October 5, 2018

E-COMMERCE

Add-to-cart button spam – what does it mean?

This is something that could come as unexpected – just like it did for Cory Schop, who posted about the topic in the Ecom Empires group.

Here’s what happened.

A visitor on his store had 10+ abandoned carts in the span of under 10 minutes. It looked like someone is drunk or trying something malicious.

Luckily, there are some good explanations from the group members. First off, it’s unlikely to be someone trying to use fraudulent cards – they never made it to checkout.

The more plausible explanation is someone trying to spy on the store. Probably a bot used by some spy tools available for Shopify these days.

The other is that someone is trying to pollute the store’s data and retargeting information.

What can one do to fix it? Not much apparently. Cory reached out to Shopify and they said they cannot block the visitor if they don’t try to check out.

Shopify launches its own marketing platform

Marketing in Shopify is a new place to create, launch and manage your campaigns without switching between multiple platforms.

Shopify integrates Google’s new Smart Shopping campaigns. You can set a daily budget in Shopify and your campaigns will optimize for the highest sales value by automatically choosing which products to advertise, how much to bid, and who to target.

Google can pull your product information straight from Shopify, automatically create ads and launch campaigns.

You can also run Facebook ads directly in Shopify, although this option is limited to Carousel Ads so far. Shopify is working on implementing other types of Facebook ads.

What Shopify is trying is to make it easier for people to start out with their e-commerce store and are overwhelmed with the Ads Manager and Google Analytics.

If you already know how the e-commerce game works you will keep using Facebook and Google directly, at least until Shopify implements ALL the features of the two biggest traffic sources.


FACEBOOK

Can you now see custom audience sizes again?

Well, not exactly.

Facebook is playing around with this quite a bit since the whole CA debacle and GDPR came into play.

The team at Jon Loomer’s website had a look at the status of custom audiences and info about size.

Here’s what they found, at least in their ad accounts.

  • Custom audiences show size for certain engagement audiences
  • The size does not show for website audiences
  • If you use a custom audience as the base of a saved audience, you don’t see the potential audience size anymore
  • Using the custom audience in overlap comparisons also hides the size
  • Audience Insights still shows no data for these custom audiences

Conclusion? Facebook is still working on it. They have plenty of lines to draw. Unfortunately for them, size does matter for advertisers. The more info we can get, the better we can tailor our campaigns usually.

Facebook will let your ads speak multiple languages

To be more specific, if you use Dynamic Ads, you will be able to create multilanguage and multicurrency dynamic product feeds.

You know, instead of making multiple catalogues all the time.

It’s not rocket science to create these. You just have to follow a certain structure in a spreadsheet, then upload it to Facebook.

There is a list of important restrictions for you to have in mind when creating these ads.

  • The maximum number of assets per type is six (one “default” language and up to 5 added languages).
  • Titles, descriptions, bodies text maximum length is 255.
  • No two assets of the same type can have the same language
  • Only languages from the list of available languages
  • Body assets must have values for all languages.
  • Only one image can be used with all text variations.
  • This feature doesn’t support bulk editing, bulk duplication or quick duplication.

Knowing Facebook, they will add more languages and countries but first, they have to roll this out to all advertisers.

Yeah, this isn’t available to everyone yet but the nice folks at Newsfeed.org already showed screenshots of how to set up ads for this.

QR-Code like feature finally on IG – It’s now easier to hit those follower goals

When the growth of your followers on Instagram slows down you need to get creative to be able to show more people genuine things about your great life.

Instagram has you covered. They copied from Snapchat introduced scannable QR style Nametags globally.

The customizable codes can be scanned through the Instagram Stories camera or Scan Nametag button on your own Nametag to instantly follow you.

You can add colours, emojis or AR-embellished selfies to your Instagram Nametag, put it on your website or social media or send it to friends through SMS, WhatsApp, Messenger to make people follow you.

Brands might even end up putting their Instagram Nametags on billboards and posters to promote them around the web.

Instagram is also testing school communities in a variety of universities across the U.S. You can join your university’s network to add a line to your profile listing your school and class year.

It’s another attempt to encourage people to follow each other and interact through Instagram, and trying to put the eyes of an age group at the app that is heavily using competitor Snapchat.


COPYWRITING

What people REALLY want

Nope folks, this time, it’s not clickbait. Ok, maybe a little but WAIT. Don’t drift away. Still here? OK, good. So, you wanna know what people REALLY want? Guess what – psychology got your back.

You see, people have biological desire programmed into them. The list of the so-called “Life-Force 8” or LF8 looks like this:

1. Survival, enjoyment of life, life extension
2. Enjoyment of food and beverages
3. Freedom from fear, pain, and danger
4. Sexual companionship
5. Comfortable living conditions
6. To be superior, winning, keeping up with the Joneses
7. Care and protection of loved ones
8. Social approval

You might know it already if you read Cashvertising by Drew Eric Whitman. 

Let’s be completely honest, who doesn’t want these things? Can you shake any of these feelings off? Sure, we can live without some for some time, but it will surely bother us in some way. 

Let’s look at the more specific use of the LF8What we’re talking about, are ads. 

Do you use any of these in your ads? Will your advertisements touch your customer base in any way? If not, don’t worry, you aren’t completely lost yet. Because there are nine more wants that we as humans learn along the way:

1. To be informed.
2. Curiosity.
3. Cleanliness of body and surroundings.
4. Efficiency.
5. Convenience.
6. Dependability/quality.
7. Expression of beauty and style.
8. Economy/profit.
9. Bargains.

These wants aren’t wired into our brains like the LF8 are. Compare number 7 for example. It’s easier for you to not use makeup or any fancy clothes than it is letting your little child out of the house at 11 PM.

And these wants and needs drive our desires. What exactly is desire you may ask? 

When a need isn’t met, tension arises. And when this happens, desire starts to kick in. Your stomach is rumbling, so you want to eat. You get a bowl of cereal or go to the store to buy something.

Tension -> Desire -> Satisfying the desire by action

Now, it’s great you know how to satisfy your desire, but every good advertiser should also know this little trick, that people never tell him: It’s interesting for us to read and hear about how others meet their desires. 

And the more visual you do this, the better for your advertising!


blank

POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Is this is Bill Gates’ move to get back no.1 spot on the “rich list”?

Bill Gates is probably pissed off that Jeff Bezos is now topping the “rich people” charts… Because otherwise, we don’t really get why he would invest in this app… Anyway.

Did you ever check out reviews about restaurant, movies or books and had a bad experience with ratings from anonymous strangers? Probably most you will answer this with a “yes” or “sometimes”.

This is the problem that Likewise tackles. 83 percent of people trust the recommendations of friends and family over other channels. Likewise provides people with recommendations from the people they trust.

And well, that’s the short story of it. It’s in the early days, but it has Gates money behind it so with some hard work, commitment, and more Gates money, it can perhaps become a competitor to giants like Facebook and Instagram…

But probably not.

Share with your friends:
You have referrals.

You're only referrals away from your next reward