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AMAZON

Amazon Advertising generated $7B in 2021

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Amazon Advertising is breaking into the big leagues.

The company has released its Q1 results, and one thing stands out for advertisers: the “other” section.

This unit mainly represents Amazon’s advertising business. This quarter, it brought in more than $6.9 billion, growing 77% year over year.

What this means for you: This is a rising ad network to keep an eye on. Amazon is heavily investing to improve their ads product. “The advertising team has done a great job of turning clicks into productive sales,” said Amazon’s CFO, Brian Olsavsky.

Olsavsky also stated that “Amazon is using new deep learning models to show more relevant sponsored products and are working to improve the relevancy of the ads shown on product detail pages.”

Things are getting interesting in the e-commerce ad space.


ADVERTISING

Press “allow” or pay us

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If you want people to get creative, give them a constraint.

Following the release of iOS 14.5 last week, Apple gave advertisers a single chance to increase the likelihood that a greater percentage of people will click “allow”: Pre-prompts.

What a pre-prompt is: It’s a screen you can show before Apple’s dreaded “permission to track” pop-up. Basically, you get one and only chance to persuade people to press “allow” when Apple serves their pop-up.

Companies are getting creative: Facebook is experimenting with various pre-prompt messages. Their most recent experiment asks you to click allow in order to “Help keep Facebook and Instagram free of charge.” You’re not the only one rolling your eyes.

Other apps, like this one, ask you to press the “allow” button in order to continue supporting them. There is even a website called ATT Prompts that collects prompt examples from various popular apps.

The Crew’s Take: If you’re a copywriter, some of these prompts might make a good addition to your swipe file. Domino’s, for example, is connecting the ad experience to their “personalized pizzas”. Wordscapes is using the same prompt design as Apple.

We expect more creative examples from other companies in the very near future.


SPONSORED BY JUNI

The trash can… is where you’ll throw your old credit card after reading this

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The struggles of a media buyer… Small things like not having matching currencies on your card and ad account, cards getting frozen or rejected for no reason. Or a daily spend limit imposed by your bank exactly when you have to scale hard.

Maybe you use Amex cards. But how much do you pay in fees every year?

At the end of the quarter, small things turn into a big loss. The good news is that Juni is creating a banking experience tailored for marketers:

  • No-BS 1% cashback on your ad spend, paid out 30 days after each month ends to your Juni account. No other card in the EU offers this at the moment!
  • Stop wasting money when you pay and get paid in different currencies. Juni’s cards are available in EUR and GBP with USD to be released very soon.
  • Free Physical Credit Card and unlimited free Virtual Credit Cards. Accepted by all advertising platforms and merchants.
  • Coming soon: real time access to liquidity. Since Juni sees who owes you money through integrations, if you have a balance on hold from your affiliate network, Stripe, or Shopify accounts, Juni will be able to offer you a credit line.

Compare the Juni Card with the current popular alternatives.

All these benefits, in the long run, make a big difference in your balance.

Discover the banking experience tailored for online marketers.


E-COMMERCE

A simple menu change that increased the conversion rate of a store by 60%

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Many online businesses have confusing websites. It’s strange, but it’s true.

Look at the picture above. The green part is where users can easily reach with their thumb and tap. The red part is the unreachable area. And, that’s where most of the e-commerce stores place their hamburger menus: In the top-left corner.

Even if you mirror the image horizontally to represent a left-handed person, that area remains inaccessible.

This problem has been brought up in the Data-driven eCommerce by Mathias Schrøder newsletter. And he even provided a solution that created a 60% increase in conversion.

Back in 2013, Facebook transitioned from a top-left hamburger menu to a bottom tab bar similar to how it looks now. According to TechCrunch, that switch increased engagement, satisfaction, revenue, speed, and perception of speed.

That same year, Beamly did the opposite: they switched from a bottom tab bar to top navigation. The result? A drop in daily frequency (number of times users access the app), weekly frequency, and time spent in-app.

These two examples should have already provided you the solution:

Place a menu bar at the bottom of your site, so users can easily reach it with their thumbs. Add to the bar an hamburger menu, search, and shortcuts to the 2 to 3 best-selling products or categories. Mathias Schrøder implemented this in two stores, and in both cases, they experienced a conversion rate increase.

The smart move is to have a checkout button in that bottom bar. So after adding a product to the cart, the user can easily “tap” to the cart and order.


ROUNDING UP THE STACK

GOOGLE: When you upload a customer list into Google Ads, Google will now instantly tell you the match rate.

APPLE: More organic search traffic for apps. Apple has just released search suggestions for the App Store.

CLUBHOUSE: The app announced a new update today, which includes the ability to prompt room listeners to follow a club and continue work on Android.

MARKETING: Using Chrome? Here are some neat digital marketing and SEO extensions.

SEO: Everyone’s rushing to adapt to Core Web Vitals. The latest on the list is Elementor, which has just released an update.


BRAIN TEASER

What has a neck with no head, and two arms with no hands?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Hamburglary

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McDonald’s is so strict with their schedule that they won’t change their menu, even at gunpoint.

That’s what happened in England, when a man tried robbing a McDonald’s. On his way out, he asked for some nuggets but…

He arrived too early, and the restaurant was only serving breakfast items. The man, for totally unidentified reasons, did not want to wait for the nuggets.

Everything worked out in the end: Nobody was hurt and the man was caught. Justice was served, both for society and for the McDonald’s menu schedule.

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