndexNow-enabled search engine will now be automatically submitted to all other similar search engines.

APPLE: It’s complete! 72% of all devices introduced in the last four years now run iOS 15, according to the most recent data.

INSTAGRAM: Looks like they’ve become obsessed with TikTok. Instagram is testing a vertical stories swipe feed in Turkey.

GOOGLE: Don’t be a cheater; blocking slow countries to improve your Core Web Vitals will do more harm than good, according to Google.

COPYWRITING: Your swipe file is about to get 10 times bigger. Harry Dry from Marketing Examples has launched Copywriting Examples, a page whose name pretty much describes itself.

TWITTER: No more annoyances. Now you can choose which keywords to mute on Twitter.

*This is a sponsored post.


BRAIN TEASER

What’s a lifeguard’s favorite game?

You can find the solution here.


FROM THE CREW

Use the US$25,000 business giveaway prize to invest in this highly profitable Shopify baby store.

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If you have some money lying around and are looking into investing in an e-commerce business, you’ll be happy to find that Flippa has this fully operational Shopify baby store listed that made a $39,598 profit last year.

And the US$25,000 business giveaway prize will cover more than half of the cost of this business, including inventory.

All you have to do to join the raffle is get at least one referral using your unique referral link. Grab it here.

You have until February 4th, 2022, to get at least one successful referral. Each referral equals one entry.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Baby shark doo doo doo doo doo doo

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It’s official, Baby Shark is the first YouTube video to surpass 10 billion views. That’s more than the entire human population which, if you didn’t know, is 7.9 billion.

If you’ve been living under a rock and haven’t seen the video, prepare to have this song stuck in your head for the rest of the day.

Following Baby Shark on YouTube’s most popular list are “Despacito,” the song we love to hate, and “John Johny Yes Papa.”

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