No algorithms. Cheap clicks. Big revenue
The SMS Marketing Essentials Report
A study ran by an SMS marketing company found out that 2 in 10 people are willing to give up morning coffee in order to keep using messaging. And 1 in 10 people is willing to give up sex to keep sending SMS texts.
Everybody is looking for new channels to drive revenue. But there is one that has been around since ever. That gets the highest engagement from users.
And that can bring way more revenue than email marketing:
Gary Vaynerchuk has a site called WineText. Its premise is pretty simple: sign up to get a daily wine deal. According to Gary, the SMS list of nearly 9,000 customers consistently outperforms Wine Library’s email list of 400,000 by a magnitude of 9x.
Read that again!
The SMS list of nearly 9,000 customers consistently outperforms Wine Library’s email list of 400,000 subscribers by a magnitude of 9x.
Another similar example:
A brand called Dr Squatch generated more revenue from SMS, despite the email list being twice the size. Even though their email list is 10x larger than the SMS list, SMS regularly pulled half of the revenue generated by email.
And what about engagement metrics? SMS campaigns get crazy high open rates: Between 82% to 99%.
The icing on the cake? Once you build a list of mobile phone numbers, they’re yours forever. You don’t depend on Meta or Google’s algorithms.
Owned media baby!
Whether you want to drive sales, increase retention or improve your customer support, SMS marketing can help. And in this Pro Report, we’re going to show you how to build a list of mobile users and convert them.
We’ll see examples from a few brands that run successful SMS campaigns. And the important policy you must be aware of before hitting send.
Get the SMS Marketing Essentials Report
A preview of the SMS Marketing Essentials Report
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