Here’s what we know (and don’t) about the iOS 14 update
We’ve been beating the same drum for awhile now: The upcoming iOS 14 privacy update is going to be a big one for marketers.
There are plenty of theories floating around about how things will change post-update, but this tweet from growth agency founder Daniel Pearson helps to clear things up. It’s the guidance he’s received from Facebook about what they know, what they might know, and what they don’t know.
Here are some of the key points:
+ What Facebook knows
- 28-day and 7-day attribution will be gone for opt-out users.
- All web advertisers will be restricted to only 8 events for optimization.
- Conversion tracking by age, gender, region, and placement will be unavailable.
- Upper Funnel campaigns and Brand Lift tracking will be mostly unimpacted.
+ What Facebook thinks they know, but need to test
- Most advertisers will rely on bid cap as the primary bidding tactic.
- Bids may need to be set for a week, rather than a day.
- Audiences may need to be broader, and less segmented.
+ What Facebook doesn’t know
- The exact timeline of when everything happens. Early spring is the best guess.
- Opt-out rates, which will likely never be shared.
- How much performance will be impacted, and how value optimization and cost cap will be used.
- The impacts on Lookalikes and Custom Audiences.
- What this means for the learning phase.
These are some of the biggest points in the guidance that Daniel has received, but you can check out the exhaustive list here. One thing’s for sure: It’s going to be a wild spring.
Canada joins the party
As the new kid on the social media block, TikTok has been making rapid improvements to their ads platform. And just yesterday, they announced that their self-serve advertising platform is now available in Canada.
There’s a special emphasis on Shopify integrations – TikTok has been on a mission to make their ads platform a one-stop-shop for Shopify advertisers.
This is exciting news for Canadian advertisers. But, it’s also encouraging for marketers all around the world, who are anxious for TikTok to release more tools.
The tone of the official statement was quite optimistic, and it doesn’t look like TikTok is going to stop with new updates anytime soon.
Your Domain Name Can Help You Build An Online Brand For The 21st Century.
Part 1 of a multi-part guide to making your online brand stand out in the next generation.
Smart marketers and entrepreneurs always seek an edge over the competition. Domain names have changed for the better. Legacy domain names ending in .com or .net were most prominent when they were the only option.
In the last decade new top-level domain names have become mainstream, meaning you no longer have to compromise by choosing a website domain name that doesn’t represent your business. Yesterday you had to settle for liveguitarlessons.com, but today you can have guitarlessons.live!
Today more than ever, you absolutely must have consistency across countless platforms: Facebook, Instagram, Twitter, Snapchat, TikTok and more… And, of course, your own website!
Ever seen domains ending in .news, .studio, .games or .live? These are TrueName™ domains which are next-gen, descriptive domain names that are true to your identity, true to who you are and why you matter to your audience.
94% of Fortune 50 companies own and use such domains already! For example: Microsoft’s Xbox uses xbox.live so users can easily stay connected to their games and friends, and get the most out of Xbox wherever they are.
What benefits do TrueName domains have?
- Hundreds of unique top-level domain names relevant to any business. Your fitness training business can end with .fitness. Your digital marketing agency can end with .digital, .marketing, or even .agency!
- Creative, memorable URLs that help websites stand out. Why use gethelpwithyourcareer.net when you can use career.expert?
- Consistent branding across all platforms. Rocket.Chat’s brand name, logo and domain name are one-in-the-same so that every customer impression is a CTA to visit their website and demo the product.
- Keyword-rich, for a boost in your SEO. Think esports.live!
- Free security feature that helps protect you and your customers against phishing attacks.
In part 2, we will discuss best practices for choosing your business name and logo.
In the meantime, your TrueName domain is available with promo code STACKED for just $2.99? Find it here!
* Applies to most standard TrueName domains.
Staying away from Facebook Jail
Yeah, Facebook is banning ad accounts left and right.
Most of the time, it’s for no reason. But some advertisers are guilty. And while many guidelines are generally known, it’s the nuances that can stop a campaign from going live.
Ilya Cherepakhin just wrote a post listing 10 basic mistakes that might put you in Facebook Jail.
Check them out:
+ Facebook Page Quality: Make sure to periodically check your Facebook Page Quality. Also, mind that even organic posts must respect Facebook community guidelines in order to keep the quality healthy.
+ Ad Quality: This is perhaps one of the most common issues for disapprovals. There are different factors that Facebook considers when judging the quality of your ad, such as relevance to the target audience, information accuracy, image quality, and text-to-image ratio, among others.
+ Incorrect ad format or goal: Mismatching one of these two variables will create a poor user experience and lead to disappointing campaign results. And in the worst scenario, Facebook might misinterpret it as you trying to game the system.
+ Landing Page quality: If your landing page has a high bounce rate, that will not only result in wasted budget, but you even risk impacting the targeting. You can use Facebook’s Sharing Debugger to see how Facebook will perceive your content and fix any issues which the tool flags.
+ Billing: Make sure your payment information is updated.
+ Restricted or prohibited topics: Most violations here occur due to incidental circumstances or unforeseen nuances. The example that Ilya Cherepakhin makes here is a restaurant that has a cigar lounge. While its ad campaign is solely for a cooking class, the cigar lounge mentioned on the site can cause issues.
Be sure that your whole website and business respects Facebook Advertising Policies.
And for the rest of the tips, check out the whole post here.
FIREFOX: The company has launched total cookie protection for its privacy-minded users.
SEO: According to some reports, Google has been showing Featured Snippets at a lower frequency than usual lately.
FACEBOOK: Online communities are more powerful than ever. If you want to learn more, this new report from Facebook is an excellent place to start.
WEBSITES: Microsoft launched a free website creation service for small businesses in the USA.
What kind of coat is best put on wet?
You can find the solution here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
Twitter created a new label to warn about hacking, and it’s already been hacked
If you’ve been hanging around on Twitter this year, you’ll know that the platform has made increasing use of labels to warn users about various aspects of a tweet.
They recently introduced a new label, designed to warn people about information that is “obtained through hacking”. It’s a rare label, for now.
However, it seems that users have already figured out how to manipulate the label. There’s more information in The Verge piece here, but users have been able to replicate the label simply by sharing certain custom URLs.
It’s also been reported that if you attempt to like a Tweet with this label on an Android device, the app might crash.
In any case, we can’t say Twitter couldn’t have seen this coming….