September 24, 2018

The weekend wasn’t that long, was it?

Because Mondays aren’t everyone’s favourite, we want to sweeten it up a little for you.

Rounding up our December private mastermind dinner is a specialist of straight sale campaigns on native ads. He’s even given a talk about it at Affiliate World Europe 2018.

He’s a techie who leveraged his skills to scale to 7 figures by using tools instead of people (maybe today’s sponsor is something interesting there, huh?). And over his 6 years of being an affiliate marketer, he ran just about any traffic source and vertical there is.

He is… Kelly Sheffield, CEO of New Odyssey Media.

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Kelly will be joining our giveaway winner and other guests – Andrew Payne, Paul Jeyapal, Depesh Mandalia and Van Oakes – for an evening of good food, drinks and of course networking, in one of Bangkok’s best restaurants.

If you haven’t heard of the giveaway you still have time to enter here.

The winner gets an invitation to this dinner, plus:

That was definitely some good news to start the week, right? Hope to see you in Bangkok


E-COMMERCE

Here’s 93% of the reason to run Pinterest traffic

Shop the Look Pins allow businesses to tag products within organic Pins. Users can see more information when they tap on the tagged products. This information includes pricing, availability and a link to buy the product.

In February 2017 Shop the Look got introduced but only got offered to large businesses. Now, all businesses and influencers can manually tag items with Shop the Look Pins via a self-serve tool available to business accounts.

With 250 million active monthly users, it is a lot smaller than Facebook or Instagram, but people on Pinterest are more inclined to purchase products while browsing the site.

According to Pinterest, 67 percent of its users have discovered a new brand or product from a business account. 93 percent of Pinners say they use the platform to plan purchases.

Ninety-freaking-three! To us, that sounds like Pinterest is an absolute must for anyone doing e-commerce.


GENERAL

Re-gramming ain’t happening

In our previous newsletter, we talked about the new native resharing feature on Instagram.

Well, luckily we added “it could be killed before it’s ever released” at the end because this is exactly what is happening now.

According to Instagram, the ability to instantly repost someone else’s feed post to your followers like a retweet is “not happening”.

We will just quote Instagram co-founder Kevin Systrom again: “We debate the re-share thing a lot… But really that decision is about keeping your feed focused on the people you know rather than the people you know finding other stuff for you to see. And I think that is more of a testament of our focus on authenticity.”

While Regramming could widen what appears in your feed it would be a fundamental shift in how Instagram works. Instagram has always been about sharing your window to the world, what you’ve lived and seen. Regramming would legitimize suddenly assuming someone else’s eyes.

Instagram is already growing like crazy it just hit a billion monthly users. Stories now has 400 million daily users, and that feature is growing six times faster than Snapchat as a whole. It seems like Regramming would be an unnecessary gamble.

There are many ManyChat new features…

Was that too many “many”? We blame the founders of ManyChat… Anyway,here’s what’s new, thanks to Andrew Warner in the ManyChat Community FB group.

1. Randomizer – have the bot react differently every time someone engages (or create coin flips and lotteries)
2. MailChimp integration – get users’ emails from ManyChat to MailChimp without Zapier
3. Bigger images in gallery cards – an option to make images 90% bigger
4. Stop showing deleted subscribers in the audience size – this setting will be on by default
5. Save date and time to a date and time field – maybe you want to save the time when someone took action (like when someone took a coupon and you want to send a message 3 days later)
6. Tag manager – see all your tags in one place. Then create, delete and rename them
7. Comments in the Flow Builder – collaboration tool to help you leave private notes on what your flow does or what your team might want to add (will be helpful for templates)
8. Templates installation wizard – allows you to leave blanks in your templates (like company name and working hours). When people install your templates they’ll be asked to fill in the blank
9. Broadcast from flow – makes it easier to create new broadcasts by reusing content
10. Private beta: integration with Facebook ads – full funnel ROI analytics
Bonus features:
11. Integromat integration – a connection tool that’s cheaper than Zapier
12. Compare custom fields to other custom fields – for example, if your bot gives people high scores, you can compare each new score to their high score.
13. Completely disable keyboards – sometimes people type when you want them to press buttons, this will let you disable the keyboard (but it’s currently for the full bot, but not for single parts of the bot)
14. Google sheets integration – people seem to use Zapier often to send data to Sheets, so ManyChat created a direct connection

Facebook no longer discriminating against Pages – they can join groups too!

Facebook is now allowing some Pages to join Facebook groups, and comment and interact within them as a business Page.

“We’ve heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they can engage with their communities. We are now testing the ability for Pages to join existing Facebook Groups as well.” 

Interacting in groups as your business Page can give you more exposure and help you to build brand awareness within relevant Facebook communities.

Group admins have the option to “allow pages to request to join as a group member” or not. As a default, this option is activated.

Using this feature can be very helpful to grow your brand. But it’s gonna be a tricky balancing act to get the users attention without being too aggressive to get kicked by group admins.


SPONSORED

Real-time auto-optimization for native media buyers.

Combine an agency’s worth of media buyers and five networks into one platform.

This is what Maximus does for native advertisers.

You set the rules and goals for your campaigns and let Maximus do everything else. Maximus runs 24 hours a day, meaning you can focus on other sides of your business.

Here are just a few of the features this tool brings to any native media buyer:

  • Patent pending Fire & Forget™ technology: You set rules based on CPC, EPC, clicks, budget, campaign performance, and day parting, and Maximus automatically scales your campaign up or down based on that.
  • Cross-platform campaign management on a single dashboard: Work on one dashboard to run campaigns on all major native ad networks like Outbrain, Taboola, Yahoo!, content.ad and RevContent. No need to log into those networks to create or edit your campaigns!
  • Full reporting: Complete campaign logs allow you to see changes made by both Maximus and human media buyers.
  • Tracking pixel: Get real-time estimates, without the network delay! Depending on how you buy your media, you can also completely replace your tracker with Maximus, which also offers rigorous and detailed campaign performance reports.

But it’s much better if you have a look for yourself.

Book a 15-minute demo call with Maximus to see the tool in action and ask any other questions you might have.

Then, if you like what you see, or if you’re already convinced, try it FREE for 15 days!


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Want to have Airbnb stocks? Become a host!

OK, it’s not that easy yet but it’s what Airbnb wants.

They have asked the SEC to let it give hosts equity in the company… So actually be part owners of it.

Airbnb isn’t the first company to try to give stock to the people who in a way, make their company what it is. Juno, a ride-hailing company, and Uber have both tried this.

It sounds very complicated to do – there’s also a tax implication for such a scenario plus a private company is capped at 2,000 shareholders before it is subject to public reporting requirements.

Last on many people’s minds is also whether or not this is something the host should even want…

It depends on the details of course, but what we’re thinking is – if you only get very few shares, in a private company, that you cannot sell easily, how much of the rental income should you give up?

If you have to give up 0, getting shares is great of course. But if you have to give up part of it, then it gets more complicated.

Anyway, it doesn’t seem this will happen anytime soon. We’d even say it’s much more likely Airbnb goes public before hosts can have stock options.

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