October 15, 2018

E-COMMERCE

5 tips to get your Amazon listing to rank on Google

Amazon is the biggest e-commerce platform out there, and if you’re not using it, you’re missing out. But there’s more to Amazon than just trying to rank well on their search engine.

The best thing to boost your sales is ranking well on Google. It is the largest search engine in the world, and it works differently than Amazon’s search engine. 

TheNextWeb came up with this article about 5 tips to improve your ranking on Google. Our quick summary:

Create a link on another indexed website. It’s the best way to get GoogleBot to pay attention to your product page. But make sure you avoid duplicate listings and affiliate links.

Incorporate long-tail keywords. It will bring you in a better position to rank for the niche terms that will point people to your product.

Optimize for Amazon, focus on Google after that. The conversion rate of a product on Amazon is a big ingredient in how it ranks on Amazon. Ranking well on Google and sending tons of traffic to Amazon can hurt your Amazon ranking if those people don’t buy! Focus on conversions!

Keep your information concise. You can’t really pin-point how your page displays on Google because Amazon autogenerates titles for all its listings. But you can try to keep the title description around 70 characters where Google wants it to be.

Use the power of bundles. Creating a package with more than one item lets you create a completely separate listing, side-stepping a frequent problem with Amazon where a product is oversaturated with listings.

Huge US retailer, Sears, files for bankruptcy

This is the story of how 2 struggling companies don’t make a successful company when they merge.

To be more exact, more than 10 years after Sears and Kmart merged, the resulting company (still called Sears) has filed for bankruptcy.

In case you have not heard of Sears before, they are (were?!) a pretty big deal when it comes to retail. They were even once the USA’s biggest retailer! How about that?

You can read the whole Sears story in this article by CNBC. The one-sentence conclusion we have is “E-Commerce is the future”.

As a retailer, if you don’t master your online shop, you will struggle until you die or Amazon buys you.


FACEBOOK

Are you one of the “lucky” 30 millions users whose info was stolen?

Facebook has now detailed what data was scraped and stolen in the breach it revealed two weeks ago.

Here is how you can find out if you are one of 30 million Facebook users that got hit by the access token breach.

Visit this site while you’re logged in on Facebook and scroll down to the section “Is my Facebook account impacted by this security issue?”

You will see a Yes or No answer. If it’s a Yes you will see what of your Facebook account information hackers accessed.

What should you do if you were hacked?

While there is no evidence that hackers actually know your password we still recommend changing it. Besides that, you should be even more alert for phishing attempts or scam emails.

Hackers may also have enough personal information to answer security questions and thus gaining access to your accounts. So it’s more important to make sure that all your security questions are safe than changing the actual passwords of your accounts.

Oh, and just a thought – although it’s against Facebook’s terms, maybe feeding the blue giant with all your real personal info is not a good idea. Just use a nickname, give a bogus day of birth, don’t connect with FB everywhere!


GENERAL

Twitter says “Nah, too tough!” to a data request

And under GDPR, they are in trouble for that.

Michael Veale asked Twitter to give him records on the data that was collected on him, and Twitter said it would take a “disproportionate effort” to provide him with that.

I know what you’re thinking… How could they say that? Well, because it’s in GDPR, but Twitter forgot that this is one of the exemptions from the “too much effort” rule – you have to provide users with records on their data when they ask for it.

The issue stems more from using Twitter’s link shortener. If Twitter cookies the user that clicks any such link and gathers more information as they navigate the web, without consent, that might be punishable under GDPR.

We’ll keep you posted – it’s still very early days.

Genius or the dumbest thing ever? You judge!

With their stock still close to record lows, Snapchat either went totally bonkers or… Well, we actually think they just went crazy.

The latest feature from them… Introducing cat lenses!
Don’t quite get it? No worries, we will explain. They recognize when a cat is in the view and you can add one of those filters on your cat. Stuff like a unicorn, bread face, weird eyes, big red lips…

Gotta be honest – if they had done this like 10 years ago when cats were still the most viral thing on the Internet, they would have a chance.

As is, they will probably have to come up with something better to restart user growth and stop losing money.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

“It’s just common sense…”

It’s funny how something called “common sense” sometimes seems to not be so common.

In many ways, it’s what makes our decisions so simple and quick. It’s also what makes us humans at understanding the context of so many complex objects and interactions of day-to-day life.

It’s also perhaps the biggest hurdle Artificial Intelligence has to pass to become more general, instead of very niche specific.

That’s what DARPA is working on.

They want to give AI “the basic ability to perceive, understand, and judge things that are shared by nearly all people and can be reasonably expected of nearly all people without need for debate”, aka common sense.

Maybe in a few years, we can have an AI with common sense write this newsletter… Until then, we will just grind through every workday so you get your daily dose of marketing news.

We do like those “thank you” replies you send once in a while. They make the tough days worth it!

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