October 16, 2018

We’re hiring!

Are you familiar with all this marketing slang we use?

Do you understand what “Zuck’s algo change and Q4 madness bumped my CPC by 20% but at least my funnel CVR is skyrocketing at 10%!” means?

Do you have 4 hours per day Monday to Friday and are passionate about writing and editing?

Do you want to be part of the fastest growing media on the Interwebz?(We might have slightly exaggerated there)

If you answered “Yes!” to all of these questions, we’ve got good news. You might be a great fit to join The WTAFF Crew!

If you are interested, get in touch at [email protected] explaining in 20 lines or less why we should have you on board. Or maybe you have a friend for this!

PS: Yes, it’s a paid gig!

As a retailer, if you don’t master your online shop, you will struggle until you die or Amazon buys you.


FACEBOOK

Some more ways to get your ad disapproved or considered political…

Before the upcoming midterm election in the US Facebook is broadening its policies against voter suppression. Things like “Democrats vote on November 6; Republicans on December 14” didn’t work since 2016.

Now there are other kinds of misrepresentation getting banned.

Claims that you can vote by text or statements like “If you voted in the primary, your vote in the general election won’t count.” shouldn’t get approved anymore.

There is also a new reporting option – people can x-out posts and select“Incorrect Voting Info” as a reason why they don’t like the post.

Facebook will send content to third-party fact-checkers for review. Content that is rated false will be ranked lower in the News Feed, and accompanied by additional information written by fact-checkers.


GENERAL

Careful how you use bots, people can’t tell if it’s a person or a bot…

According to a poll, only 47 percent of Americans who’ve heard of bots feel confident or somewhat confident that they can recognize one on social media.

On top of that, 34 percent are not even aware of the existence of bots!

Younger people have a higher likelihood of knowing about bots and also people with a college degree are more aware that bots exist.

These numbers get even worse if you take a psychological bias into consideration.

People who don’t know about bots know that they don’t know about them. But people who know about bots tend to overestimate their Sherlock skills. They only know about situations where they were able to realize that this post or comment was made by a bot.

But they simply don’t notice situations where they get fooled by bots.

When reading the article our first reaction was “Wow, how can so many people not know about bots???” assuming we would detect bots 100 percent of the time since we are smart! In the end, we got fooled by bots for sure as well, we just didn’t realize it!

Most of the bot-aware-respondents felt that bots were being used for bad purposes. 

Breeding ground number one for bots seems to be Twitter. Despite the company claiming to block 10 million suspicious accounts per week, a study claimed that out of 100,000 tweets 59 percent were suspected to be from bots!

When using chatbots and social media automation you should be careful how you implement it. A lot of people still don’t feel safe about it and you could end up severely hurting your goal.

Yes, a bot that answers every comment with a CTA automatically might bring some additional conversions, but it might also discourage others from buying if it is perceived as annoying and lacks the personal element.

And don’t even get us started on chatbots that never mention they are a bot…


TOOLS

Two cool tools – one for videos, one for follow-ups in your funnels.

First off, something that was rumoured from a few weeks ago has now been confirmed. Adobe has launched Premiere Rush.

It’s a simplified version of Adobe Premiere that is built for non-professionals.It’s available on desktop and mobile, and it’s designed strictly for outputting to social media.

OK, so the second app is about follow-ups.

More specifically, if someone abandons your funnel at some step, say after adding to cart…

It’s for Shopify stores and it’s called SMS Bump.

We saw it recommended by a few people in the Ecom Empires group and thought it’s worth bringing it up.

Just one piece of cautionary advice: People are freaked out when someone knows their phone numbers. Make sure you clearly communicate you will use their phone number for this purpose.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

The nostalgia feels on this one…

If you were using a PC 15 years ago, chances are you had your music offline. Not pirated of course, who would do such a thing?

There was no Spotify or Apple Music…

And because you really didn’t like Windows Media Player, you probably had Winamp… Ahhh, Winamp! What days.

Listening to early 2000s hits while playing CS1.6, Age of Empires 2, Starcraft and whatever else you fancied back then.

Well, for those nostalgic people out there, here’s some good news. Winamp is gonna be back to its llama ass whipping ways in 2019.

Aside from updating the regular desktop app again, the bigger play is to reinvent it as a platform-agnostic mobile audio app that brings together all your music, podcasts and streaming services.

We gotta say, The WTAFF Crew is more excited than the average person about this, probably because it reminds us of some good years.
And for those of you who are too young to know Winamp – they made llamas cool before Fortnite did!


HISTORY OF ADS

We focus on bringing you the latest and greatest from the digital marketing space. But sometimes, to be good now and in the future, you have to understand history too.

So we’ve written a 3 part series that goes through the history of advertising. From the days when most people couldn’t even read an ad until today when the Internet took over the advertising market. Let us know what you think about it!

The History Of Ads

Historians tell us, that advertisements existed 4000 years back in Ancient Egypt. But it’s more about your perspective what an ad is. If it’s a man yelling on the square market “Fresh Vegetables, Fish, best spices in the town by us!” then yes, even back in the Ancient Age, there were a lot of ads.

The first great change in the ad world came in the 17th century. But…. that’s 200 years after the letterpress you might think. That is correct, but back in the day, not everyone was literate.

There was no use for an advertisement distributed to the common people if they couldn’t read it. Even though some were written and published, it wasn’t a revolutionary step.

After common people got more and more literate, there still wasn’t a real medium that could bring these advertisements to the people. There was no television, no smartphone, and no newspaper.

But 1650 in Leipzig, Germany, the first newspaper was founded. The “Einkommenden Zeitungen” or “Incoming Newspaper “, started a revolution. Suddenly, more and more newspapers started to appear all over the Holy Roman Empire, which Germany was a part of.

And because of the Thirty Years’ War, updates from around the country and near places became relevant. Is the enemy attacking there or somewhere else? What does our emperor have to say? What about the nearest town, did an important person die there?

This information overflow didn’t escape the quick eye of merchants. They thought: “People read these “newspapers”, and I could use them to my advantage right? I pay them and they promote my shop, which gets me new customers. Let’s do it!”. And they succeeded.

Ads in newspapers quickly became a thing, but even leaflets became a thing back then. People listing their inventories, wares, or offering their services.

It was all over the place. But still pretty local. The state wasn’t blind too. From every ad, the state got a small cut. But that small cut wasn’t enough for them.

The king, Frederick William I, forbid in 1727 the use of ads in daily newspapers. He monopolized the ad industry to increase the earnings of the state – his earnings.

Ads in daily newspapers didn’t appear until 1850, more than 120 years later! With that, the multifaceted ad game was born. The one we know today.

Ads back in the day were only listings of wares. In the second half of the 19th century, they started to become more sensational and attention seeking. For the first time, ads were aimed at different social classes. Nowadays, we call that targeted advertising.

Many newspapers were overwhelmed by the number of ads and some even degraded into leaflets. The little space that the actual news got was so alarming, that 80% of the space in a newspaper was filled with ads.

When the 1900’s came, many new brands started to appear. And to get through to the public, what is better than an advertisement?

Nivea, Maggi or even Shell started to establish the product as a brand. When you think of Nivea, what first comes to your mind? Crème or lotion. Shell? Oil. Maggi? Spices and food.

Parallel to this, brands tried to awake needs in their customers. The ads didn’t show the product in a pretty ad. They started to convince the consumer that they needed their product. But it went further.

It was the beginning of false worlds. It was not about the product itself, but the social setting of the whole ad. Ads started to feed consumers with false hopes. And it was only the beginning!

To be continued…

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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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