September 26, 2018

E-COMMERCE

Dropshipping without FB and without AliExpress – Earnest Epps AMA

Alright, so guys might know Earnest Epps already. He has the most viewed talk from Affiliate World Conferences – you can check it out here.

If you don’t know him already, here’s what’s important – he made a name for himself in the e-commerce space by dropshipping – without using Facebook Ads or AliExpress, but instead going with Google and high ticket items.

The folks at Affiliate World put together an AMA – “ask me anything” with Earnest on their FB page, and posted an updated version of his strategy.

You don’t have to go through the 21-minute talk if you just want the best bits of the strategy

STEP 1. Product Selection
• Search a high price product idea that’s already selling on Google Shopping. Example: “Electric Fireplace”
• Write down the avg market value & info from the Product Listing Ads (PLA’s). $500+ = winner!
• Bonus tip: go to big box stores, malls, top seller lists and For Sale FB Groups for fresh product ideas.

STEP 2. Market Targeting
You want to target Upper Middle-Class audiences, because they’re emotional shoppers who see it, like it, buy it. Plus the avg household income is over $55k.
How? Fire up FB Audience Insights. You want…
• Age group market share to be 35-64.
• Education Level = College and/or Grad School
• Relationship Status = Married (double income)
• Gender = Majority Women would be great

STEP 3. Drop Ship Suppliers
• Find competitor website(s) that don’t have a physical location e.g. no showroom, warehouse or storefront = drop ship friendly.
• Contact them directly!

STEP 4. Run Ads & Crush It
• Fire up Google Shopping. Potential customers are already at the ‘Desire’ & ‘Action’ stage.
• Fulfil orders: Customers order -> Forward order to the supplier -> Supplier ships directly to the customer. Too easy.

OK, so – if you want to ask Earnest something about this, head over to this post and fire away. Good chance to look into a very different approach for dropshipping, which also sounds like a better customer experience than AliExpress.


GOOGLE

Bitcoin escapes Google’s crypto-jail

In March, Google was one of the major platforms to ban cryptocurrency ads since, according to FTC, consumers lost $532 million to crypto-related scams in the first two months of 2018.

But of course, banning a whole vertical meant losing out on ad spend. And with relatively stable prices in the cryptomarket scammy, get-rich-quickly-schemes are less of a danger compared to the beginning of the year. This is why crypto is back on Google now.

But it comes with a lot of limitations. Google’s policy still bans ICOs, wallets and trading advice while “regulated cryptocurrency exchanges” will be allowed to advertise in the U.S. and Japan.

Once the new policy launches in October advertisers will have to apply for certification with Google for the specific country in which their ads will serve.

Sounds very similar to Facebook overall. Don’t go running all crypto offers from networks though – many of them probably wouldn’t get approved under the new rules.

Plus, you need certification, just like when running dating so this is probably pretty good news for those building their own crypto related product. Not as much, but still good, for those running affiliate offers.


FACEBOOK

Retargeting with low relevance score but great CTR – what do you do?

Talk about mixed signals… No wonder people find FB difficult to deal with so often.

Jenny Hazard posted a simple example, asking for help in the Facebook Ads Experts Academy.

It’s a retargeting campaign, so people have shown some interest in the product before. And the CTR is great, 10%+… but the relevance score is 1. Total opposite signal of everything else.

So the question is – what is going on? Keep things going or change something? What should someone even change here?

Nobody in the group knows the exact answer, unfortunately – but the general rule of thumb is to let the campaign run based on your ROAS instead of relevance score.

Speaking of retargeting…

Maxwell Finn shares the key points from his AWE2018 speech

After his presentation at Affiliate World Europe 2018, Maxwell Finn shared some tips and tricks on how to “outbid, outspend and outlast your competition”. And that includes retargeting but first…

His key message is that if you can spend more money to acquire customers than your competitors, you will get the “high-quality” returning customers, which is preferable to spending less money but having to look for new customers constantly.

In other words, you want to increase your customer lifetime value.

Finn says that it’s important to look at your campaign as a “connected grid of pieces” and see the big picture, rather than just, for example, looking at their lead generation campaigns as a closed entity, “because you don’t get the big winners without the traffic investment.”

Then, focus on building brand loyalty, appeal to the customers. A simple thing like a “Thank you for supporting our business” ad for people who bought from you can make a great difference in how willing they will be to buy from you again.

