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TWITTER

You can now use your Twitter profile to get more newsletter subscriber

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Raise your hand if you run a newsletter and struggle getting more newsletter subscribers.

If that’s you, you’ll love this news.

Twitter has just announced a feature that it hopes will solve the problem of newsletter distribution. With it, people will be able to subscribe to your Revue newsletter directly from your Twitter profile.

How it works: When someone visits your Twitter profile, they will notice a “Newsletter” section under your bio and a “Subscribe” button. When they click the button, they will see a brief overview of the newsletter, as well as the option to read a sample issue or subscribe right away.

The backstory: Eight months ago Twitter purchased Revue, a Substack competitor. Revue (like Substack) is a great platform for creating newsletters, but it’s terrible for distributing them to new people. Hopefully, this integration will fix this problem.

Availability: This feature is immediately available to every Revue creator. The catch is that only a “test group” of people on Twitter will be able to see this newsletter feature. We anticipate that will change quickly, though.


PPC

Google: Not all conversions are worth the same amount

This is what Google said in a blog post announcing a feature in Google Ads where you can adjust conversion values based on device, location or audience.

Example: Suppose you sell sports equipment. You already know that people who buy triathlon gear yield a higher ROI than people who buy sneakers. With this feature, you can add a rule telling Google this so that its algorithm can bid higher for the triathlon audience.

To get technical: Google’s AI algorithm will adjust your Target ROAS and Maximize Conversion Value bids in order to maximize your ROI.

The Crew’s take: If you love auto-bidding, this is great news. If you are a control freak who wants to do everything yourself, you have two options: a) Explore alternative, more manual acquisition channels, or b) Submit to the AI overlords.


SPONSORED BY OPINEW

How to skyrocket social proof in your Shopify store using Amazon, eBay and AliExpress

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What’s the easiest way to increase the conversion rate of your store and start making 20, 30, or maybe 50% more sales, and reduce returns at the same time?

We can all agree one of the ways is social proof. After all, that is why UGC ads are so powerful.

And if you sell on Shopify, this app will help you boost the customer trust in your store. Instantly.

Opinew is a 4.9 star rated review management platform used by over 10,000 Shopify merchants and here’s how it can help you make more sales:

  • Easily import reviews from Amazon, eBay and AliExpress for instant social proof boost in your store and generate photo & video reviews on autopilot with email and SMS flows.
  • Feature your best reviews at scale with Opinew AI for 20% more conversions.
  • Showcase the reviews where and how you prefer. You can customize widgets to perfectly match your theme.
  • All without sacrificing page speed or SEO – Opinew is the fastest and most lightweight review app on Shopify.
  • 24/7 support and success managers will help you integrate Opinew into your theme and migrate reviews from other apps.

Opinew helps brands like MSI increase conversions by 30% and reduce returns for Australian Bodycare by 20%.

You can schedule a demo or try Opinew for free here.


ADVERTISING

Minimizing iOS14 impact on upper funnel campaigns

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It was only a few days ago when we talked about Zynga’s shares plummeting due to higher customer acquisition costs as a result of Apple’s ATT change.

Needless to say, iOS14 is scary.

But there are solutions. Not to completely work around it but to, at least, reduce its negative impact.

Like this one shared by Consumer Acquisition.

It’s specifically for mobile games advertisers, but it can suit almost every industry.

And with targeting capabilities becoming less reliable, most of the focus is on top of funnel campaigns (meaning good creatives will play a major role).

A quick backstory.

Quantic Foundry gathered data from 500,000 gamers and identified how their preferences cluster together. They identified 12 motivators that drive gamers, ranging from destruction and excitement to design and discovery.

Similarly, Facebook did the same in The Big Catch Playbook and identified 8 motivators for players, from self-expression to escapism.

The solution:

Produce creatives inspired by these motivators.

For instance, use creatives that highlight collecting items and leveling-up to catch players motivated by achievement and completion.

For players motivated by narrative, hook them with creatives capturing the story progression for an individual character or rival pairings.

Your game plan:

  1. Define what gamer motivations your game can best speak to.
  2. Make a set of different creatives driven by these motivators.
  3. Learn which motivators work best to catch new audiences with a broadly targeted campaign.
  4. Adapt your creatives based on the data you get and continue the iteration for better and better (and better) results.

Takeaway: Not all buyers get a product for the same reason. Explore the different levers that motivate your consumers to buy. Get granular. And create advertising assets according to each motivator.


ROUNDING UP THE STACK

FACEBOOK: Wow, Facebook wants Reels to work. This time, they’ll test putting “Reels” within the Facebook app itself.

SEO: Are you a fan of keyword research? Here’s your next favorite toy: search intent keyword classification.

TWITTER: If you want to build something cool on top of Twitter Spaces, now is your chance. Twitter has added Spaces support to its API.

AMAZON: Your product could end up on the shelves of department stores. Amazon has plans to open a few large retail locations.

FACEBOOK: The FTC has filed a new lawsuit against Facebook. The reason this time? Pretty standard stuff: Monopolistic behavior.

SEO: Collect those links. This is a cool way to use Google Alerts and automate reaching out to website owners who have mentioned your brand (or a closely related business).


BRAIN TEASER

A bus driver was heading down a street in Vienna. He went right past a stop sign without stopping, turned left where there was a “no left turn” sign, and went the wrong way on a one-way street. Then, he went on the left side of the road past a cop car. Yet, he didn’t break any traffic laws.

Why not?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

The Art of Creating Clickbait

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If clickbait were a sport, then YouTubers would be the Olympic gold medalists. Especially people like Mr. Beast and Derek Muller, who recently made a video about how Derek making video titles more “clickbait-y” resulted in significantly more impressions and views.

Here are some of his renames:

  • “The Collatz Conjecture” to “The Simplest Math Problem No One Can Solve”, which resulted in an increase in both short and long-term views.
  • “Why the Neutron Is the Hero of Nuclear Physics” to “Why Einstein Thought Nuclear Weapons Impossible”
  • “Asteroids: Earth’s Biggest Threat” to “These Are The Asteroids To Worry About”
  • “Strange applications of the magnus effect” and changing it to “Basketball dropped from dam”

Don’t do clickbait, do legitbait: Most of Derek’s video titles are on the edge of what’s truthful, but they’re still true. That’s the fine line you shouldn’t cross with clickbait.

It’s not instinct, it’s science: Even Mr. Beast creates 3 thumbnails for each video he creates (not knowing which one will work upfront). He tests, tests, and tests again. Both with titles and thumbnails…

Clickbait will continue to be something that most people despise, but we foresee that it will be used by everyone.

Why?

Because the clicks don’t lie.

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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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