October 18, 2018

One week left to get your giveaway entries!

We’re almost there…

The winner will be announced on Friday, 26th October.

Until then, you have one week left (depends on time zone, obviously).

Grab your chance to meet Kelly Sheffield, Depesh Mandalia,  Paul Jeyapal, Andrew Payne and Van Oakes. They will join you for dinner on December 3rd, in one of Bangkok’s finest restaurants.

That’s not all. The winner also gets:

All you have to do is enter here.

If you want to increase your chances of winning, don’t forget you get 25 more entries for each person you refer!


FACEBOOK

Facebook sued for over-reporting metrics by 900%

Just yesterday we talked about how Facebook counts Video Views and that you have to scroll fast to not “engage” with a video since watching 3 seconds counts as engagement.

Since the introduction of video ads in 2014 Facebook miscalculated Average Viewing Time till it got sued by marketing agency Crowd Siren in 2016. The reason was it only included video views that lasted more than three seconds in its calculations.

In response to the case, Facebook implemented two new metrics back then.Video Average Watch Time, the total watch time for your video, divided by the total number of video plays, and Video Percentage Watched.

Now Facebook was found guilty for lying to advertisers, according to the lawsuit. Crowd Siren now claims that Facebook had known about the issue for over a year. Facebook has moved to dismiss the fraud claim saying “suggestions that we in any way tried to hide this issue from our partners are false”. 

After reviewing some 80,000 pages of internal Facebook records, Crowd Siren says the documents indicate advertisers had made inquiries about suspect video metrics already back in 2015.

Also, the extent of the miscalculations is debated heavily. Facebook says it overestimated average time spent watching videos by 60 percent to 80 percent, while Crowd Siren believes the number is inflated by up to 900 percent.

Zuck’s definitely not friends with everyone at FB

Talking about bad news for Zuckerberg… Several major Facebook shareholders have submitted a proposal calling for CEO Mark Zuckerberg to step down as Chairman of the company’s board.

Since Facebook has dual-class shares with different voting power, Zuck has the majority of the voting power despite owning less than 50 percent of the shares. This has earned the company’s board structure comparisons to a dictatorship.

History taught us that filing a proposal to get a dictator to step down isn’t very promising. In the end, it won’t change much, it only shows that major Facebook shareholders aren’t happy with Zuck.

For the pension funds of New York City, the main concern is transparency on Facebook’s board. This is why they want to see an independent Chairman. 

They are joining activist shareholder Trillium Asset Management, which has wanted to remove Zuckerberg as Facebook’s chairman since its disappointing second-quarter earnings report in July.


Given that Mark doesn’t like to tweet excessively like another CEO and soon-to-be-former Chairman of Tesla, Elon Musk, it’s less likely the SEC forces him to resign.


E-COMMERCE

Trump stomps on ePacket

We reported on this initially on August 30th and it seems Trump indeed will take the next step to get rid of the cheap shipping from China.

The reason for this is simple – he believes it’s an unfair advantage Chinese manufacturers have over local ones.

It’s not all gone yet…

The White House, in a statement, said “sufficient progress has not been made on reforming terms” of the postal treaty and that it would begin the withdrawal process while seeking to “negotiate bilateral and multilateral agreements that resolve the problems.”

So it takes time to leave the agreement and they don’t want to stop imports from China. “Fair” is the keyword from Trump.

The Crew’s take on it

First of all, it’s not sure ePacket or the cheap rates disappear completely. Let’s see, maybe the price increase for delivery won’t be anything game-changing.

Next, even if shipping prices from China skyrocket, dropshipping is not dying. You can dropship from many different countries, including the US. Low-quality dropshipping from Ali will take a hit for sure though, and might even make the model unviable.

E-commerce stores that plan for long-term with high-quality products, fast delivery and exceptional customer support are safe.

It will be harder to start, at least until people find a great alternative to ePacket.


GENERAL

Marketing – the valuable skill to have in-house

Agencies are suffering more than ever from companies shifting marketing functions that were typically outsourced to teams in-house.

Over the past ten years, the number of companies with an in-house agency function has doubled and 80 percent of in-house agencies have in-house video production capabilities.

The main problem seems to be a trust fallout between agencies and companies.

Over the years even some of the biggest agencies have developed bad practices. Like executive teams pitching great ideas and then handing it over for execution to lower-level staff without the right expertise.

It seems big agencies are struggling, probably also because of their big overhead. It’s harder to adapt in this fast-changing environment with rising CPMs all around because and it’s also easier to track how successful a marketing campaign is compared to ten years ago.

This can be an advantage for smaller agencies who know how to play the marketing game on Facebook and Google in 2018. And it’s also an advantage for marketers who start their business and know this part inside-out!

InMobi buys Pinsight Media from Sprint

Any OGs reading this?

You might know InMobi used to be a popular display source some years ago when the mobile boom happened.

Well, the company is still doing pretty alright, even if it’s less popular with affiliates nowadays.

They recently bought Pinsight Media from Sprint.

Pinsight is a mobile data and brand intelligence company. Their products help businesses find new audiences and engage them.

This deal is part of a deeper partnership between Sprint and InMobi.

Oh, we never mentioned what Sprint is… They’re the 4th biggest carrier in the US.

How did the two get so close? The answer is probably Softbank, who owns >80% of Sprint, and invested over $200 mil in InMobi in the past 7 years.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

What can we say? Elon being Elon.

When April fools came, Elon said to himself “Oh wow, how to trick people this day of the year? Oh, how about tweeting Tesla went bankrupt?”… or at least that’s what we imagine went through his head.

The three-tweet-session ended with “Elon was found passed out against a Tesla Model 3, surrounded by “Teslaquilla” bottles, the tracks of dried tears still visible on his cheeks.”

The consequences came quick, with Tesla shares dropping 7%, the lowest since March 2017. They did rise again, but what went through the minds of shareholders…we can only imagine. The waters calmed.

But last Friday, Elon tweeted the first image of his Teslaquilla with the caption “Teslaquila coming soon!” 

How does it taste? Sadly, we don’t know. We do hope Elon sends us a bottle after it hits the shops, but perhaps that’s too big of a dream.

Time will tell how good of a side gig this is going to be. But seeing how far Elon got with selling “Not-A-Flamethrower”, a tequila brand is not that weird. Oh, and he plans on selling LEGO-like rocks too. No updates on that yet.

Selling other stuff aside from cars might also help the company get to profitability finally… We’re not sure if tequila is the way to go.


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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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