Don’t just retarget to get them to buy, retarget with valuable or entertaining content after they first bought too!

Since we’re in the season now, Finn also mentions that pre-selling courses around the time of Black Friday and Cyber Monday has worked well for his company.

But please, the world doesn’t need more online marketing/affiliate marketing/e-commerce courses right now. Think what course you want to do before bombarding everyone with ads.

On top of that, he says that ads asking customers to review the products they bought has proven to be effective – as one part of the post-sale retargeting.

When it comes to software he and his team uses to keep everything organized, he said that they mostly use Grow, which lets you easily sync and keep track of everything, and Slack for easy communication.

Besides those main tools, he also mentioned Companionlabs, ManyChat, Drip, Asana and Connectio.

We have to say we’re also fans of Slack and Asana when it comes to project management and communication. No need for any emails in the team with those!

Too many ad formats and objectives? Here’s a cheat sheet!

It’s one of those things where there are so many options that you sometimes forget what you can use, so we thought we’d put together a cheatsheet type article where you can see the main combinations of advertising objectives and ad formats you can use for them.

On Facebook, ads are divided into 3 ad objectives. “Awareness”,”Engagement” and “Conversion”. We don’t have to explain what these words mean.

But once you really check Facebook Ads out, you find out there are 11 subcategories! How does one choose from all those options? This quick read will help you get started!

Awareness:
Brand awareness and Reach subcategories are the easiest ones to manage, but also the most useless ones for performance marketers usually.

It’s best to use videos and visually stunning newsfeed ads (photos, collections), and also Instagram Stories.

Ad formats available:

  • Single Image
  • Videos
  • Carousel

Consideration:
On Facebook, consideration can take many shapes and forms. Page likes, engagement with posts, messages, video views, events, or even website clicks and app installs.

Ad formats available:

  • Carousel
  • Single Image or video
  • Presentation

Conversion
After people get aware of your brand and engage with you, you want to get to conversion – generating that sweet green paper. There are 3 possible conversion types. You either have a physical store, a website or your sales happen in-app.

Here are the ad formats available:

  • Canvas
  • Carousel
  • Videos
  • Images

So depending on your objective, this helps you create ads easier – it makes sure you don’t build a Canvas ad when you’re running a Video Views objective!

Do you want more cheat sheets like this? Let us know what topics you’d be interested in by replying to this email!


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Top 7 Apps you need if you travel regularly

Everyone has heard of Google Maps & Translate, Uber, and Airbnb, but we went on a quest to find some less conventional useful apps that might make your experiences a bit smoother. All of these are available on Android and iOS.

1. PackPoint

In which you enter your destination and it checks the weather forecast for you, as well as asking you what kind of activities you might participate in during your stay or other details.

Will you be going swimming, or are you travelling with children? Then suggests a list of things you should pack. You can adjust the list by removing items, and also share it with a friend.

2. TripCase

An itinerary organizing app in which you take the confirmation emails from your travel bookings and forward them into the app, which arranges them tidily.

Other than similar other services of this type, you don’t have to grant it access to your inbox, which is nice for those uncomfortable with things having unnecessary permission to look at your stuff.

3. Roomer

Have you ever had a hotel booked months before, but then the thing you were going to was cancelled and you had to choose to either go and stay there for no reason or just lose all/most of the money you already paid by not going?

Roomer lets you deal with these situations without giving you a headache by letting you resell your bookings to others who can make use of them. Even if it might be at a lower price than you paid in the first place, you will still be getting at least part of your money back.

On the other hand, if you’re looking for places to stay, you could be the one getting someone else’s room for a cheap price.

4. Hotel Tonight

If you quickly need a place to stay for the night, be it due to delayed flights or other reasons, Hotel Tonight has made last-minute deals its domain. You can easily book rooms at discounted prices, and they offer a 24/7 customer service.

5. CityMapper

Offering more journey planning information than Google Maps, this app also connects to a few ridesharing services and lets you check train or bus times offline. It can even alert you when your stop is coming up and you have to get off, and also tells you how long your journey will take by jetpack. Pretty neat.

6. Dark Sky

A weather forecast and location app that can tell you where exactly you are and whether this rain that just started is going to last the entire day or if you can just hide in a Café for an hour.

7. LiveTrekker

More for fun than utility, this service tracks your journey on a map, recording things like speed and altitude, and allowing you to add things such as pictures and videos along the way, creating a shareable interactive travelling diary.

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