September 10, 2018

Have we mentioned the giveaway?

Of course, we’ve mentioned this giveaway before.

And we’re announcing the second dinner guest today…

He’s one of the affiliates still rocking it with pops, and rocking it big time. That’s why we sometimes call him a pops-star.

He’s been in the brand advertising world before coming back to the affiliate marketing industry a couple of years ago.

He is truly one of the affiliates that have found opportunities where others only saw obstacles. That’s why he is one of the biggest pop traffic affiliates around.

We’ve featured his pop traffic insights before so if you’re a regular reader you know we’re talking about….

Andrew Payne, founder of AffiliateSuccess.com

He joins Paul Jeyapal at our dinner table. A big thank you from the Crew to Andrew for accepting our invite, we’ll see you in Bangkok!

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GENERAL

Tips for FB that helped Nick break $100k revenue a month

Which Nick? Nick Guadagnano from the Ecom Empires group.

He posted the main lessons that helped him scale – some of which came from $500/hour consulting.

Here’s the summary.

Lesson 1 – Import winning ads into a new ad account and run them there too

Lesson 2 – Start a “scaling” account where you import your winning ads and have bigger starting budgets. Tell FB you expect bigger spend in general.

Lesson 3 – Don’t be lazy with lookalikes. Create each point from 1% to 10%, with various custom audiences:

  • 95% video views
  • Page views
  • ATC
  • IC
  • Purchases

That means 50 different audiences just right there!

Lesson 4 – Scale by duplicating ad sets on the same ad account. A classic which you shouldn’t forget. Not 100% success rate though, so keep that in mind.

Lesson 5 – Increase the budget on successful ad sets. 10-20% budget increase will not reset learnings.

Lesson 6 – Test out Manual Bidding – different bids, from low to high. Tools like Companion Labs can help automate.

Check out Nick’s full post to see his more detailed breakdown of the lessons and to ask him any questions you might have about this!

Save yourself from negative feedback – Pixel people who want to opt out

Here’s a Facebook trick that some of you might know already but for those that don’t – it could save your relevance score and greatly improve positive vs negative feedback ratio.

Before we tell you what it is, make sure you test and not just blindly follow. It makes sense, it works for many but you never know about your unique situation.

OK, so here it is.

You know how people sometimes get sick of your ads and go to the FB options and say “Hide Ad”?

Well, you can make it easier for them to opt out, without Facebook even knowing they want to opt out.

Create a webpage for them, add the FB pixel to it and tell people in the first comment of the ad that if they want to stop seeing those ads, they should click the link.

Then you add visitors to that page to a custom audience and exclude them from future targeting.

You can also experiment with creating a lookalike based on this and exclude them from future targeting to make sure FB doesn’t target people who “look like” those who hate your ads.

We can’t take credit for this tip, we’ve heard it from Patrick Dermak and Tim Burd before, but hey, we hope some of you heard it here first and find it useful!


E-COMMERCE

Is Jack Ma retiring from Alibaba?

Jack Ma, the co-founder and executive chairman of Alibaba, will leave the company. Ma isn’t abruptly leaving, but his role will be gradually reduced over time.

CEO, Daniel Zhang, will succeed Ma as chairman next year. After stepping down as chairman on September 10, 2019, Ma will continue serving as a board member until its annual general shareholders’ meeting in 2020.

Ma says:

“I have put a lot of thought and preparation into this succession plan for 10 years. I am delighted to announce the plan today thanks to the support of the Alibaba Partnership and our board of directors.”

He now wants to dedicate his time to philanthropy in education.

“I also want to return to education, which excites me with so much blessing because this is what I love to do. The world is big, and I am still young, so I want to try new things – because what if new dreams can be realized?”

Stripe wants to give you money to grow your business

OK, maybe not “you” as in everyone reading this. We hope you knew that already.

But they did launch a financing option for a few of their customers.

It’s called Stripe Advance and you can see how it works in this description leaked on Twitter.

There’s no official announcement about this but Edwin Wee from Stripe confirmed this “experiment with a handful of users” in this tweet.


SPONSORED

Real-time auto-optimization for native media buyers.

Combine an agency’s worth of media buyers and five networks into one platform.

This is what Maximus does for native advertisers.

You set the rules and goals for your campaigns and let Maximus do everything else. Maximus runs 24 hours a day, meaning you can focus on other sides of your business.

Here are just a few of the features this tool brings to any native media buyer:

  • Patent pending Fire & Forget™ technology: You set rules based on CPC, EPC, clicks, budget, campaign performance, and day parting, and Maximus automatically scales your campaign up or down based on that.
  • Cross-platform campaign management on a single dashboard: Work on one dashboard to run campaigns on all major native ad networks like Outbrain, Taboola, Yahoo!, content.ad and RevContent. No need to log into those networks to create or edit your campaigns!
  • Full reporting: Complete campaign logs allow you to see changes made by both Maximus and human media buyers.
  • Tracking pixel: Get real-time estimates, without the network delay! Depending on how you buy your media, you can also completely replace your tracker with Maximus, which also offers rigorous and detailed campaign performance reports.

But it’s much better if you have a look for yourself.

Book a 15-minute demo call with Maximus to see the tool in action and ask any other questions you might have.

Then, if you like what you see, or if you’re already convinced, try it FREE for 15 days!


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Do you want to upgrade your browsing privacy?

There’s some good news for you. The Tor Project has launched their own Tor Browser for Android.

It’s currently in alpha, and it’s missing a good amount of features so it needs more work but it could eventually become the go-to browser for those interested in next-level privacy.

Tor originally comes from The Onion Router (and explains the onion logo), and is a network of encrypted nodes around the world that relay your web traffic – that’s how it protects your privacy.

A stable version of the Tor Browser is expected in early 2019. In the meantime, you have to use some other workarounds to connect to the Tor network, if you really want to.

Oh, and Tor is also used to explore the deep web. Fair warning, if you go down that rabbit hole, you cannot come back!

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