October 10, 2018

GDPR

Shocker: GDPR helps the big guy, hurts the small ones the most

Well, who could have guessed?!

Let’s explain what we mean… WhoTracksMe had a look at the cookie tracking landscape post-GDPR.

They made a very detailed report, looking on EU vs the US in terms of tracking cookies prevalence, the category of websites, and how things changed since GDPR.

Overall, as expected, tracking cookies are less widespread in Europe, by about 4%. In the US, the reach has however increased by about 8%. Fewer rules, more reach.

OK, so here’s the chart that really tells the story of how much the small ad companies get hit.

While the presence of tracking cookies dropped 4% in the EU, Google increased its reach by 1%. Sure, doesn’t sound like much but check the rest.

Facebook dropped 6.66%, probably greatly affected by the Cambridge Analytica scandal.

Then all the other smaller ad tech vendors have been hammered.

So, dear lawmakers, tell us again how this is to “reign in” the big companies like Google and Facebook? 

Anyway, we can only adapt. And because we assume your business is quite dependent on online advertising, we definitely recommend reading the full report right here.


E-COMMERCE

Delivery – Do you trust your chosen delivery company?

There’s only so much you can control when you build your e-commerce store. And the brand alongside it.

The reality is, customers are pretty spoiled by giants like Amazon who have managed to build their own high quality and reliable infrastructure.

You, as not-Amazon, will have to work with partners when it comes to delivery. They will probably not be as fast and as good as Amazon. Sometimes they can even be completely awful.

We’ve had some own experience here, and we also looked around the web for some more examples. This article about the South African Post Office is actually what made us think about this topic.

To make it short, the post office has an absolutely awful service with a 100% failure rate to deliver what was promised.

Why do we bring it up? Because we had a similar experience when using the post office services in Austria, USA, Philippines, Mexico and Canada. The success rate for on time and without a ruined package was 0%.

So, if you’re dropshipping and using national post office services, you are already shooting yourself in the foot. At least in our experience.

State-owned or controlled companies that don’t have any risk seem to under-deliver. And by a big margin.

Just yesterday we looked at what people care about when deciding to buy from you again – and having fast free (or at least cheap) delivery, that brings their desired product ranks very high.

Although the post office might be cheaper for your business initially, your customers will get what you pay for…


FACEBOOK

Affected by the FB hack? Your account might be for sale on the dark web.

Last week we talked about a vulnerability in Facebook’s code that impacted the “View As” feature and made it possible for hackers to steal access tokens, digital keys that keep people logged in to Facebook.

Facebook said that “People’s privacy and security is incredibly important, and we’re sorry this happened.” followed by “There is no evidence that people have to take action such as changing their passwords or deleting their profiles”.

Now dozens of listings of hacked Facebook accounts showed up on the dark web. Prices range from $3 to $12, which would mean if all the 50 million accounts would be hacked the value of all these accounts would be somewhere between $150 million and $600 million.

Exploited by criminals the data could be used to commit identity theft or blackmail Facebook users with compromising information.

If you found yourself logged out of Facebook last Friday and didn’t change your password yet, now is the time to do so!

Under the EU’s GDPR Facebook could be liable for fines of up to $1.63 billion – 4 percent of its annual global revenue if the company did not do enough to protect the security of its users.

Well, having 50 million hacked accounts sounds a bit like that to us, we’re not sure if another sorry will do the job here.

IG finally has app based 2-factor-authentication

So far Instagram only offered SMS-based two-factor authentication (2FA), which is vulnerable to SIM hijacking attacks but still better than nothing.

Now Instagram implemented an app-based 2FA that generates a code to prove the authenticity of the account holder’s identity.

To enable the app-based 2FA you need to navigate to the Settings menu, scroll down into the Privacy and Security section and select Two-Factor Authentication. Instagram then will either detect existing authentication apps on your device or ask you to download one.

If you want to make sure that you’re the only one posting casual selfies to your Instagram feed we recommend using the new feature. It’s easy to activate and one of the most robust security precautions you can take to protect your account.

Do you want Facebook to hear you? Depesh can send them a message…

Depesh Mandalia has a very good relationship with Facebook. The FB Ads team in London actually regularly get feedback from him.

Most recently, Depesh has been invited to give feedback from himself and his clients with regards to FB’s Ads Policy.

Being a nice guy, Depesh posted in his group to get input from members about what pains them about policy and he’ll try to deliver the most important messages. And try to come back with some answers if he is not silenced by an NDA.


SPONSORED

What makes an affiliate network ACTUALLY outstanding? – Part 1

We definitely live in a time where over half of the affiliate networks people discover say they have only exclusives, only the highest payouts, the highest EPCs, etc.

However, most of us know that not everyone can have everything exclusive or the highest EPCs, unless all have the same EPC – then they’re all highest.

But we digress…

What makes a network outstanding is usually 2 things:

  • Technology
  • History and reputation

So, why are we bringing this up? Because today’s featured company is Clickbooth, an affiliate network that has proved it’s at the forefront of the industry.

Let’s start off with technology, the first on the list.

They have built their own custom platform – where advertisers and publishers come together in a much more thoughtful interaction.

It’s this custom platform that allows advertisers to look at a stat that really matters – customer lifetime value – and reward affiliates accordingly.

It’s also what allows affiliates and other publishers to request certain offers, then get a notification when it’s brought on. Sure, it’s not rocket science, but it is thoughtful.
These seemingly simple but thoughtful features are one of the reasons Clickbooth has been voted #1 CPA Network for 2 years in a row and it is in the running to win for the 3rd time.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

The EU will examine every single ICO to decide on regulation

The European Securities and Markets Authority (ESMA) has its work cut out.They plan on looking at every single ICO to decide what the appropriate regulation is.

Steven Maijoor, the ESMA Chairman, said that they expect to report on this by the end of the year.

And that makes us think they won’t look at every single ICO, at least not in great detail. Because there were certainly thousands of ICO is the past couple of years.

Is this good or bad? Might be bad for some people who thought they are operating outside the law and evaded some taxes, scammed some investors.

On the other hand, it should be good for the long-term trust in ICOs and cryptocurrencies in general.
Our question is… When moon?! 

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