Shorts

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YOUTUBE

A new earning channel for creators

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So far, short form video platforms haven’t been able to give creators the revenue they need.

Of course, that was before YouTube announced a revenue sharing option for Shorts

Influencers get first cut: Existing members of the YouTube Partner Program will earn 45% of ad revenue if their videos are used as promotional content.

And they’re extending the invitation to all Shorts creators with at least 10M views over the last 90 days.

Code, cracked: Despite TikTok’s best attempts, creators struggle to make money from its Creator Fund.

… Probably because TikTok’s algorithm and short video format make it difficult to split revenue fairly.

YouTube, meanwhile, intends to play Shorts between regular videos, then pool together ad revenue every month to distribute among creators and cover licensing costs.

Why we care: This is big in a couple ways. For one, it’s the first real revenue sharing model for short form video on any platform.

And if it works, it could incentivize creators to create more Shorts videos—which could give marketers a solid platform for building influencer campaigns.

Definitely worth following if you run creator campaigns.


ADVERTISING

Facebook connects local stores and SMBs, and Google improves Consent Mode

Two notable updates from the ad duopoly…

Shop locally: Facebook just introduced Collaborative Ads for local delivery, an ad format that lets small businesses advertise products while giving customers the option to order from local grocery stores and restaurants.

In other words, if a local store or a restaurant has your items in stock, shoppers can see up-to-date prices of the items and order them instantly.

Very nice.

Respect the user: Google rolled out new features to help you set up and better troubleshoot Consent Mode.

The new support shows you possible causes as to why your Consent Mode isn’t implemented properly, or why your opt-in rate is lower than expected.

You should find your Consent Mode status on the Google Ads conversion diagnostics tab.

Why we care: Facebook’s new ad format could help both local businesses and small brands form symbiotic relationships and get more out of their advertising.

And since web attribution currently depends on visitors allowing cookies, Google’s Consent mode update could help advertisers gather user consent properly and consistently.

With these two updates out of the way, let’s talk about two email campaigns…


SPONSORED BY STACKED MARKETER PRO

Did you profit from these 2 types of email campaigns in September?

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The summer clearance campaign.

Run it at the beginning of September to make massive sales and clear out your inventory and summer collections.

The self-improvement email campaign.

Did you know September is self-improvement month? Many brands are taking advantage of the back-to-school and back-to-routine vibes to get in touch with their customers.

… And sell more products.

These are just two examples of the email campaigns we send to Stacked Marketer Pro members every week.

Every Thursday, you get three email campaign ideas along with real-life examples, profitable segments, subject lines, and preview text ideas.

They’re delivered by Chase Dimond, an email marketer working with brands making seven to nine figures.

You’ll get the email campaigns his agency sends, or plans to send, for his own clients.

Which means you can engage with your audience and get more sales… with less effort.

Check out a preview of Chase’s campaigns here.


EMAIL MARKETING

Is your team falling for these email falsehoods?

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Talk to email marketers, and they’ll tell you email is a money machine.

But for many programmers—and even some marketers—emails are just another communication channel that might as well be replaced with a similar medium.

The result?

A skewed perception of emails that can actually affect your email marketing!

So if you happen to be running email campaigns that involve programmers – say, for a SaaS product – or you have members of your team who make faulty assumptions about deliverability…

You might want to make sure you and your team aren’t falling for common myths about email.

This article lists several of these misconceptions. Here are some of the best:

  • Whenever an address does change, the old address will continue to work or exist.
  • All email is hosted by a centralized system.
  • All email comes from a .com, .net, .edu, or .org address.
  • Email addresses only contain letters and numbers.
  • An email address like ^_^@example(.)com or +&#@example(.)com is invalid.
  • When an email is sent it immediately goes to its destination server.
  • An address which is valid will always be valid, and an address which is invalid will always be invalid.
  • All email clients support HTML message bodies.
  • Encrypted email is secure.
  • Only the owner of an address can send mail from that address.

So before you start working with a programming department or launch another big campaign, refer to this article to see if your team is on the same page.

You may be in for a few surprises!


SPONSORED BY INSENSE

Stop searching for influencers manually.

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Finding creators that fit your brand—and make money—is hard to do.

Insense matches brands with Instagram, TikTok, and UGC creators who know how to produce content that sells.

They help you produce high-quality UGC, starting at $50 per video asset.
And they’re trusted by more than 700 e-commerce brands, including:

  • Thrasio—earned 3M views for the 25 products advertised.
  • Wonderskin—got 100 UGC video assets for less than $5K!

Get $200 off creator ads and a free UGC strategy call now.


THE CREW’S INSIGHTS

Here’s the deal with AI art, and why you might find it useful for marketing

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If you’ve been on social media over the past couple of weeks, you may have noticed a dramatic uptick in people posting AI-generated art.

You may also have noticed that a lot of this art is… Really, really good.

Here’s why: There are lots of tools for AI art. And they’ve grown in popularity this year as many previously-private tools have become public.

How AI art tools work: You type in a prompt, like, “marketer behind their desk in the year 2100,” and the AI generates the image for you.

If you can imagine it, the AI can probably make it.

Why you should care: It’s now possible to generate high-quality artwork in a matter of seconds.

A matter of seconds. Let that sink in.

And, the kicker is that most AI art tools permit you to use any images you create for commercial purposes.

In other words… You can use most AI images in your marketing. So far, most marketers haven’t taken advantage of this.

But creatives have, using AI tools to draw comic books, posters, concept art, and more.

So start getting creative. There are hundreds of unique applications for AI-drawn images in your marketing.

Eye-catching ad campaigns, illustrations for your website, the list goes on. We’ve even used some AI images in our newsletter!

Plus, it’s super fun. Play around with an AI tool for a couple hours and call it R&D.


ROUNDING UP THE STACK

SEO: Boost your ranking with high-reputation backlinks from HubSpot, The Economist, Bloomberg, Zendesk, and more. Yes, hard-hitting links from DR 65+ domains. It’s worked for 100’s of other businesses… why not yours? Get a quote from dofollow.io here.*

SOCIAL MEDIA: TikTok is shameless. Not only did they copy BeReal with their TikTok Now feature… they’ve also released it as a stand alone app. It still has yet to break into the iPhone apps chart though…

SEO: No, it’s not déjà vu. Google just released a September product reviews update for English language product reviews, making it the third algorithm update release in less than a month. Hang in there, SEOs!

ARTIFICIAL INTELLIGENCE: Astonished by AI image generators? What if we told you that you’ll be able to turn text into full videos, VFX effects, motion graphics, or anything you could ever imagine… much sooner than you think?

*This is a sponsored post


BRAIN TEASER

Which is smarter, longitude or latitude?

You can find the answer here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

The cheese mule

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If the TV show Narcos was about cheese, it would probably have a scene like this:

A woman tries to smuggle 60 wheels — about 100 pounds — of fine cheese across the Mexico-US border by hiding them under the blankets in the vehicle’s back seat.

… Only to get caught.

Except that’s not a fictional scenario… it actually happened.

Apparently it would have been OK if she only had a few wheels. But 60? That was too much, according to the Port director.

So if you’re interested in smuggling fine cheese across the border, now you know: Keep it under 60 wheels.

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