Paid Media
Three tactics to create thumb-stopping short-form video ads
Short-form video ads are in. But you know what’s out? Users’ attention span. You have a second or two if you’re looking to grab someone’s attention with your ad on social, and then you have 15-30 seconds to convince them to take action.
Three tactics to reduce your payback period for subscribers
You’ve figured out some great content strategy for your free newsletter. You’re sending it regularly, feedback is great too, and you want to spend some money on growth. You quickly realize that the time it takes to make back th money you spend on growth is rather long… Often 6+ months, if not more.
How to correctly test newsletter ads
We’ve been in business for over six years. We’ve sold thousands of newsletter ads and we’ve bought hundreds of them too. We’ve learned the ins and outs of newsletter ads from both sides, and today we’ll share with you the main steps to correctly test newsletter ads. Here’s the biggest mistake marketers make when testing…
