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GOOGLE

Google introduces vehicle ads for all US advertisers

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2022 is the year of vertical ad formats.

Google has just introduced vehicle ads, a new ad format on Google Search which shows nearby cars for sale.

Effective: According to Google, advertisers who used vehicle ads to complement their existing Search campaigns saw an average 25% increase in conversions during beta testing.

How to use them: You first need to create a vehicle inventory data feed and then connect it to your Google Merchant Center. This feed will contain all the details about the vehicle like make, model, mileage, condition, etc. Google will use these details to match visitors with the cars they are searching for.

Availability: For now, these ads are available to the US only. Google said this format is coming to more countries in the near future.


ADVERTISING

Ads are coming to streaming apps

What do Disney+, HBO Max, Hulu and Netflix have in common… that isn’t live streaming? They’ve all added or are thinking about adding an ad-supported version of their offers.

  • Disney+ is preparing to launch an ad-supported app later this year.
  • HBO Max and Hulu have already added an ad-supported subscription option.
  • Netflix CFO said “never say never” when asked if they plan to add advertising.

Why we care: More and more people use streaming ads, and you want to be where peoples’ attention is. Plus, when you’re among the first to use new ad platforms, you get to enjoy low cost-per-click and better ROI.


SPONSORED BY THINKIFIC

How experts turn their knowledge into lucrative “knowledge empires”

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John Lee Dumas from Entrepreneur on Fire produced a course that earned $50,000 in less than 2 months.

Health coach Elizabeth Rider turned her expertise into a 7-figure knowledge empire.

How can you turn your expertise into revenue, too?

Thinkific’s free ebook, The Ultimate Course Builders’ Guide, walks you through the process step-by-step.

Inside you’ll learn:

  • The essential skills and systems you need to establish yourself as a thought leader.
  • How to create and cultivate a thriving community of eager buyers.
  • Keys to identifying the right pricing for your course—plus, ways to build parallel revenue streams.
  • How to use feedback to transform a single course into a lucrative academy.

And lots more!

Plus, you’ll read true stories of many other successful edu-preneurs who transformed their competence into cash.

Discover the steps to building your own knowledge empire.


MARKETING

How to keep your customers coming back again… and again…

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Retention is the name of the game.

Even before CPMs went through the roof, you probably knew that it’s wayyy more expensive to win new customers than to keep existing ones.

This great post by Lisa Smith in WordStream offers 13 ways to keep them coming back.

Here are six of them:

Create incredible customer experiences. Maybe it’s obvious, but a poor customer experience pushes buyers away. A great experience brings them back… with friends. So invest in the customer experience. It pays dividends.

Under-promise, overdeliver. Make promises you can’t keep, and your customers will drop you for your competition.

Reward loyalty. If you want to “train” customers to go back to your store, reward them every time they buy from you.

Use engagement tools like live chat and social media listening to respond quickly to feedback, comments, questions, and requests.

Don’t wait for questions, comments or concerns. Solicit them! “Even the negative ones?” Uh huh. Not only does this help you improve, it also shows customers you care. And even if you don’t always provide the best experience, showing that you care can be enough to mend hurt feelings.

Monitor your retention data. If you’re not measuring retention numbers, you don’t know if the actions you’re taking are effective. An ideal retention rate is around 20–40%. But it can change based on the business and nature of the product.

That’s all we have room for here. You can grab the rest over at WordStream.


SPONSORED BY MISO ROBOTICS

This robot will 3x profit margins for restaurants, and it’s looking for investors!

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With notoriously low profit margins and a 150% employee turnover rate, the $73B quick service restaurant industry is due for an overhaul.

Enter Flippy by Miso Robotics–the kitchen robot has tripled margins at 10 of the top 25 quick service restaurants. Key innovation partners include White Castle, who recently announced plans to install Flippy 2 in 100 new locations.

Invest in Miso Robotics before Flippy takes over the restaurant industry.


THE CREW’S INSIGHTS

For your swipe file: 2 awesome examples of the AIDA formula in social ads

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Attention. Interest. Desire. Action.

Copywriters talk about this formula all the time… because it works. And we found two social ads that leverage it beautifully.

Let’s start with this ad by Rudy Mawer.

Attention: The ad grabs it twice. First, the image grabs attention with bright colors and a large headline: “New strategy averaged 109 buyers a day.” Then the first two lines in the ad description grab it again.

Interest: “This is designed for busy high ticket coaches, consultants, agencies & entrepreneurs…” This part creates interest. The prospect thinks, “Oh, this is for me.”

Desire: The part from “There’s no need to have dozens of email campaigns” to “It lowered my “cost per booked call” from an average of $321.51… Down to just $49.48! ” creates desire by promising less work and more money.

Action: “At the very least, you need to see the results I achieved on the next page…” Now that the ad has captured your attention and interest, and aroused your desire, it asks for action by getting you to click through.

Here’s another great social media ad for Snow Teeth Whitening.

Attention and Interest: The video thumbnail arrests attention and incites interest by featuring a woman’s bright smile and a gossip-style headline.

Desire: The video demonstrates the product’s effectiveness and results. Who wouldn’t want whiter teeth after this?

Action: The video ends with a “learn more” call-to-action (CTA). We think this CTA would have been stronger if it were the same as the “Shop Now” CTA below.

Note: You don’t need to use AIDA linearly. You can grab attention more than once and even combine elements like interest and desire or attention and desire the way these ads do.

How will you use AIDA in your ads?


ROUNDING UP THE STACK

ADVERTISING: Unlock new acquisition opportunities outside of Google and Facebook thanks to AudienceScout. There are thousands of influencers, publications, and websites where your target audience is, and AudienceScout helps you find them. Get a list of 250 names for free.*

E-COMMERCE: Groceries are so meta. Turns out Facebook and Instagram are the most popular marketing channels for grocery e-commerce.

BUSINESS: Partners in crime? The EU and the UK are patting down Google and Meta for unfair ad practices. Supposedly the two platforms agreed to an ad deal codenamed “Jedi Blue.” Doesn’t sound like something Yoda would approve.

INSTAGRAM: Last weekend, Russia announced plans to block Instagram, giving citizens 48 hours to save photos and messages. They also called for Meta to be labeled an extremist organization.

INFLUENCER MARKETING: Heard the commotion about influencers promoting VPN products on YouTube? Well, turns out VPN ads are pervasive. This research explains the situation in more detail.

TIKTOK: It’s not just about the dance moves. TikTok is once again the highest-grossing app across all app stores, raking in about $52M in the US.

SEO: Tough love. Being unique is not enough, according to Google’s John Mueller. If you want to rank in SEO, you need to double down on “legit” content.

*This is a sponsored post.


BRAIN TEASER

Alive without breath,
As cold as death;
Never thirsty, ever drinking,
All in mail never clinking.

What am I?

You can find the answer here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

The world’s most tattooed brands

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“The best way to show what you love is to tattoo it on your body.” – an unknown tattoo artist.

A company named DealA researched the most tattooed brands in the world. The top 5 are:

  • Disney
  • Nintendo (seems people love tattooing Mario)
  • Harley Davidson
  • Lego
  • Nike

And the world’s most tattooed car brand? No, it’s not Tesla. It’s Volkswagen.

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