Video is changing


During the pandemic, the way people watched video content changed a lot. Yes, there’s the obvious one – we all binged way too many TV shows – but there are some more subtle changes that might improve your advertising.

Snapchat just released some data on video consumption patterns during 2020, and we think you’ll find some of the stats interesting. Here are the highlights:

  • 61% of people are watching more videos on social media apps. As social media continues to expand its share of time in people’s lives, those people are watching more videos. Consider video ads as an increasingly important part of your strategy this year.
  • Consider the motivations of your audience. Snapchat looked into the neuroscience behind videos, and found that one of the strongest drivers was shareable content.

You can geek out on all the numbers in Snapchat’s full report here. Suffice to say, video content is more important than ever, and people are starting to figure out what types of videos they truly enjoy.


An update and an outage

If you’re looking to improve your brand’s reach on LinkedIn, you’ll probably want to check out yesterday’s update. It was announced on the LinkedIn business blog, and it features a couple of things:

  • There are new content curation options. This is helpful if you have employees. The new ‘My Company’ page will allow you to create content for your team to see, and share.
  • There’s also a new analytics feature. As part of the program to help leverage your employees’ networks on LinkedIn, there’s a fresh analytics section that’ll help you to figure out how well you’re expanding your reach with the new tools.

That’s not all. Yesterday, LinkedIn experienced an outage that some of you may have noticed. It was brief, though, and the platform is back online. So for all you LinkedIn thought leaders out there, now’s your time to shine.


You’re just one virtual assistant away from a healthier work-life balance


Delegating is essential if you want to have more time to grow your company. Smart entrepreneurs focus on the big picture, without getting lost in the daily time-consuming tasks.

But how do you find the right people?

This is the question addressed by the 7-day One VA Away Challenge.

It has been created by John Jonas, an entrepreneur that built an outsourcing empire that allows him to spend most of his time with his wife and 5 kids – traveling, golfing, cycling and living his ideal life.

He has spent over 15 years creating and honing the hiring system that allowed him and hundreds of thousands of other entrepreneurs to hire the perfect virtual assistant on the first try.

And the 7-Day “One VA Away” Challenge will have you ready to hire the perfect-fit, qualified and affordable Filipino VA in seven days.

Maybe you feel you wasted time and energy to find the right VA so far. And you haven’t been able to free your time and creative energy from daily basic tasks. You can’t get back the wasted time. But at least you can stop wasting other precious time.

The 7-Day One VA Away Challenge will show you all the stupid mistakes made by many and a proven battle-tested system to hire the perfect Filipino VA.

Just 7 brief sessions for a healthier work-life balance and probably… a bigger business!

Start the challenge.


Ruthless negotiating tips from Felix Dennis


Negotiation is part of our life.

And if you’re in business, then being able to negotiate becomes a money-making skill. And Cole Schafer from Honey Copy just listed 18 ruthless negotiation tips that Felix Dennis included in his book.

If you’ve never heard about Felix Dennis, he built a media empire over the past century and pioneered computer and hobbyist magazine publishing in the United Kingdom.

Here are some of our favorite tips from Cole’s piece, and our thoughts:

+ Remember that few are good at negotiating (this includes your opponent). This means that, if you can do it right, you’ll be head and shoulders above your biggest competitors.

+ Don’t negotiate unless you have to. People usually feel the need to “get a good deal” on everything, including in business. To set yourself apart, don’t try to wheel and deal your way through every job you get.

+ If you’re a bad negotiator, don’t attend. You make the decisions but someone else deals the blows. It’s better to accept the fact that you’re not a great negotiator than it is to lose out on a deal. So, if that’s you, let someone negotiate who’s a master of the craft.

+ Do your homework – what you don’t know could kill you. Make sure you know everything there is to know about a client or customer before you dive headfirst into the sticky process of negotiations.

There are 14 more tips in Cole’s full piece here, if you want to check that out. Now, get out there and enjoy upgraded negotiating.


FACEBOOK: The company is rolling out Facebook Shops to businesses in the UK and Canada in addition to the US.

GOOGLE: In a recent email, Google let advertisers know that they’ll now have until 2022 to adjust to the new Partner Program requirements. That’s a breath of fresh air for marketers who were bracing for the change this year.

TWITTER: There’s a big data report out from Twitter with statistics that’ll help you improve your advertising not just on Twitter, but on most social platforms.

SEO: If you’re looking to learn (or at least brush up on) your SEO, this roadmap will help you get from start to finish.

FACEBOOK: Eric Seufert posted some helpful information on Facebook’s app-to-web campaigns that you’ll want to check out if you’re into the technical side of Facebook advertising.


There is one room in a house that ghosts can’t haunt. Which room is it?

You can find the solution here.


Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Where’s George Costanza?


If we mention the classic video game, Frogger, it’s likely that one of two things come to mind:

  1. The classic video game, Frogger.
  2. That one scene from Seinfeld, featuring George Costanza crossing a busy New York Street, Frogger-style.

Well, as it turns out, Peacock is turning Frogger into a fast-paced reality TV show. We’re not sure exactly what it’ll look like yet, but we can say one thing for sure: Let’s hope Jason Alexander makes an appearance at some point.

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