Marketing Psychology
Three strategies to build trust with skeptical Gen Z consumers
Generational differences. Selling to boomers and selling to Gen Z is very different, as we shared before. Each generation has different things they care about, and different things they become skeptical about. Today, we’re going to look at how to build more trust with Gen Z, the “online generation”, which is becoming a bigger and…
Three tactics to create memorable ads
Before diving into the actual tactics, let’s set the stage for what makes memorable ads… And we can use a familiar “device” found in many everyday objects: the Velcro. A memorable ad needs a hook and a loop as well. The loop is the part of your ad that uses existing knowledge, while the hook…
Three science-backed ways to grab users’ attention.
Has social media ever been more crowded? Probably not. Do people have the lowest attention spans ever? OK, we don’t have in-depth research, but there’s some seed of truth to this based on most people’s told experience. So, a valuable skill for marketers in a crowded space filled with people with low attention spans is…
