Revenge

sponsor

 

 

E-COMMERCE

After Shopify, Google gives some love to WooCommerce

article-image

Google is making friends with e-commerce platforms.

The search company has announced that its WooCommerce integration is now live, making it easier for merchants to list their products on Google’s platform.

What’s easier: WooCommerce has a page where they list all of the integrations available. You’ll now be able to add your products to Google Shopping more easily, create Google Ads, and more.

Shopify got there first: We reported last month on Google doing the same thing for Shopify. WooCommerce, which ranks second in terms of market share, was the next logical choice.


FROM THE CREW

And then there were two

We’ve got two pieces of exciting news for you this morning. Let’s get into them.

+ Newsworthy item one: A copywriter broke down one of our ads

How it happened: It was a crisp morning in Vienna, two weeks ago. We were browsing LinkedIn, dodging self-indulgent promo stories left and right, until… We found a guy named Joe Cunningham.

He created a video breaking down one of the ads in this newsletter. The results? Very interesting.

You can see how we did in the video here and drop a comment below with your thoughts (you can find our response there, too).

His latest video is an ad from another newsletter but it still provides great copywriting tips in just 5 minutes.

He’s going to be doing these every Thursday: You can find his videos uploaded on his LinkedIn page.

+ Newsworthy item two: We’re going to be on Clubhouse today.

We’ll be chatting with Soumeya Benghanem about the biggest marketing news of the week at 12 PM EDT. You can find us here.

And if you still haven’t snagged a Clubhouse invite, not to worry! Reply to this email and we’ll get you one.


SPONSORED BY PUSHNAMI

Up to 96% of your website visitors ignore you. Here’s what you can do about it!

article-image

A study by Forrester found that 96 percent of visitors that come to your website leave without completing the action you wanted them to take.

Getting them to come back and view your content means more engagement and more ad revenue in your business’ pockets.

Content remarketing isn’t just a “nice to have” anymore. It’s a must!

By taking advantage of push notification content remarketing, publishers can maximize their content’s potential with a completely owned audience.

With Pushnami, not only can you unlock a new medium to remarket your content, but also:

  • Promote your offers including premium subscription signups.
  • Drive extra attention to your most crucial content with powerful segmentation capabilities.
  • Create an excellent experience for your loyal readers by alerting them with breaking news stories and content tailored to their interests.

Interested in learning more? Schedule a discovery call with a Pushnami push expert.


SEO

The four types of keyword research

article-image

When you hear keyword research, your mind immediately goes to Google and SEO. However, while Google might be the best source of organic traffic, keyword research can be useful for creating content whose goal is not hitting the first page.

It’s good for social media, newsletters, podcasts, webinars, and more.

As Rand Fishkin states in this post, the better you do in these channels, the more traffic and ranking you’ll get from Google. And he listed four different types of keyword research you can perform.

+ Keyword research for PPC and SEO: The goal here is to identify keywords that searchers type. And use these keywords as the starting points of your SEO and PPC efforts.

There is, however, a difference between PPC and SEO research. When you run a paid campaign, you’ll typically target keywords that target prospects in advanced stages of the funnel, and already looking for a solution. With SEO, you’ll frequently go after top-funnel keywords.

+ Keyword research for social media marketing: The goal is to uncover the topics of discussion and engagement plus the hashtags that earn attention. This information will help you understand what topics, hashtags, and wording to use in your organic and paid posts.

When you perform this research, remember that every social media platform is different.

+ Keyword research for content creation: You’re not really going after search data here. Instead, you want to understand which topics gained more interest from your audience, and which wording and phrasing resonate with them.

Starting with a topic, research it by using YouTube, Reddit, Quora, social media platforms, or Google Discover. Identify the topics that gained more traction, and use this information to create better content.

+ Keyword research for audience research: The goal is to uncover your audience’s preferences, behaviors, and self-descriptions.

Who are you writing to in your copy? What job do they have? What content do they consume? Where do you reach them?

While keywords don’t tell you anything about the person typing them, they still are the starting point to identify your audience’s pain points and desires.

For each one of these keyword research types, Rand Fishkin listed the different processes and tools to use. You can find them here.


ROUNDING UP THE STACK

FACEBOOK: There’s some great news for technical marketers – Facebook has released new versions of their Graph and Marketing APIs.

SEO: Let’s face it. SEO is hard. There are a few things you can do, however, to make it easier. One of them is running empirical A/B SEO tests.

FACEBOOK: Maybe it’s just revenge… Adam Mosseri, CEO of Instagram, announced that Facebook wants to help users “get around” Apple’s 30% cut.

MARKETING: Digital marketing jobs are growing faster than ever, according to a new LinkedIn report. Looks like we picked a good industry!

GOOGLE: Should the search engine be declared a public utility? The state of Ohio thinks so.

FACEBOOK: If you don’t want to be glued to your PC while managing your ads, there’s some good news: Facebook’s Ads Manager for iOS has some neat improvements.


BRAIN TEASER

What can fill a room but takes up no space?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Starships were meant to fly

article-image

If you’ve been wondering what billionaires do in their spare time, here’s one answer: Fly to space.

Jeff Bezos will be on board on the first passenger flight by his space company, Blue Origin. The launch will be on July 20th.

The reason for the flight? “I want to go on this flight because it’s the thing I’ve wanted to do all my life,”said Bezos.

Will he fly alone? Nope. Bezos’ brother, Mark, will join, as well as the highest bidder for an auction held for one of the seats.

Whatever your thoughts on the guy, flying to space would undoubtedly be on our bucket list of ‘things to do if we had enough money to buy, well, anything.’

Share with your friends:

Sign Up For Free

Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

You have referrals.

You're only referrals away from your next reward